Introduction to bfi may 2012

Flower unpacking for 1,2 cent per stem*

The offer from Blooming Forever International BV (BFI) is unique and will increaseyour earnings while reducing management attention since the offer includes as well:

- Unpacking- Quality checking (FloraHolland standards)- Perfect presentation- Promotion and marketing of your farm and product- Market introduction of new varieties

Direct sales of your flowers are financially cleared via FloraHolland

Every week the sales proceeds of your flowers are in your bank account, direct byFloraHolland

BFI is located in the heart of the Dutch flower industry

BFI has state of the art facilities with the most modern machinery, enabling to provide the highest quality in its services at the lowest cost

BFI’s impressive direct sales track record of current varieties compared to auction:

• Hypericum +6%• Solidago +12%• Veronica +13%• Carnations +15%• Agapanthus +12%• Roses Intermediate +15%• Roses T-Hybrids +8%• Limonium +19%

Ask for the detailed list

Your flowers deserve BFI!

Quality• Every stem in every shipment will be checked thouroughly• Arrival and Quality reports will be sent upon arrival• Advice on both grading, packing and growing will be given• Our close cooperation and good relationship with the auditors of

FloraHolland guarantees you the 4-eyes principle, only at BFI• Building up your name with the quality achieved together, will give your

company the extra boost

Your flowers deserve BFI!

Logistics • Upon arrival your flowers will be cut and sleeved when necessary and

immediately placed in water. The same day, your flowers will have been delivered and sold at the auction or to a direct client

• With our own internal and external transport system of cars and trucks, we are able to ensure high-speed processing

• BFI is located in the heart of the flower industry and easily serves all locations of FloraHolland and enables you to auction on every FloraHolland location without extra costs (spreading reaches more buyers)

Your flowers deserve BFI!

Unique partners and concept• BFI has realized an unique cooperation covering the chain and excluding

unneccesary parts of that chain• Total Touch Fresh Cargo, an important strategic partner of BFI can ensure a

flawless transport and covering all the paperwork for you from Africa to BFI

• Using the Triple FFF facilities at Nairobi Airport gives you the head-start• Check: http://

www.totaltouchcargo.com/default.aspx?AspxAutoDetectCookieSupport=1 and http://www.totaltouchcargo.nl/video.html

• FloraHolland’s auditors ensure the safety of the last check• BFI’s promotion team highlights your product and company within our

extensive network of solid buyers in- and outside HollandYour flowers deserve BFI!

Marketing • BFI’s marketing strategy supports the responsible introduction on the

market of your novelties• Our sophisticated pull marketing strategy within our extensive network

ensures a successful introduction of your new and current products• BFI reaches all florists worldwide and highlights your products • Naturally, BFI puts your product to the test extensively at our modern

testing and simulation facilities• Introduction by BFI? Guaranteed success!

Your flowers deserve BFI!

Re-introduction by BFI of current varieties highly successful:

2010/STEM 2011/STEM• Hypericum Ice Classic 0,09 € 0,18 €• Solidago Golden Glory 0,14 € 0,21 €

Your flowers deserve BFI!

BFI’s impressive track record of introducing new varieties:

• Hypericum Magical Green Power 0,52/stem• Bench mark Hypericum Forest Flair: 0,23/stem

Your flowers deserve BFI!

Promotion• Over the years, BFI has developed a sophisticated promotional strategy• Your products and company name will be brought to the attention of

consumers and their suppliers continuously• Thanks to frequent visits to our solid group of buyers and direct contact

with florists worldwide, varieties promoted by BFI have proven to achieve higher prices

• BFI is at your service with a solid reputation and an extensive network• BFI’s promotional activities will give your products a competitive edge

Your flowers deserve BFI!

Costs are low and transparant:• BFI charges for unpacking, sleeving and impeccable presentation of your flowers

starting at 1.2 eurocents per stem, depending on your wishes

• BFI monitores and checks the administrative clearing by FloraHolland of your flowers at the auction and through direct sales

• Payment of all proceeds will be executed direct into your bank account by FloraHolland on a weekly basis

It is the price that matters• Our direct sales team has built up a solid network of high end buyers• Building client relationships for your flowers under YOUR name (!) is our main goal

when it comes to direct sales• A proven track record of 18% higher prices through direct sales compared to auction

prices of exactly the same product from the same farm• A 4% commission fee will be charged seperately by BFI for its sales and marketing

efforts• Photo’s at clock front and powerpoint presentations of your company and product

during the auction? It can all be yours too!• Call us at +31(0)252 501050 or visit us both in Holland or at www.bfinternational.eu

Your flowers deserve BFI!