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SOUTH OF ENGLAND SHOWSPONSORSHIP OPPORTUNITIES
2015
Our sponsorship of the Show is a great opportunity for us to
associate ourselves with this fabulous event and the prestigious
Society and be recognised as a firm that is a leading authority on
agricultural matters and landowning.Roger Ward, Partner,
Creaseys
❞
SOUTH OF
SHOW
England
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Sponsorship is a highly effective way to generate awareness,
build strong sales and develop a deep engagement with key customer
groups through positive association with the South of England
Show.
It is also a great way of assisting the Society to support the
awarding of prize money that is so important for attracting talent
and the best examples of Livestock and Equestrianism from across
the region.Iain Nicol, CEO, The South of England Agricultural
Society
SOUTH OF ENGLAND SHOWINTRODUCTION
2
SPONSORSHIP CATEGORIESWe have designed three sponsorship
categories for individuals and businesses to choose from, depending
on their interests and preferences.
1. Prize Sponsorship Prize money is an important means of
encouraging entries for the wide range of livestock and equestrian
competitions that make up one of the most important features of the
South of England Show. It also enables us to show the best examples
of Livestock and Equestrianism from across the region.
2. Display Sponsorship The South of England Show hosts a range
of displays, such as the Daily Cattle Parade, that engage tens of
thousands of visitors over the three days of the Show. These
displays offer sponsors a highly effective opportunity to directly
associate their brand with an event that is the most appropriate to
their products and/or services.
3. Corporate Sponsorship The South of England Show offers a
unique platform for businesses to associate their brand with a wide
range of publicity material that reaches hundreds of thousands of
people, whether they visit the Show, read about it in the press,
visit our website, hear about it on the radio or see us on
television.
SPONSORSHIP PRICING TIERSThere are four pricing tiers of
sponsorship aimed at satisfying a wide range of budgets and
interests.
1. BRONZE £250 - £499 2. SILVER £500 - £1,499 3. GOLD £1,500 -
£3,999 4. PLATINUM £4,000
Sponsorship benefits: For a list of the sponsorship benefits for
each pricing tier please refer to page 12.
ABOUT US
The South of England Agricultural Society is a registered
charity dedicated to the celebration, promotion and support of
farming, agriculture, countryside living and the rural
community.
The South of England Show is the centre-piece attraction in the
region for over 70,000 annual visitors and a compelling environment
for the promotion of your brands, products and services.
DONATIONSWe are extremely grateful to people who wish to make a
donation to help fund prize money and displays. The Society is able
to claim an additional 25% of a donation in Gift Aid from the
Government. All donors are recognised in promotional literature
unless otherwise instructed by the donor. There are no minimum or
maximum amounts for donations.
PLEASE NOTE:
In order for us to claim Gift Aid on donations, we are not
allowed to provide free tickets for the Show in return.
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A COMPELLING MARKETING ENVIRONMENT
The South of England Show attracts over 70,000 visitors to a
vibrant, entertaining and educational countryside environment,
offering sponsors a captivating opportunity to promote their
business or organisation.
OUR VISITORSYOUR NEW CUSTOMERS
3
As a sponsor you are reaching a
high spending, highly engaged audience:
• 52% of visitors spend £50 or more
• Over £250,000 is withdrawn by visitors from cash machines
during the Show
• The average cash withdrawal is £80
• 33% said their reason for attending was due to the
agricultural/countryside content
• The average visitor spends 5 hours at the Show
• The website received over 500,000 page views and 125,000
visits over the past 12 months
VISITOR TYPES:
AGE RANGE OF VISITORS:
19%
44%
33%
4%
37%
9%
22%
32%16-2021-4041-6061+
AdultSenior/StudentChildFamily
Female 55%
Male 45%
GENDER:
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SOUTH OF ENGLAND SHOWPRIZE SPONSORSHIP
4
HOW DOES IT WORK?Prize money is an important means of promoting
and encouraging entries for the wide range of livestock and
equestrian competitions that make up one of the most important
features of the South of England Show. It also enables sponsors to
align their brand with some of the best examples of Livestock and
Equestrianism from across the region.
The South of England Agricultural Society offers individuals,
businesses and other organisations the opportunity to sponsor
single or multiple competition categories.
You can choose to be an ‘exclusive’ sponsor or a ‘non-exclusive’
sponsor of one or more of the categories overleaf. We will ensure
that joint sponsorship is not accepted from another competitive
business.
Sponsorship packages start at £250Note: Minimum fees do not
apply to donations, which can be for any amount.
DONATIONSIndividual donations can be assigned to a particular
category. The donor will be mentioned in the ring commentary and in
publicity material, unless otherwise instructed.
In order for the Society to claim Gift Aid on donations, we are
not allowed to provide free tickets for the Show in return.
WHAT TO DO NEXT?Simply browse through the list of Equestrian and
Livestock competitions on pages 5 - 7 and select those that match
your interest and budget.
Once you have decided what you would like to sponsor, please
complete and return the Sponsorship Request Form on page 13. We
will contact you with confirmation of availability and details of
your benefits package.
To view the benefits packages please refer to page 12.
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5
PRIZE SPONSORSHIPEQUESTRIAN
Below is a list of Equestrian competition sponsorship
opportunities. Please select the Class and Category that you are
interested in and complete and return the Sponsorship Request Form
on page 13.
We will contact you to confirm availability. If your first
choice is not available, we will aim to offer a suitable
alternative.
To view the benefit packages please refer to page 12.
Class Code Category Show Exclusive Non-Exclusive Day Sponsorship
Sponsorship
SHOWJUMPING SJ1 Area Trial Thursday - Ardingly £4,000 £1,350 SJ2
Newcomers Thursday £300 NA
SJ3 1.25m - 702 Thursday £250 NA
SJ4 HOYS Grade C Thursday £900 £450
SJ5 Foxhunter Thursday £300 NA
SJ6 1.35m Open Thursday £1,350 £700
SJ7 British Showjumping International Stairway Friday - Ardingly
£7,500 NA
SJ8 Newcomers Friday £300 NA
SJ9 1.15m Open Friday £200 NA
SJ10 Foxhunter Friday £300 NA
SJ11 1.30m Open Friday £1,200 £600
SJ12 1.40m Open Friday £1,500 £750
SJ13 1.40m Open Saturday - Ardingly £1,500 £750
SJ14 Grand Prix Saturday - Ardingly £3,600 £1,500
SHOWING SG6 Sport Horse Breeding Thursday £600 £300 SG7 Ridden
Coloureds Thursday £200 NA
SG8 In Hand Coloureds Thursday £150 NA
SG9 Anglo Arabs Thursday £500 £250
SG10 Arab Breeding Thursday £250 NA
SG12 Pony Breeding Thursday £450 £250
SG13 Heavy Horse Turnouts Thursday £200 NA
SG15 Mountain & Moorland Thursday £1,500 £300
SG19 Cuddy Supreme Thursday £200 NA
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6
PRIZE SPONSORSHIPEQUESTRIAN
PRIZE SPONSORSHIP – SHOWING...continued
Class Code Category Show Exclusive Non-Exclusive Day Sponsorship
Sponsorship
SHOWING SG33 M & M WHP Thursday £100 NA SG31 M & M
Ridden Thursday £675 £350
SG11 Ridden Arabs Friday £550 £275
SG1 Retrained Racehorse Friday £150 NA
SG14 Hacks Friday £585 £300
SG16 Private Driving Friday £475 £250
SG17 Concours D’Elegance Friday £100 NA
SG18 Heavy Turnouts Friday £150 NA
SG20 Open Cob Friday £300 NA
SG23 Riding Horses Friday £450 £250
SG24 Scurry Friday - Ardingly £1,350 £650
SG25 Veteran Horse Friday £660 NA
SG2 Ridden Open Hunter Saturday £350 NA
SG3 Ridden Open Amateur Hunter Saturday £250 NA
SG4 Ridden Sport/Novice Saturday £250 NA
SG5 Hunter Championship Saturday £285 NA
SG26 Children’s Riding Ponies Saturday £450 NA
SG27 Any Heavy Breed Saturday £200 NA
SG28 Heavy Horse Turnouts Saturday £300 NA
SG29 Light Trade Turnouts Saturday £100 NA
SG30 M & M First and Lead Rein Saturday £200 NA
SG32 Working Hunter Saturday £500 £250
SG34 BSPS WHP Saturday £350 NA
SG35 OI Working Hunter Saturday £100 NA
SG36 Intermediate Show Riding Type Saturday £300 NA
SG37 Side Saddle Concours & Costume Saturday £250 NA
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PRIZE SPONSORSHIPLIVESTOCK
Below is a list of the Livestock sponsorship opportunities.
Please select the Class(es) and Category(ies) that you are
interested in and complete and return the Sponsorship Request Form
on page 13. We will contact you to confirm availability. If your
first choice is not available, we will aim to offer a suitable
alternative.
To view the benefit packages please refer to page 12.
7
Class Code Category Show Exclusive Non-Exclusive Day Sponsorship
Sponsorship
BEEF CATTLE BC1 Aberdeen Angus Thursday £885 £300 BC2 Sussex
Thursday £600 £300
BC3 Hereford Thursday £885 £300
BC4 Charolais Thursday £1,150 £250
BC5 Simmental Thursday £1,300 £250
BC6 Blonde Thursday £750 £250
BC7 Limousin Thursday £1,000 £250
BC8 British White Thursday £750 £250
BC9 Beef Shorthorn Thursday £900 £450
BC10 Highland Thursday £900 £450
BC11 AOB Beef Thursday £750 £375
BC12 British Blue Thursday £600 £300
BC13 Inter Breed Beef Progeny Championship Friday £500 £250
BC14 Teams of 4 (Beef & Dairy) Friday £1,500 £375
BC15 Supreme Beef Champion Friday £900 £450
BC16 Commercial Beef Friday £750 £375
BC17 Inter Breed Junior Native Beef Saturday £150 NA
BC18 Inter Breed Junior Continental Beef Saturday £150 NA
BC19 Beef Leaders Saturday £250 NA
BC20 Beef Heifer Sweepstake Saturday £100 NA
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PRIZE SPONSORSHIPLIVESTOCK
PRIZE SPONSORSHIP – LIVESTOCK ...continued
8
Class Code Category Show Exclusive Non-Exclusive Day Sponsorship
Sponsorship
DAIRY DA1 Ayrshire Thursday £1,200 £400 DA2 Holstein Thursday
£1,350 £450
DA3 Jersey Thursday £1,000 £500
DA4 Dexter Thursday £900 £450
DA5 AOB Dairy Thursday £1,000 £500
DA6 Recorded Inspection Friday £170 NA
DA7 Inter Breed Dairy Breeders Group Friday £600 NA
DA8 Super Dairy Cow Friday £1,300 £650
DA9 Supreme Dairy Awards Friday £900 £450
DA10 Best Dairy Female Friday £200 NA
DA11 Dairy Leaders Saturday £250 NA
DA12 Dairy Heifer Sweepstake Saturday £20 NA
SHEEP SH1 Southdown Thursday £550 £275
SH2 Suffolk Thursday £550 £275
SH3 Texel Thursday £550 £275
SH4 Continental Thursday £450 250
SH5 Longwool Thursday £400 250
SH6 Hill/Heath Thursday £400 250
SH7 Shortwool Thursday £400 250
SH8 Dorset Horn and Poll Dorset Thursday £400 250
SH9 Lleyn Thursday £400 250
SH10 Butchers Lambs Thursday £150 NA
SH16 Livestock Exhibitor Awards Thursday £25 NA
SH11 Supreme Sheep Championship Friday £100 NA
SH12 Inter Breed Group Championship Friday £150 NA
SH13 Wool on Hoof Friday £100 NA
SH18 Fleece Competition Friday £100 NA
SH17 Sheep Agility Friday & Saturday £100 NA
SH14 Sheep Leaders Saturday £120 NA
SH15 Sheep Sweepstakes Saturday £20 NA
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PRIZE SPONSORSHIPLIVESTOCK
PRIZE SPONSORSHIP – LIVESTOCK ...continued
9
Class Code Category Show Exclusive Non-Exclusive Day Sponsorship
Sponsorship
PIGS PG1 Berkshire Thursday £600 £250 PG2 Saddlebacks Thursday
£600 £250
PG3 British Lop Thursday £600 £250
PG4 Large Black Thursday £600 £250
PG5 Oxford Sandy & Black Thursday £600 £250
PG6 GOS Thursday £600 £250
PG7 Modern Thursday £600 £250
PG8 Traditional Thursday £600 £250
PG9 Commercial Live Thursday £600 £250
PG17 Piggy Pranks Thursday and Friday £100 NA
PG10 Inter Breed Championship Friday £100 NA
PG11 September Gilt Friday £100 NA
PG12 BPA Pig of the Year classes Friday £500 £250
PG13 Overall Champion Pig Friday £50 NA
PG14 Pairs Friday £100 NA
PG15 Novice Friday £100 NA
PG16 Pig Handler Saturday £100 NA
GOATS GO1 Dairy Goats - Thursday Show Thursday £1,000 £250
GO2 Dairy Goats - Friday Show Friday £1,000 £250
GO3 Pygmy Goat Show Saturday £300 NA
GO4 Dairy Goat Leaders Saturday £100 NA
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SOUTH OF ENGLAND SHOWDISPLAY SPONSORSHIP
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DISPLAY
HOW DOES IT WORK?The South of England Show hosts a range of
displays that attract and engage thousands of visitors over the
three days of the Show. These features offer sponsors an exclusive
sponsorship opportunity that directly associates their brand with
one or more of these elements.
To view the benefit packages please refer to page 12.
WHAT TO DO NEXT?Simply browse through the list of displays and
attractions below and select those that match your interest and
budget. Once you have decided what you would like to sponsor please
complete and return the Sponsorship Request Form on page 13. We
will contact you with confirmation of availability and details of
your benefits package.
Code Category Exclusive Non-Exclusive sponsorship sponsorship
DY1 Pig Village £1,000 £250
DY2 Heavy Horse Village £5,000 £1,000
DY3 Sponsors’ Lounge £2,000 £1,000
DY4 Daily Cattle Parade £2,500 NA
DY5 International Farmlink Pavilion £2,000 £1,000
DY6 Regional Food & Wine Pavilion £2,500 £1,250
DY7 Poultry & Rabbits Marquee £2,000 £1,000
DY8 RDA Driving Display £500 £250
DY9 YFC Tug of War Competition £500 £250
DY10 Garden Plants & Flowers Marquee £2,500 £1,250
DY11 Food Hall £5,000 £2,500
DY12 Countryside Learning Area £3,000 £1,500
DY13 The Knowledge Box £1,000 £500
DY14 Horse Shoeing Competition £2,500 £1,250
DY15 Bees & Honey Marquee £2,000 £1,000
DY16 Stockman’s Dinner £3,000 £1,000
DY17 Young Farmers’ Club £1,500 £750
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SOUTH OF ENGLAND SHOWCORPORATE SPONSORSHIP
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HOW DOES IT WORK?The South of England Show offers a unique
platform for businesses to associate their brand with a wide range
of publicity material that reaches hundreds of thousands of people,
whether they visit the Show, read about it in the press, hear about
it on the radio, see us on television or on roadside banners.
Corporate sponsorship is offered on an exclusive and
non-exclusive basis (see below). If you are interested in Corporate
Sponsorship please select the opportunity that most closely matches
your preference and budget and complete the Sponsorship Request
Form on page 13. We will contact you to confirm availability. If
your first choice is not available, we will aim to offer a suitable
alternative.
To view the benefit packages please refer to page 12.
CORPORATE
Code Category Exclusive Non-Exclusive sponsorship sponsorship
CO1 Show Tickets and Wallet £2,500 NA
CO2 Car Park Passes £2,500 NA
CO3 Show Map £2,000 NA
CO4 Trade Stand Competition £1,000 £500
CO5 Roadside Boards - All 4 Shows £8,000 NA
CO6 President’s Reception £5,000 £2,500
CO7 Sponsors’ Lounge and Lawn £1,500 £750
CO8 Leaderboard £3,000 NA
CO9 Farmers’ Pavilion £1,500 £500
CO10 Judges, Stewards & Membership
Pavilion £2,500 £1,250
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SPONSORSHIPBENEFIT PACKAGES
12
Below is a summary of the standard benefits for Bronze, Silver,
Gold and Platinum sponsorship packages. Additional benefits are
provided for higher value sponsorship that are not listed below but
are available on application. Sponsors are also entitled to
purchase additional DAY tickets at £10.00 each which can be used to
invite clients, friends and family to the Show.
• 2x one-day tickets to the South of England Show• Society car
park pass (valid until 10am)• Logo displayed on the leaderboard•
Logo in the Show catalogue• Mention in the commentary• Use of the
sponsors’ lounge and lawn in the Norfolk Pavilion• Additional Show
tickets at £10 each
• 2 x three-day tickets to the South of England Show• 2 Society
car park passes (valid until 10am)• Logo displayed on the
leaderboard• Mention in the ringside commentary• Company logo and
weblink on the South of England website• Use of the sponsors’
lounge and lawn in the Norfolk Pavilion for all 3 days• Additional
Show tickets at £10 each • 2 banners - 1 in the appropriate ring
and 1 in the main Ardingly Ring• 2 Complimentary copies of the Show
catalogue and programme
• 2 x three-day sponsors tickets to the South of England Show• 6
x three-day guest tickets to the South of England Show• 4 Society
‘forward’ car park passes (valid until 10am)• Logo in Show
catalogue• 2 complimentary copies of the Show catalogue and
programme• Logo displayed on the leaderboard• Mention in the
ringside commentary• 2 invitations to the President’s reception•
Company logo and weblink on the South of England website• Use of
the sponsors’ lounge & lawn in the Norfolk Pavilion for all 3
days• Lunch for two in the members’ marquee • Company profile on
South of England Agricultural Society website• Additional Show
tickets at £10 each • 5 banners - 2 in the Ardingly Ring, 2 on the
perimeter fence, 1 in an outer ring
As above plus . . .• Full page advertisement in the Show
catalogue and programme• 2 additional invitations to the
President’s reception• 10 members’ luncheon tickets• An additional
2x three-day sponsors tickets to the South of England Show• An
additional 4x three-day guest tickets to the South of England Show•
4 additional Society ‘forward’ car park passes (valid until
10am)
Bronze £250 - £499
Silver£500 - £1,499
Gold£1,500 - £3,999
Platinum£4,000+
Tier Benefits
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YOUR DETAILSCompany Name:
___________________________________________ Telephone:
______________________________________________
Contact Name: ____________________________________________
Mobile: _________________________________________________
Job Title: _________________________________________________
Email: __________________________________________________
Address:
__________________________________________________________________________________________________________
Postcode:________________________________________________
Website: ________________________________________________
SOUTH OF ENGLAND SHOWSPONSORSHIP REQUEST FORM
13
YOUR SPONSORSHIP:1. Select your chosen sponsorship type from the
list of options (see pp 5-10)
2. Enter the appropriate code number(s) and value(s) of your
chosen sponsorship package in the space below.
3. Tick the appropriate box to determine your benefits package
(Bronze, Silver, Gold or Platinum).
4. Sign and return the form to: South of England Show
Sponsorship, SEAS, Selsfield Road, Ardingly, West Sussex, RH17 6TL
or email [email protected]
CODE VALUE OF SPONSORSHIP
£
£
£
£
£
£
Total (ex VAT) £
VAT @ 20% £
GRAND TOTAL £
Signed:
____________________________________________________________________
Date: _______________________________
Print name in capitals:
_______________________________________________
YOUR SPONSORSHIP (Please enter the code and the value of your
sponsorship below)
YOUR BENEFITS (Please tick the appropriate package below)
DONATIONS (Please complete a GIFT AID declaration so that SEAS
can reclaim the tax. We will send you the form.)
YOUR CONFIRMATION Please sign and return to South of England
Show Sponsorship, SEAS, Selsfield Road, Ardingly, West Sussex, RH17
6TL or email [email protected]
Bronze (£250 - £499 ex VAT)
Silver (£500 - £1,499 ex VAT)
Gold (£1,500 - £3,999 ex VAT)
Platinum (£4,000+ ex VAT)
I would like to make a donation
CATEGORY CODE (S) AMOUNT
£
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South of England Agricultural Society, Selsfield Road, Ardingly,
West Sussex, RH17 6TL Telephone: 01444 892048 Email:
[email protected]. www.seas.org.uk
The South of England Agricultural Society is a registered
charity No 227033
For more information please contact:Sue Johnson
T 01444 892 048
E [email protected]