Introduction to Business

Introduction to Business

Introduction to BusinessSara lingerfelt, Buford middle SchoolStandardsGPS Focus Standards: BCS-BCSII-11- The student will examine career requirements, job responsibility, employment trends, and opportunities for careers in business.a) Discuss characteristics and opportunities that lead to the development of a successful career in entrepreneurship management, marketing, and banking and finance.b) Create a logo, slogan, letterhead, and business card for an imaginary business.GPS Academic Standards:ELA7R2 The student understands and acquires new vocabulary and uses it correctly in reading and writing.ELA7W2 The student demonstrates competency in a variety of genres.ELA7W3 The student uses research and technology to support writing.ELA7W4 The student consistently uses the writing process to develop, revise, and evaluate writing.ELA7LSV1 The student participates in student-to-teacher, student-to-student, and group verbal interactions.

Essential questionsWhat career requirements, job responsibilities, employment trends, and opportunities exist for careers in business?What is a logo? What is a slogan?How do I design and create a business card? a letterhead?

vocabularyBusiness Card a small card with a persons name, business affiliation, and contact informationEntrepreneur a person who has an idea and turns it into a business; a business owner who assumes the risk for a business venture.Letterhead a sheet of stationery printed with the business name and address at the topLogo a name, symbol, or trademark designed for easy recognition; an iconic representation of business Slogan - a catch phrase used to represent a business or product; a motto

CAREERS IN BUSINESSWhat is an entrepreneur?www.webster.com

Steve Jobs and entrepreneurs

Managementhttp://en.wikipedia.org/wiki/Management

the act of getting people together to accomplish desired goals and objectives

Banking & finance

money management, financial security, credit management, resource management, risk management, and consumer rights and responsibilitiesBasics of the banking system, procedures, etc

marketingpromoting, selling, and distributing a product or service

Careers in businessEntrepreneurship Bill Gates, Steve Jobs, Arthur Blank, Truett Cathy

Management PropertyOfficeRetail / Restaurant Management

MarketingFletch Creative

Banking and FinanceBB& T, Wells Fargo, Chase, Peoples Bank & Trust, Gwinnett Community Bank

Who are a few successful entrepreneurs?

Steve JobsBill GatesDonald TrumpPart ILogos and SlogansCan you guess the logos and/or slogans?

Im Loving It!Just do it!Save Money. Live BetterYour TurnDevelop a logo and slogan for a business of your own. You may use Microsoft Office Word or Publisher.Please use the drawing tools to create your logo design. Please use word art to type your slogan.Save each file separately. The file names should be logo and slogan.Have three classmates peer edit your documents. Print and turn in.***Dont forget your name, date, and class period.***Part 2Business CardsTips for a Professional LookKeep the design simple and clean.Limit the number of fonts. (No more than two.)Utilize bold and italicize sparingly.

Parts of the Business CardNameTitleBusiness/Organization NameContact InformationPhone # & Fax #Mailing AddressEmail & Web AddressLogo/Slogan

Sample Card

Name & TitleMailing AddressPhone #sWeb AddressEmail AddressLogoSample Card

Business Name & SloganName & TitleContact InformationSummaryBusiness cards represent you when you aren'tt there.Should present you and your business in a positive way.Must include all of the information needed for the customer to be able to contact you.

Your Turn1 Open Microsoft Publisher2 Choose a business card template.3 Include the following information on your business card.NameTitleBusiness/Organization NameContact InformationPhone # & Fax #Mailing AddressEmail & Web AddressLogo/Slogan

4 Save the document in your BCS folder as business cards.5 Ask three classmates to peer edit your business card.6 Print business cards. (printer B115 5110, multiple images per sheet)

Part 3LetterheadWhat is letterhead?Letterhead is stationary that usually displays the companys name and contact information.

Examples of Letterhead

Information included on the letterhead:Company NameAddressCity, State, ZipPhone #Fax #EmailWebsiteLetterhead Format: Buford Middle School2700 Robert Bell ParkwayBuford, GA 30518770-904-3690www.bufordms.org

Your Turn1 Open Microsoft Publisher2 Choose a letterhead template.3 Include the following information on your business card.Company NameAddressCity, State, ZipPhone #Fax #EmailWebsite4 Save the document in your BCS folder as letterhead.5 Ask three classmates to peer edit your letterhead.6 Print letterhead. (printer B115 5110)Letterhead and business Card math activityDiscuss the expense of business cards and letterhead stationery if purchased from a vendor or printed in-house. Complete the Business Cards & Letterhead Stationery worksheet.