INTRODUTION TO E-COMMERCE UNIVERSITY OF THE PHILIPPINES OPEN UNIVERSITY FACULTY OF MANAGEMENT AND DEVELOPMENT STUDIES
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I N T R O D U T I O N T O E - C O M M E R C E
U N I V E R S I T Y O F T H E P H I L I P P I N E S
O P E N U N I V E R S I T Y F A C U L T Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S
RM Nisperos Course Instructor Introduction to E-Commerce
University of the Philippines Open University
HELLO!
http://rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos
Business Model?
“A business model describes the
rationale of how an organization
creates, delivers and captures value.” ~A. Osterwalder
Business Model
Canvas?
t A TOOL TO CREATE BUSINESS MODELS
YES, YOU CAN!
EASILY ANALYZE, UPDATE AND ITERATE
BUSINESS MODELS IN ONE PAGE!
Building
Blocks 9 Business Model Canvas
CUSTOMER SEGMENTS
WHO DO YOU SERVE?
Detailed description of target customer profile
VALUE PROPOSITION
WHAT PROBLEM DO YOU SOLVE AND WHAT NEED DO YOU ADDRESS?
Does your offer promise enough added value to motivate your customer to pull out their credit card?
CHANNELS
HOW DO DELIVER VALUE TO YOUR CUSTOMERS?
Physical or Virtual
CUSTOMER RELATIONSHIP
WHAT TYPE OF RELATIONSHIP WILL YOU HAVE WITH YOUR CUSTOMERS?
Personal? Transactional? Retentive?
Product Market Fit!
“The right product at the right
time for a market that is
searching for a solution to a
problem or need”
REVENUE STREAMS
HOW DO YOU GET PAID?
REVENUE MODELS: Retail, Transactional, Freemium, Advertising, Auction, Licensing, Subscription
KEY RESOURCES
WHAT RESOURCE IS THE MOST ESSENTIAL THAT WHEN ABSENT
WILL UNDERPIN YOUR BUSINESS? Most critical asset for business to be successful
KEY ACTIVITIES
WHAT ACTIVITIES YOU NEED TO DO WELL TO BE SUCCESSFUL?
Core process or activities to differentiate from competition
KEY PARTNERS
WHICH PARTNERS/SUPPLIERS YOU NEED TO FURTHER IMPROVE YOUR
MODEL? Who do you need to rely on to accelerate growth
COST STRUCTURE
WHAT ARE THE COST STRUCTURES TO OPERATE THE MODEL?
Which key resource and activity drive your costs
RECAP
RECAP
The Business Model
Canvas can be used for
team brainstorming
Change just 1 building block and your
business model totally changes!
The Business Model
Canvas can easily get
your team onboard!
A powerful tool in 1 page!
EXAMPLES EXAMPLES
DeMOLAY.PH: E-Commerce
Beyond
the
Business Model Canvas
STRATEGY
VISION
STRATEGY
VISION
Product
Market
Fit
Transition
to Growth
Growth
Generic Strategies?
COST LEADERSHIP (lowest price)
DIFFERENTIATION (unique)
Business Model Canvas Strategies?
Business Model Canvas Execution?
You need to validate your model assumptions
and strategies with REAL customers using the
Lean Startup Methodology
IDEA for
providing
solution to a
problem or
need
Assessment
of Internal
and External
Environment
using SWOT
Analysis
Business
Model
Canvas
based on the
IDEA and
SWOT
Lean
Startup: Validate your
business model
assumptions and
strategies.
PIVOT!
• Focus on cash flows and chase milestones
• Focus on key foundational pieces and build it up
• Review every feedback you get from customers
RM Nisperos Course Instructor Introduction to E-Commerce
University of the Philippines Open University
THANKS!
http://rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos
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