Introduction to Dolcevia.com and The Netherlands for Italian regional entities

TUTTA ITALIA

Market facts The Netherlands

- The Netherlands and Flanders offer a market of 25 million potential visitors

- Compare to UK : 64 million, Germany : 81 million, France : 66 million, Denmark : 5 million

- 1,250000 Dutch speakers visited Italy for the main holiday destination in 2013

- Average duration of holiday is 10 days

- In 2013 Italy was the 5th most popular holiday destination for Dutch

Search factsSearches for ‘vacations in Italy’ is

higher than for any other country. !

If you want to sell to the Dutch you

have to have a strong online presence

in the Dutch language

Dutch passion for Italy- Rural Adventure : the medium and small towns and villages along the Apennines

- Active : hiking, cycle-tourism, windsurfing, sailing, skiing, golf

- Inspired by food, wine and knowledge of the habits and lifestyle of the Italians

- Sensitive to eco-substainability and respect for nature and environment

- Lombardy, Veneto, Lazio (Rome), Friuli-Venezia Giulia, Tuscany, Liguria, Trentino, Emilia Romagna Rising in 2014 ; Puglia, Siciliy & Sardegna !

Dolcevia is ITALY 360°Travel & Tourism to Italy

Gastronomy & Recipes

Made in Italy

Events & Practical Information

Bi-monthly newsletters

Guest editorial by Andrea Vreede

Online positioningAverage search position ‘7 ‘ in Google (based on 1000 search

terms)CTR 20,69% from search queries in

Google Average page impressions p.m. 250,000

Most popular terms | Aperol, Puglia, Italiaanse Recepten, Agriturismo Italië, Amalfi Kust

Official partner Google News

Our website visitors18-246%

25-3420%

35-4422%45-54

22%

55-6420%

65+9%

Site visitors AGE

18-24 25-34 35-44 45-54 55-64 65+

female64%

male36%

Visitor gender

female male

Desktop41%

Tablet26%

Mobile33%

mobile

Unique visitors & geography

Nether-lands60%

Belgium25%

Italy12%

Other3%

Visits by country

NetherlandsBelgiumItalyOther

TUTTA ITALIA

More information : ✉ [email protected]

☏ Italy +39 3337408590 ☏ The Netherlands +31 (0)30 3100076

Viale Primo Maggio 17, Barberino di Mugello (FI)Tuscany, Italy