Introduction to All About Vision · 26/05/2008  · FreshLook Contact Lenses iLASIK LasikPlus Lobob Optimum & Sof/Pro Macugen Night & Day Contact Lenses 0 2 Optix Ocusoft Lid Scrub

Introduction to

All About Vision®

Home Page

Mission

To provide consumers with comprehensive,

trustworthy information on eye health and

vision correction options;

enabling delivery of contextual marketing messages

to a highly targeted audience.

Launched in January 2000

Site does not sell products

Includes more than 450 pages ofcustom-developed, proprietary content

Content is produced with the input ofan Advisory Board of eye care professionals…

Quick Facts

Advisory Board

Brian Boxer Wachler, MDBrian Chou, OD, FAAO

Michael DePaolis, OD, FAAO

Burt Dubow, OD, FAAO

Valerie Kattouf, ODChris A. Knobbe, MD

Mark Mattison-Shupnick, ABOM

Charles Slonim, MD, FACS

Vance Thompson, MD

Most Popular Content Areas

LASIK & Vision Surgery

Contact Lenses

Eye Problems & Diseases

Eyeglass Frames & Lenses

Find an Eye Doctor

Growth of Unique Visitors(in millions)

0.7 1.5

2.43.1

4.8

6.4

7.78.2

2000 2001 2002 2003 2004 2005 2006 2007

Traffic is Generated by:

Search engines

Eye care practitioner recommendations and links

Media mentions and links

Thousands of links from professional associations, special interest organizations, community sites, governments and corporations

Direct marketing programs

All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms.

Examples of Google rankings:

Search Engine Ranking

LASIK #3Laser eye surgery #4Contact lenses #1Eyeglasses #3

Dry eyes #1Macular degeneration #2Cataracts #1Eye doctor #4

As of May 26, 2008

The Importance ofSearch Engines

80% of adult online Americans have searched the Internet for health information

81% of health searchers start at a search engine, not a medical site

Source: Pew Internet & American Life Project:July 2002, July 2003, May 2005

Cited byProminent Consumer Media

Opportunities for Advertisers

Display ads (250x250)

Advertorials

On-demand pop-ups

Surveys, polls and quizzes

Mini-sites and sponsored sections

Sponsored content & special features

Coupons and special offers

Example of 250 x 250 Display Ad

Example of Advertorial

Example of Links to Advertorials

Advertorial Actions: Link, Registration

Included in Every Ad Program

Promotion of your doctor or retail locator

Lead generation mechanisms

Custom coupons, certificates, etc.

Special offer promotion

Monthly performance summary

Real-time performance statistics

Advertised Products & Services

Acuvue Contact LensesAcuvue BifocalAcrysof IOLBiomedics ToricBlurRelief Eye DropsCareCreditCheckYearly.comClearSight 1 DayFocus DailiesFreshLook Contact LensesiLASIKLasikPlusLobob Optimum & Sof/ProMacugen

Night & Day Contact Lenses02OptixOcusoft Lid ScrubOptelecProclear Contact LensesRestasisReStor IOLSimilasan Eye DropsSynergEyesTears AgainTheraTearsTLC Laser Eye CentersTransitionsVision-Ease

As of May 2008

Contact Information

SalesTom Meinert, 908-534-7776

Ron Walker, 858-454-2145 x301

Marketing ServicesHeather Stevens, 858-454-2145 x309

Access Media Group LLC7590 Fay Avenue, Suite 302

La Jolla, CA 92037

For more information: www.AllAboutVision.Info