Cloudbook Brief Introduction September 9, 2010
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Cloudbook
Brief Introduction
September 9, 2010
Enterprise Selling is about telling a good customer story (By Industry, By Location, By Role)
SalesSales
CIO
CSO
Dev Mgr
Ops Mgr
Developer
By IndustryBasic MaterialsCapital GoodsConsumer CyclicalConsumer NonCyclicalFinancialHealthcareServicesTechnologyTransportationUtility
By IndustryBasic MaterialsCapital GoodsConsumer CyclicalConsumer NonCyclicalFinancialHealthcareServicesTechnologyTransportationUtility
And scheduling a reference call at the end…
Learned by word of mouth
Cloudbook Story™Cloudbook Story™
News News
Presentation Presentation
Article Article
Webpage Webpage Video Video
Cloudbook Story™One story you can read, watch, or listen to.
Courseware Courseware
SalesSales
CIO
CSO
Dev Mgr
Ops Mgr
Developer
Based on the Art & Science of Storytelling
A Cloudbook Story™ Example
Context Optional on Joyent Story
Every Story has charactersMeet Rafi by clicking on his photo
Every Story has charactersMeet Rafi by clicking on his photo Click and download the Story in PDFClick and download the Story in PDF
Watch the story on Youtube
Watch Rafi talk about Context Optional (4:59)Watch Rafi talk about Context Optional (4:59) Watch Rafi talk about Joyent (4:15)Watch Rafi talk about Joyent (4:15)
60-secondAd
Under Construction
60-secondAd
Under Construction
Read the story on the Web
Search Engine OptimizedType Context Optional on Joyent into Google
Search Engine OptimizedType Context Optional on Joyent into Google
Hear the story as part of a lecture, internal training or event
Click to watch the presentation and download the PPTClick to watch the presentation and download the PPT Single Slide Version for inclusion in Keynotes, Overviews
Single Slide Version for inclusion in Keynotes, Overviews
Print the story and give to a prospect
Click to choose how many copies and where to ship..Click to choose how many copies and where to ship..
Find the Story in a Magazine
Click to DownloadClick to Download Or get a printed versionOr get a printed version
With your ad on the backWith your ad on the back
Read and watch the Story on iPad
iPadiPad
If you have an iPad find it on the Bookstore..If you have an iPad find it on the Bookstore..
Cloudbook Story™Cloudbook Story™
News News
Presentation Presentation
Article Article
Webpage Webpage Video Video
Telling the Cloud StoryWhether you want to read it on iPad, watch on Youtube or listen in a lecture hall…
Courseware Courseware
Fortune 500 Companies
“..stories like this make the cloud more real.”
“ Good mix of business and technical in this one.”
“ the casual story-telling style is engaging and credible..”
“I could see multiple series. Cloud for entrepreneurs and small/medium businesses, cloud
in the enterprise, etc..”
“IT function are generally interested in stories like these - depicting the successful use of technology
for a practical purpose.”
“I like the fact that the user of the technology is on video telling their story versus just reading text.”
CloudBook StoryRoadmap
CasualListener
SeriousListener
CustomerStory (Marketing)
Our Initial Focus
(Sales)
How It’s MadeStory
Cloud ComputingCurriculum
(in development)
Cloudbook NetworkCloudbook NetworkCloudbook Story™Cloudbook Story™
News News
Presentation Presentation
Article Article
Webpage Webpage
Magazine(Print, pdf, iPad)
Magazine(Print, pdf, iPad)
EmailEmail
Cloudbook.netCloudbook.net
/cloudbook/cloudbook
Video Video
ClassroomClassroom
Cloudbook: Telling the Cloud Story.
WebinarsWebinars
BreakfastBreakfast
Courseware Courseware
Specialized SitesSpecialized Sites
Specialized PubsSpecialized Pubs
Client ChannelClient ChannelClient Created ContentClient Created Content
SalesSales
CIO
CSO
Dev Mgr
Ops Mgr
Developer
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