Introduction to Business Strategy Ssrn-id1324532

8/13/2019 Introduction to Business Strategy Ssrn-id1324532

1/45Electronic copy available at: http://ssrn.com/abstract=1324532

INTRODUCTION TO

BUSINESSSTRATEGY

[Discover New Opportunities.

Manage and Eliminate Threats.]

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2/45Electronic copy available at: http://ssrn.com/abstract=1324532

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Table of Contents .....................................................................................2

MAIN REFERENCES...................................................................................3

FEW WORDS ON MODEL............................................................................4

INTRODUCTION TO STRATEGY..................................................................6

Five Ps for strategy ..................................................................................8

INTRODUCTION TO BUSINESS STARTEGY ............................................... 11

INTRODUCTION TO ENVIRONMENT ANALYSIS ........................................ 12

PESTLIED............................................................................................... 13

GEO BUSINESS MODEL ........................................................................... 16

PORTERS DIAMOND...............................................................................19

STRATEGIC MODELS USED IN INDUSTRY ANALYSIS................................ 23

Barriers & Profitability............................................................................ 23

Porter's Five Forces................................................................................25

SWOT ANALYSIS .................................................................................... 28

STRATEGIC TRIANGLE ............................................................................31

PRODUCT PORTFOLIO STRATEGY............................................................34

The Boston Matrix .................................................................................. 35

RELATED DIVERSIFICATION GRID .......................................................... 38

GENERIC STRATEGIES ............................................................................40

FOUR ROUTES TO STRATEGIC ADVANTAGE.............................................. 43


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**THE END **

Introduction to Business Strategy Ssrn-id1324532

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