Introduction to Accolade
May 20, 2015
Introduction to Accolade
Where’s your next event?
Whether you are planning a discreet
gathering in the UK for a few key decision
makers; an incentive programme in an
exotic location for your top sales achievers;
or an overseas conference for 500+
delegates, Accolade ensure that every
aspect of your event is taken care of, from
initial planning through to implementation
� To disseminate information
� Powerful marketing medium to enhance a business
communication strategy
� Bringing people together
� Excellent networking opportunities
� Shared knowledge
� Good morale
� Brand/profile building
Strength of Events
Accolade - Credentials
� Accolade offer a comprehensive event management
solution to corporate entities, creating and delivering
effective, creative, professional and enjoyable results.
� Director, Hazel Evans has 20 years experience in the
financial services industry and is accomplished in all
areas relating to marketing and promotion of financial
services
� Exceptional skills in communication, organisation and
administration of conferences, seminars and hospitality.
� Has established relationships with a network of like-
minded companies, providing logistical excellence.
Accolade – Core Services
Consultancy services:
� Marketing Consultancy services to financial and professional companies
Events:
� Conferences/Presentations/Roadshows/Seminars
� Liaison with Planning Committees
� Venue Search & Selection
� Raising of Sponsorship
� Budget Management & Reporting
� Marketing
� Event Management
� Co-ordination and liaison with strategic business alliances ie. speakers, sponsors, AV, etc
Accolade – Strategic Alliances
Through the deployment of a strict supplier selection
process, Accolade work in partnership with a network of
companies to provide a seamless, efficient and cost
effective proposition to clients. Specific areas covered:
� Technical Production
– Complete creative stage sets and AV
� Exhibition
– Planning and logistics for an exhibitor event including
supervision of build and breakdown
� Incentive Travel
– Still one of the most aspirational ways to motivate and
reward people
Corporate Incentive Specialists
KEY
DETAILS
Broad portfolio of event types
Philosophy based on teamwork
Group turnover
of £14m
Ranked 12th in a UK
Agency Survey for
number of groups handled in 2008
Members of IATA and hold an ATOL (providing you with re-assurance
when you travel)
Equally specialist in domestic &
overseas events
A leading event agency in the UK
since 1978
Diverse client
portfolio
Strategic Alliance Partner - CMM
� First conference and incentive agency to operate outside
of London.
� Employees with industry related backgrounds.
� Over 100 years experience amongst the management
team.
� In-house flight department.
� High client retention – 94% repeat business.
� 100 events managed across 30 countries annually.
� Group sizes range from 10-7000 delegates.
CMM Client Base
Working Together – In Partnership
� We work hard to earn your trust and become your long-
term event management partner. This client partnering
approach allows our team to become an extension of
your team – and to adapt to your desired level of
participations during planning, delivery and post-event.
� We specialise where we offer more value.
� Develop concepts & ideas
� Concentrate our marketing activities
� Aim to meet expectations & beyond!
� Consider the client brief and ascertain event objectives
� Propose the appropriate event solution
� Establish one point of contact, introduce the team and
regularly meet
� Assign/agree roles and responsibilities
� Agree event marketing strategy and milestones –
internal/external
� Work with key personnel to produce an interesting
programme
� Collaborate with suppliers and 3rd party organisations
� Budget management
� Manage all associated logistics
� Post review
The Processes
Case Studies
� UK Conference
� Gala Dinner
� European Conference
� Worldwide Incentive Event
Case Study : UK Conference
UK Conference
Celtic Manor - Newport
� Company: Financial Services Client
� Objective: Annual Sales Conference
� Size: 350
UK Conference
� Itinerary:
– Day 1 Delegates check-in
Informal Dinner
Networking in exhibition hall
– Day 2 Conference (main meeting & syndicate
rooms)
Gala Dinner
Awards ceremony
Big party band
Exhibition hall
Live camera feedback
– Day 3 Conference
Prize draw
Celtic Manor - Newport
UK Conference
� Full Production Package to include:
– Speaker support material
– Video production
– Set/Stage Design & Build
– AV Equipment including:
• 20m x 5m Seamless Screen
• Moving Light System
• Full PA system for Conference & Band
• Film Crew
• Artist Liasion – Speakers/Band
Case Study : Gala Dinner
Manchester Art Gallery
Gala Dinner
� Company: Financial Services Client
� Objective: Gala Dinner for accountants/solicitors
� Size: 90
� Itinerary: Champagne reception on arrival
Guided tour through art gallery
Gourmet dinner
After dinner speaker
Case Study :
European Sales Conference
- Prague
The Corinthia Towers Hotel, Prague
European Sales Conference
� Company: Financial Services Client
(a DVD of this event is available upon request)
� Objective: Annual Sales Conference
� Size: 350
� Itinerary:– Day 1 Conference (main meeting & 12 syndicate
rooms)
All AV equipment & film crew
Gala dinner at the prestigious Royal Opera House
Jazz Band
– Day 2 Conference
The Czech Experience - visit to traditional brewery
– Day 3 Site seeing in Prague. Return flights
Case Study :
Worldwide Incentive Event
- India
The Golden Triangle - Delhi
Worldwide Incentive Event
� Company: Pharmaceutical Client
� Objective: Incentive Programme
� Size: 20
� Itinerary:– Day 1 Overnight flight from Heathrow to Delhi
– Day 2 Site seeing in Delhi
Overnight at the Imperial Hotel, Delhi
– Day 3 Transfer by train to Agra
Visit to Taj MahalMurghal themed dinner at the Amarvilas Hotel
– Day 4 Visit to the Agra Fort
Spa treatments at the Amarvilas HotelDinner at the Amarvilas Hotel
The Golden Triangle - Delhi
Worldwide Incentive Event
� Itinerary (cont’d):– Day 5 Transfer by coach to Jalpur
Visit Fatehpur Sikri, local village & schoolA royal welcome at the Rambagh Palace Hotel,JalpurEvening BBQ at the Rambagh Palace HotelOvernight flight from Heathrow to Delhi
– Day 6 Visit the Amber Fort on elephants
Dinner with elephant polo
– Day 7 Visit to Hawa Mahal
Lunch at the City Palace with the MaharhajalDinner at the Rambagh Palace Hotel
– Day 8 Day at leisure in Jaipur
Village fair theme dinner at the Rambagh Palace
– Day 9 Return flights from Delhi to Heathrow
Contact:
Hazel Evans
Accolade Marketing Ltd
Bolton Enterprise Centre
Washington Street
BOLTON
United Kingdom
BL3 5EY
Tel: 0845 026 0896
Mobile: 07967 714236