Introduction to Digital Marketing ppt

2nd May 2015 Digital Marketing

A Complete Online Solution for Digital Marketier

Introduction to Digital Marketing

By:Shaikh

Abdul Hafeez





Table Of Index

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2

3

4

5

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Why Digital marketing

What Digital marketing

Methods Digital marketing

Search Engine Maketing

Social Media Marketing

E. mail Marketing

Table of Content





Why Digital marketing:

�e World is Quickly Becoming Digital.

People are Consuming more time on digital contents e.g laptops, ipodsmobile phone, social media platforms.

Marketing Departments adapt quickly to the new circumstances and actively hire professionals in the feild of dgitalmarketing.

Digital marketing is cost e�ective and results are much easier to measure.

Why Digital marketing:



What is Digital Marketing

�e promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional e�orts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.REF(http://www.businessdictionary.com/de�nition/digital-marketing.html)

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a componentof digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to target and track many aspects[1] including their Return on Investment (ROI) more accurately compared to other traditional marketing channels.REF(http://en.wikipedia.org/wiki/Digital_marketing)



Methods of Digital Marketing

Search Engine Optimaztion - SEO

Social Media Marketing - SEM

Search Engine Marketing - SMM

E-Mail Marketing



Search Engine Optimaztion - SEO

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorpo-rating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and o�-page optimization. On-page optimization refers to website ele-ments which comprise a web page, such as HTML code, textual content, and images. O�-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).



Social Media Marketing - SMM

Social media marketing is the process of gaining website tra�c or attention through social media sites. Social media marketing programs usually center on e�orts to create content that attracts attention and encour-ages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet about an event, prod-uct, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.



Search engine marketing de�nition: Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and o�-page strategies to help search engines better under-stand the relative importance of a website's pages. Search engine adver-tising, of pay per click (PPC) advertis-ing, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of "search," as search engine marketing �rms would like to say, it's often hard to determine good SEO/PPC experts from bad SEO/PPC snakeoil salesmen.

Search Engine Marketing - SEM



E-Mail Marketing

You have heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communica-tions, targets speci�c key mar-kets, and is both cost-e�ective and environmentally friendly. But what exactly is email mar-keting and how does it work? How is an email more e�ective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand rec-ognition. Email marketing is an e�cient way to stay connected with your clients while also promoting your business.



Conclusion

It is clear that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing, to open themselves to the new way of interaction.

Introduction to Digital Marketing ppt

Marketing

digital marketing channels

componentof digital

digital marketing strategy

component of digital

marketing departments

digital marketier introduction

traditional marketing

digital contents e