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INTRODUCTION
There are three main sections:1. RESULTS – Highlights anticipated impact from Community
Engagement initiatives and investments, including strategies and anticipated outcomes for each focus area
2. REVENUE – fundraising goals for the year and an overview of the strategies and key campaigns
3. REPUTATION – an overview of marketing, communications and volunteer engagement activities that will reinforce our reputation and increase understanding of our local impact
Thank you for taking the time to review this plan and use it as a primer for discussions and planning. If you have thoughts or feedback, please let us know.
United Way of Greater Atlanta works to engage all segments of our community to drive sustainable change in education, income, health and homelessness, while continuing to address urgent and basic human care.
The County Plan is one way that United Way communicates with stakeholders about our goals for the year and the specific strategies we are undertaking to reach those goals. The County Plan provides county specific information, data and maps that is aligned with United Way’s organizational priorities.
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COUNTY VOLUNTEER AND STAFF LEADERSHIP
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The leadership roles of our County Advisory Boards include visioning, county priority setting and ensuring organizational results
2014-2015 DeKalb County Advisory BoardMr. Bob Ackermann (Chair)Retired--Macy’s Technologies
Mr. Anthony AcostaAcosta Technologies
Mr. Ron AlstonSun Trust Bank
Judge Berryl AndersonDeKalb County Government
Ms. Brenda CibulasDeKalb Community Service Board
Ms. Stacey Chavis
Ms. Sheryl ChapmanDeKalb Workforce
Ms. Carol CrumbyRetired – Non Profit
Mr. Patrick DesamoursEdward Jones
Dr. Sandra FordDeKalb County Board of Health
Ms. Kendra Hatcher KingRazorfish
Ms. Elayne HunterDeKalb County Government
Ms. Katherine HilliardMacy’s Logistics & Operations
Ms. Marilyn NueAtlanta-Fulton Public Library System
Ms. Belinda PedrosoAscension Financial, Inc.
Mr. Paul A. PierceGeorgia Housing Authorities
Mr. Joseph SandersUPS
Dr. John ScottRetired--Emory University
Dr. Vasanne S. TinsleyDeKalb County School District
Ms. Lyn TurknettTurknett Leadership Group
Ms. Em WilliamsCounty Rep.—At-Large Board MemberGeorgia Power
StaffMr. DePriest WaddyRegional Director
Ms. Tracy ChristianRegional Coordinator
Ms. Sakinah Harrison (Co-Lead)Sr. Director, Community Engagement−Education
Mr. Kevin EcclesDirector, Community Engagement−Opportunity Zones
MAIN OFFICE:6500 Sugarloaf ParkwaySuite 220Duluth, GA 30097
Phone Number:678.417.6434
Email:[email protected]
Contact
Children enter school ready to learn and
graduate prepared for careers
Young people avoid risky behavior
Families are self sufficient
Babies are born healthy
People have access to primary
health care
Homeless people are housed within
one year
2009-2014 STRATEGIC FRAMEWORK
Engage all segments of our community to drive sustainable change in income, education, health and homelessness while continuing to address urgent and basic human care. OUR MISSION
Authentic- responsive, inclusive,
transparent, externally- focused collaborative partner that operates with integrity and accountability
Catalyst– convener and
mobilizer that leverages the community’s expertise, assets, empathy and access to power
OUR COMMUNITY ENGAGEMENT WORK
OUR COMMUNITY GOALS
Greater Atlanta is a place where all individuals and families thrive.
OUR FOCUS AREAS
Opportunity ZonesA geographic area in which human care
services are co-located to form a holistic and seamless continuum across education,
income, health and homelessness.
Collaborative NetworksA group of service providers, businesses,
government agencies, and faith institutions that is focused on a content area/shared
community goal.
OUR VISION
Relevant– strategic, solutions
driven, cost-effective organization that is diverse, nimble and empowering
OUR VALUES
Focused Community Engagement Delivery
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TRANSITION YEAR
The information in this plan covers fiscal year 2014–15. FY2014-15 is a transition year for the organization as we end one strategic plan and prepare to launch the next one.
Because this is a transition year, the plan continues to be aligned with the strategies and targets from 2009-14 strategic plan. process because the county priorities were identified several years ago, the focus of this plan is on monitoring existing initiatives and preparing for the next strategic plan. As new information is identified, the plan and timelines may be updated.
Overall, this County Plan is very similar to last year with a few additions. The County Plan now includes information on the Revenue (fundraising) and Reputation (marketing) strategies.
As we lift up what works in each of our local communities, we invite you to consider where we can enhance our current plans, how we can better connect with other leaders and other ways we can prepare for the next five years.
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COUNTY CHARACTERISTICS
Self-Sufficiency Standard = $39,007 for family of three in DeKalb County. This is the amount needed for a family to cover their basic needs without support. The standard takes into consideration the cost of living in a specific community and the varying needs of families as children age (i.e. child care costs, transportation, etc.)
Low-Income = $28,500 a year (or lower) for family of three. This threshold is typically used for families to qualify for government programs (i.e. food stamps, Medicaid, etc.)
Poverty Level = $19,000 a year (or lower) for family of three. Calculated by the federal government and is the same across the country. Food and housing costs are the primary household expenses considered.
POPULATION 2013
DeKalb Greater Atlanta
Total population 713,340 4,609,735
Population change since 2000 7% 27%
RACE – ETHNICITY Afr. Amer./Black 54.2% 33.30%Asian 5.2% 3.80%Hispanic 9.7% 9.20%White 34.9% 57.40%
FAMILY STRUCTURE AND POVERTY
Total families 154,969 1,080,267
Families with children 82,075 577,718
Families with children, who are living in poverty 18,877 104,990
Percentage of families with children living in poverty 23% 19%
Total children 186,962 1,308,742
Children living in poverty 50,066 268,326
Young Children (under age 5) living in poverty 17,405 82,312
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Source: U.S. Census 2013 American Community Survey
The Board of Directors of United Way of Greater Atlanta, informed by volunteers from various committees, approved the strategies and targets provided in this document. The numbers on the county dashboard provide a county specific view of the overall organizational goals.
2014-2015 DEKALB COUNTY DASHBOARD
RESULTS
Help 33,800 individuals from DeKalb County improve their lives
REVENUE
Raise $2,372,400 from DeKalb County companies and residents
REPUTATION
Increase engagement opportunities by 10%
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2014-2015 DEKALB COUNTY DASHBOARD
RESULTS
Our goal for 2014-15 is to help 33,800 individuals from DeKalb County improve their lives
TARGETS BY FOCUS AREA
Each focus area has a set of measurable indicators that programs are accountable for reporting on. These indicators are specific to the type of service being provided and demonstrate that people being helped by United Way programs are reaching important milestones that lead to long term success.
Throughout this document, the term Targets refers to the anticipated number of individuals who will reach one or more of these milestones.
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Focus Area Targets
Education 11,671
Income 2,383
Health 7,646
Homelessness 9,938
Basic Needs 2,162
EDUCATION
On Time High School Graduation, 2012
DeKalb - 58.9%Georgia – 71.5%U.S. – 80%
EDUCATION OVERVIEW
36%
65%
34%
50%
60%
33%
47%
60%
42%50% 48%
63%
38%
0%
10%
20%
30%
40%
50%
60%
70%
Children from low income families NOT enrolled in preschool
SOURCE: U.S. Department of Education
GA
USA
Research has found a disheartening connection between childhood poverty and later success as an adult.
• Children who experience multiple years of poverty suffer the worst outcomes in relation to academic achievement and careers.
• Children who experience poverty during their preschool and early elementary years have lower rates of school completion than children who don’t.
• The number of years a child lives in poverty at a young age greatly decreases their chances of graduating from high school and later being a productive adult.
DeKalb County children living in poverty
under age 5 17,405 35%
age 5-14 27,194 54%
age 15-17 5,467 11%TOTAL 50,066
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Children enter school ready to learn, avoid risky behavior and graduate
prepared for careers.UNITED WAY’S STRATEGY
School Readiness
Early Grade
Literacy
High School
Graduation
Middle School
Transition
College & Advanced Training
AVOID RISKY BEHAVIORS
Education is such a broad area, but research has identified two critical issues that determine a child’s success later in life. These two issues frame our work:
• the quality of early experiences are key to later school success.
• children and youth spend the majority of their time outside of school
United Way of Greater Atlanta has chosen to strategically focus its investments on supporting an Education Insulated Pipeline of programs and services where children and their development from birth into adulthood is at the center and the community supports them all along the way.
EDUCATION
EDUCATION STRATEGIES• Child Care Subsidies
• Family/Parent Engagement
• Training & Technical Assistance
• Out of School Time
• Transition Academies
• Mentoring
• Leadership and Service Learning
• Risky Behavior Prevention
• Post-Secondary Supports11
STRATEGY EXAMPLE
There are many programs and initiatives funded under Education that are active in DeKalb County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Parent and Family Engagement
PACE Initiative – Parent/Family Leadership • Vision and Voice is designed to train and support emerging parent leaders. The
goal of the institute is to build the skills and capacity of parents to be leaders and advocates for themselves, their children, and their community.
• The Vision and Voice Family Leadership Institute (FLI) was conducted in partnership with the Clarkston Development Fund in FY 13-14. FLI Reunion scheduled for FY 14-15.
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EDUCATION – WORKING IN DEKALB COUNTY
•Low graduation rates across the county. In some neighborhoods it’s as low as 46%.
•Early learning programs are not connected to schools
•Increasing number of families living in poverty or struggling to make ends meet.
Need
•Existing partnership with Clarkston High School
•Opportunity Zone activities and local leadership
•Many active nonprofits and services that focus on needs of children
Asset•New leadership within the DeKalb County schools that is focused on making changes and connecting with community partners
Local Will
Education
Increase opportunities for children to
improve grades and high school graduation
Low graduation rates, increased poverty rates and strained county leadership have created a need for deeper deliberate engagement to improve academic performance and school experiences for students, parents and administrators alike.
New leadership at the school board level and a new superintendent has help create conditions for the DeKalb Advisory Board to get more involved in programs and initiatives that advance educational opportunities. The Advisory Board is putting a special emphasis on the following strategies: Family/ Parent Engagement and Out Of School Time.
EDUCATION: DEKALB COUNTY PRIORITY
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2014-15 DeKalb County invested $66,839 of the $296,422 available towards Education as one of the county priorities.
Through the County Pool Fund in 2013-2014 United Way partnered with Usher’s New Look Foundation with a grant for Powered by Service, New Look Leadership Academy and Moguls in Training which supports youth to transition successfully from middle school and high school to college and the workplace. The County Pool was also used to invest in the Family Initiative assisting the families of homeless children in the Clarkston High School Cluster.
Looking forward, United Way plans to leverage 2014-2015 county investments to strengthen efforts to improve education outcomes through programs among Scottdale/Clarkston Opportunity Zone partners. Key to DeKalb’s Education Priorities is to focus on strategies increases family & parent engagement and programs that provide out of school time activities.
Education
Increase opportunities for children to improve grades and high school graduation
$11,500 $15,000
$66,839 $180,022
DeKalb County Pool Investments
HEALTH INCOME
EDUCATION HOMELESSNESS
BASIC NEED
EDUCATION: ADVANCING THE COUNTY PRIORITIES
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Child Care Subsidies
Target: 1,995 children will continue to be
developmentally on track
2013-14 Results: 2,080
Family/Parent Engagement
Target: 186 parents will improve their parent/child relationships
2013-14 Results: 133
Leadership and Service Learning
Target: 2,727youth will demonstrate
improvement in their academic performance
2013-14 Results: 2,309
OVERALL TARGETOur goal for 2014-15 is that 11,617 children and youth in DeKalb County will meet milestones for their age that lead to high school graduation and a credential of value. Last year (2013-14) 18,322 youth in DeKalb County reached education related outcomes.
TARGETS BY STRATEGYBelow are the DeKalb County education targets anticipated for 2014-15 by strategy.
Out of School Time
Target: 2,719 youth in grades K-3 will
demonstrate progress toward reading
proficiency2013-14 Results: 2,956
Out of School Time
Target: 2,460 youth in 4th–12th grades will improve or maintain
their academic performance
2013-14 Results: 3,595
Post Secondary Education
Target: 663 youth will complete coursework
towards a post-secondary degree2013-14 Results: 408
Mentoring
Target: 526 youth will demonstrate
academic improvement after one academic year2013-14 Results: 428
Risky Behavior Prevention
Target: 395 youth will delay, reduce or cease
risky behaviors 2013-14 Results: 515
EDUCATION TARGETS
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INCOME OVERVIEW
Unemployed Individuals, 2012DeKalb - 9.3%Georgia – 8.1%U.S. – 6.1%
Many families struggle to make ends meet and financial self-sufficiency can be difficult to achieve even for working families.
27,167 (33.1%) of families with children in DeKalb are considered low-income
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33,651 (41%) families with children in DeKalb live with income below Self-Sufficiency Self Sufficiency Standard
The Center for Women's Welfare (CWW) develops and calculates the Self-Sufficiency Standard, which is a real world determination of the amount of income required for working families to meet basic needs. The Self Sufficiency Standard takes into account family composition, ages of children, and geographic differences in costs.
Source: U.S. Census
Source: U.S. Dept. of Labor
18,877 (23%) families with children in DeKalb living in poverty
$19,000 a year or less
$28,500 a year or less
$39,007 a year or less
THE ISSUES
Workforce Development
Income Supports
Savings & Assets
Affordable Housing
INCOMEFamilies are financially self-sufficient.UNITED WAY’S STRATEGY
The metro Atlanta region is especially challenged by high unemployment and a shifting job market, with over 630,000 families not financially self-sufficient, and 32% of children in our 13-county service area living in families with annual incomes below $19,000.
United Way of Greater Atlanta has chosen to strategically focus its investments on supporting an financial stability through a variety of programs and services where adults and their families can build the skills they need to be on their own.
INCOME STRATEGIES
• Sector Based Workforce Partnerships• Transitional Employment• Self-Employment • Outreach & Benefits Enrollment • Integrated Income Services • Financial Education• Individual Development Accounts• Homeownership & Foreclosure Prevention
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INCOME STRATEGY: WORKING IN DEKALB COUNTY
STRATEGY EXAMPLEThere are many programs and initiatives funded under Income that are active in DeKalb County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Transitional Employment
Good Transitions, a transitional jobs collaboration.
United Way, partnering with Goodwill and the Department of Child Support Services, provides transitional employment to non-custodial parents who are behind in their child support payments. This is a challenging population to work with because approximately 60% of the individuals involved do not have a GED.
The program provides job skills training and assessments, support obtaining employment and coaching to help the individuals maintain their employment and improve relationships with their families. The three year goal is to serve 1000 individuals, including those based in DeKalb county.
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OVERALL TARGETOur goal for 2014-15 is that 2,383 people in DeKalb County meet milestones towards financial stability
TARGETS BY STRATEGYLast year (2013-14) 1,932 people reached Income related outcomes
Self – Employment
Target: 8 participants whose business show a net profit
2013-14 Results: 13
Asset Building and Preservation
Target: 98 individuals maintain homeownership six months or more after counseling
2013-14 Results: 87
Target: 2,086 tax returns will be completed through Volunteer Income Tax Assistance program (VITA)
2013-14 Results: 1,620
Transitional Employment
Target: 191 participants that have been consistently employed for 90
days
2013-14 Results: 212
INCOME TARGETS
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HEALTH OVERVIEW
Uninsured IndividualsDeKalb - 26%Georgia – 25%U.S. – 13.4%
THE ISSUES
Low-Weight Birth Rates
DeKalb – 9.9%Georgia – 9.4%U.S. – 8.0%
3,257
24,361
35,184
56,565
15,828
47,523
23,055
9,341
58,09363,846
13,679
26,763
1,707
Preventable ER Visits, 2013
Source: Department of Public Health
Preventable Emergency Room VisitsPreventable or avoidable emergency room visits are a portion of all Emergency Room visits. Preventable ER visits are less intensive and could most likely have been avoided or prevented with adequate primary care.
Source: Agency for Healthcare Research and Quality
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Source: Georgia Department of Public Health
Prevention Care / Treatment
Coordination Advocacy
People have access to health care.
Babies are born healthy.
HEALTH OVERVIEW
Good health begins with access to primary health care services. But it doesn’t end there. Research has shown that the circumstances in which people are born, grow up, live, work, and age affect health as much as doctors, medicines and the healthcare system. This understanding has shaped United Way’s approach to improving health in our community.
Although in the health arena, our two goals are often pursued by distinct agencies or organizations, United Way is pursuing them together. We have seen the natural alignment of our collaboration, leadership and investments towards a common set of clusters under which to organize all of our health work.
UNITED WAY’S STRATEGY
HEALTH STRATEGIES
• Home Based Supports• Life Skills• Primary Health • Mental Health Services• Care Coordination• Prevention Education• Substance Abuse Treatment• Home Visitation• Doula• CenteringPregnancy
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HEALTH STRATEGY: WORKING IN DEKALB COUNTYSTRATEGY EXAMPLE
There are many programs and initiatives funded under Health that are active in DeKalb County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Care Coordination and Prevention EducationAmeriCorps – Project Health Access: • United Way’s AmeriCorps program provides AmeriCorps members to
local free clinics to help increase access to primary care in the community and specifically to provide care coordination, health education and volunteer recruitment for health clinics.
• In DeKalb County, United Way partners with the Georgia Lions Lighthouse Foundation and Whitefoord, Inc. who serve DeKalb residents in the northern part of the county as well as Atlanta in DeKalb. The AmeriCorps members expand the capacity of these agencies to provide vision services, provide health education to parents and recruit volunteer medical professionals to work in the clinics.
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Home Based SupportTarget: 5,013 people that
avoid hospitalization
2013-14 Results: 4,459
Life SkillsTarget: 190 individuals that have shown and improved
quality of life2013-14 Results: 184
Substance Abuse Treatment
Target: 28 people maintain sobriety for six months
or more2013-14 Results: 6
Primary HealthTarget: 185 people report a reduction in their usage of
the ED
2013-14 Results: 255
OVERALL TARGETOur goal for 2014-15 is that 7,646 people in DeKalb county establish a medical home and reach important health related milestones
TARGETS BY STRATEGYLast year (2013-14) 6,926 people reached Health related outcomes
Prevention EducationTarget: 292 people who maintain or improve their
health status2013-14 Results: 401
Mental HealthTarget: 1,848 clients who are able to increase their quality of life and show
superior functioning2013-14 Results: 1,504
HEALTH TARGETS
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Babies Born HealthyTarget: 90 women will deliver a baby at 5.5 lbs.
or greater
2013-14 Results: 117
HOMELESSNESS OVERVIEWTHE ISSUES
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61
93
98
113
158
186
253
342
495
705
1010
5959
Butts
Rockdale
Fayette
Paulding
Coweta
Henry
Douglas
Clayton
Cherokee
Cobb
Dekalb
Gwinnett
Fulton
Total Point-in-Time Homeless count, 2013
Source: Georgia Department of Community
Point-in-Time Homeless CountThe Point-in-Time (PIT) count is a count of sheltered and unsheltered homeless persons on a single night in January. The Point-in-Time count is used for planning and allocations for state and federal housing resources. Other programs also consider families who are living in motels or “doubled up” with other families as homeless.
The Point-in-Time count represents about one third of the overall number of people who will experience homelessness at some point during the year.
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HOMELESSNESS
Homeless people are housed within one year.
UNITED WAY’S STRATEGY
Individuals and families often live on the edge between low income and becoming homeless. Last year 55,536 families across greater Atlanta were homeless.
United Way of Greater Atlanta has chosen to strategically focus its investments to promote coordination and adoption of best practices in the region. We continue an inclusive and regional approach to eliminating homelessness. We create and sustain housing with supportive services.
We work to understand the unique circumstances of specific target populations and then develop programs that will meet their needs. United Way also invests in approaches that are aimed at prevention.
Prevention Supportive Services
Outreach & Intake
Housing
HOMELESSNESS STRATEGIES• Financial Assistance• Outreach • Assessment Centers• Employment and Benefits
Enrollment • Transitional and Permanent
Housing
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HOMELESSNESS STRATEGY: COUNTY SPECIFICSTRATEGY EXAMPLEThere are many programs and initiatives funded under Homelessness that are active in DeKalb County. Below is an example of one program that we are implementing for FY2014-15. Please see the County Case for a full list.
STRATEGY: Transitional and Permanent Housing
Family Stability/Kids Home
Children of homeless families and those at risk of homelessness, face multiple issues that impact their success in education. Disruptive moves cause children to fall behind in school, repeat grades, or drop out. Our Family Stability work in DeKalb is supporting families in Clarkston and other central DeKalb communities.
This program – recently recognized as a national best practice by the White House - connects children and their families to case management, housing services, income supports and education services. The entire family from infant to adult are supported by this model. The Family Stability Initiative integrates services from all four United Way focus areas because of the understanding that their housing needs are linked to other challenges. The goal of the program is to not only resolve the family’s temporary homelessness, but all to create two-generational successes and end a cycle of generational poverty.
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Financial Assistance
Target: 9,535 individuals will
remain in stable housing
2013-14 Results: 7,237
Transitional and Permanent Housing
Target: 242 individuals will
successfully graduate to permanent housing
2013-14 Results: 356
Our goal is to help 9,938 people in DeKalb County will prevent or end their homelessness
2013-14 Actual Results in DeKalb: 7,809 people prevented or ended their homelessness
Assessment Centers
Target: 161 individuals will
graduate into safe and stable housing
2013-14 Results: 216
HOMELESSNESS TARGETS
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BASIC NEEDS OVERVIEW
Child Food Insecurity Rate
DeKalb - 22.9%Georgia – 28.8%
THE ISSUES
Child Abuse and Neglect
DeKalb - 6.3%Region – 6.6%U.S. –1%
Food Insecurity in ages 60 and Older Georgia – 8.74%Worst state: (MS) – 12.45%U.S. –1%
Growing trend in senior population in our counties
13.1%
28.3%
18.2%
21.5%
25.3%
14.9%
26.7%29.1%
23.1%
29.9% 30.0%
32.7%
20.7%
% Change in Population 65 and older, 2008 to 2012
Source: Georgia Department of Public Health
Source: Map the Meal Gap; US Dept. of Labor, American Community Survey
Source: Georgia CASA
Source: Meals on Wheels Assoc. of America
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BASIC NEEDS STRATEGIES• Support for Seniors• Child Abuse and Neglect
Prevention and Intervention • Sexual Assault Services• Disaster Preparedness and
Relief
UNITED WAY’S STRATEGY
A key part of United Way of Greater Atlanta’s mission maintains is to continue to address basic and urgent human care issues.
Through the county pool process, dollars are invested locally in programs: that allow seniors to remain safe, happy and healthy in their own homes; that provide immediate assistance to victims of disaster; and that advocate for victims of child abuse and neglect.
Additionally, in some communities, United Way is the manager of the Federal Emergency Food and Shelter Program that was created to supplement and expand the work of local social service agencies, both governmental and non-profit, in an effort to help people with economic (NOT disaster-related) emergencies.
BASIC NEEDS
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STRATEGY EXAMPLEThere are many programs and initiatives funded under Basic Needs that are active in DeKalb County. Below is an example of two programs that we are implementing for FY2014-15. Please see the County Case for a full list.
• The Emergency Food and Shelter Program (EFSP), administered by United Way of Greater Atlanta and governed by an independent Local Board, distributed $231,058 in grants to agencies that provide food, financial assistance and shelter to individuals and families in crisis. (2013-14 results are not available yet.)
• The Silence the Growl, a special crowd funding initiative for 2014, provided 1,400 meals this summer to children in DeKalb County who qualify for free or reduced lunch during the school year.
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BASIC NEEDS – WORKING IN DEKALB COUNTY
BASIC NEEDS A COUNTY PRIORITY
2014-15 DeKalb County invested $180,022 through the county pool to programs that advocate on behalf of abused children and work to ensure that they move into stable homes, and programs that ensure seniors are able to live safe and healthy lives in their own homes
Disaster Relief
Target: 990 families and
individuals affected by disasters receive
emergency assistance
2013-14 Results: 924
Support for Seniors
Target: 596 Individuals feel safe, healthy and happy in their
homes
2013-14 Results: 1,233
Sexual Assault Services
Target: 576 children identified as victims of sexual or physical abuse and
will be provided with support
2013-14 Results: 580
OVERALL TARGETOur goal for 2014-15 is that 2,162 people in DeKalb are provided with emergency services and have their basic human care needs addressed
TARGETS BY STRATEGYLast year (2013-14) 2,737 people were provided with Basic Needs assistance
BASIC NEEDS TARGETS
Emergency and Transitional Housing
Target: 17,026 nights of
emergency and transitional housing provided
2013-14 Results: 15,902
Emergency Food and Shelter Program (EFSP) – Target and Results are projections (actual results not yet available)
Meal ServiceTarget:
30,175 meals provided through meal service or
food pantries
2013-14 Results: 24,635
Rent/Mortgage/Utilities Assistance
Target: 252 households receive rent/ mortgage or utility
assistance2013-14 Results: 185
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OVERVIEW
The Opportunity Zones initiative focuses on providing layered services to OZ families living in a specific area. These families build their capacity to become self-sufficient while building stronger communities.
The 4 Zones: College Park, Norcross, Scottdale/Clarkston, and South Cobb were selected as areas of greatest need.
STRATEGIESOPPORTUNITY ZONES STRATEGIES• Layered Services• Capacity Building• Incentives Programs• Civic Engagement• Collaboration• Families as Centerpoint• “Family Path to Success
OPPORTUNITY ZONES
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STRATEGY EXAMPLEThere are many programs and initiatives funded in the Opportunity Zone that are active in DeKalb County. Below are two examples of our work for FY2014-15.
The Ding Te is from Burma. She and her four young children were resettled in the US five years ago. She has been in the Parents as Teachers program for the last three years, and recently completed the Vision and Voice Parent Leadership Institute. During her time in the program, she led a group of parents in a cultural awareness project.Currently Ding has a goal of purchasing a home for her family. She joined the Georgia Dream homeownership program and was approved for the loan. She is actively looking for a house. As she continues to improve her life for herself and her children, she plans to go to school. She’d like to enroll in an ESL program and then pursue a degree, perhaps in the culinary arts.
Dekalb Mini-Grant: “Tell Me a Story!” in Clarkston – A One-day event that attracted approximately 250 individuals to promote the importance of early learning activities for families with young children and the importance of oral story-telling and usage of home country languages to strengthen language development/cultural history.
PROPOSED ACTIVITIES FOR FY2014-15This year the Scottdale/Clarkston Opportunity Zone (OZ) will follow up on the recently completed Parent Leadership Institute (PLI) in Clarkston by introducing the NET program to families. NET (Neighbors Empowering Themselves) is a program that builds individual capacity for goal setting while improving community support networks for struggling families (in this instance refugee families). In January 2015, the OZ will implement a community leadership institute in Scottdale, using a model such as PLI or E3 (Empowered, Equipped, and Engaged). The families will be empowered to complete community improvement projects of their own choosing, supported by mini-grants from the OZ (Opportunity Zone). The OZ will continue to explore partnership with other agencies, as well as, continue to pursue activities to strengthen the partnership with the UW DeKalb Advisory Board.
• Build upon existing partnerships such as NET in Clarkston• Implement leadership institute in Scottdale• Continue mini-grant programs• Explore partnership with other agencies
OPPORTUNITY ZONES—SCOTTDALE/CLARKSTON
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EducationNoteworthy FY2014 results include:
• 55 youth participated in after-school programs
• 36 youth improved academic performance• 33 adults enrolled in educational training
Results 2013-2014: 142 individuals with Education Outcomes
IncomeNoteworthy FY2014 results include:
• 34 adults Obtained employment• 53 adults participated in jobs training or financial
literacy programs• 87 adults maintained employment 6 months or
longer
Results 2013-2014: 187 individuals with Income Outcomes
HealthNoteworthy FY2014 results include:
• 316 youth Established a primary care provider• 142 adults Established a primary care provider• 70 adults Established a medical home
Results 2013-2014: 686 individuals with Health Outcomes
Each Opportunity Zone works with local partners to provide services that are aligned with United Way’s other strategies. The targets and goals for each Opportunity Zone are set based on the specific needs of the families they are serving. In fiscal year 2014 the Scottdale/Clarkston Zone served 148 families.
OPPORTUNITY ZONES – SCOTTDALE/CLARKSTON
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Leverage Volunteer Leadership•100% giving & participation
Issue Specific Fundraising• Identification of opportunities to support county specific work•Special Events
Strengthening Partnerships•Workplace Campaigns• Individual Focus•Sustainability
2014 GOAL $2,372,400
2013 | $2,303,278
REVENUE
Passion - Action 2014 Strategies for Success
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Leverage Volunteer Leadership
• 100% Advisory Board and Cabinet participation
• Leverage volunteer networks
• Increase access to corporate executives
• Cultivate champions
• Identify prospects
Issue Specific Fundraising
• New Business focus with potential alignment to company CSR (Corporate Social Responsibility) statements
• Expansion of dollars to support county impact work and initiatives
• Targeted revenue for special events and sponsorship
Strengthening Partnerships
• Targeted growth for current partners through participation rate and leadership focus
• “Imatter” donor centric development & retention initiative
• Align United Way work with CSR statements
Passion - Action 2014 Strategies for SuccessDONOR ENGAGEMENT STRATEGIES
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This space is reserved for the DeKalb Advisory Board to identify activities/opportunities they would like to include in the plan that supports fundraising efforts and the development of a local county campaign.
COUNTY SPECIFIC CAMPAIGN EFFORTS
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REPUTATION
Elevate our brand across multiple channels, empower county champions, drive local engagement, create affinity and build community.
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County Reports, County Key Messaging Doc, Storytelling, Social Media Tool Kit, Quarterly Message Training, County Key Messaging Doc, Social Media, Volunteer Training, Board Retreats, Volunteer Welcome Packets, Quarterly Agency Conversations, Annual Communications Calendar, County Media Kits, Chamber Outreach, 211 County Outreach, Board Referral Program, College Outreach and Signature Events
MARKETING PLAN HIGH-LEVEL VIEW
TACTICS
FOCUS
OBJECTIVES
STRATEGIES
County-focused comprehensive marketing and communications plan will utilize multiple platforms and tactics to include traditional, digital, social, and grassroots activities to support our organizational and local priorities.
• Strengthen value & position with county donors• Grow and strengthen agency and community partnerships• Increase awareness of community impact and results• Increase placement of meaningful stories for greater brand exposure and comprehension • Attract and acquire key leaders and influencers to partner in our mission• Drive county engagement and cultivate relationships to produce new donors and raving fans
• County specific collateral and communication tools to tell our story at the local level (CE, Investments, fundraising)
• County media plan for consistent and timely exposure of events and happenings• Proactive engagement of grantees and community partners through educational and knowledge
sharing opportunities• Develop comprehensive welcome experience for volunteers to maximize recruitment and retention
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1. Annual support of the Decatur Book Festival with donations and volunteers in support of education priority
2. This space is reserved for the DeKalb Advisory Board to identify activities/opportunities that they would like to include in the plan that support their results, revenue and reputation goals and objectives.
Additional Opportunities for Engagement:• Women’s Leadership Breakfast – November 13, 2014
– Annual breakfast brings together hundreds of men and women with a passion for issues that affect women and/or children on a daily basis.
• C3 – Connecting Community for Change Conference – February 20, 2015– The only immersive conference in Atlanta connecting a diverse group of people who bring passion, expertise and resources
needed for positive, sustainable change.• Leading and Life of Purpose – May 7, 2015
– A networking reception and live studio conversation with Atlanta’s most phenomenal women as they discuss the importance of integrating philanthropy in one’s life – personally and professionally
COUNTY SPECIFIC EVENTS, COMMUNICATIONS AND VOLUNTEER OPPORTUNITIES
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