introduction Positioning

Page 1 <img data-url='document/introduction-positioning.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/1.jpg' width='140' height='200' /> Positioning

Positioning

Page 2 <img data-url='document/introduction-positioning.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/introduction-positioning.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/3.jpg' width='140' height='200' /> COMMUNICATION

ITSELF !!!

Page 4 <img data-url='document/introduction-positioning.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/4.jpg' width='140' height='200' /> OVER COMMUNICATED

SOCIETY

Page 5 <img data-url='document/introduction-positioning.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/introduction-positioning.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/6.jpg' width='140' height='200' /> Buzzword

Positioning

Page 7 <img data-url='document/introduction-positioning.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/7.jpg' width='140' height='200' /> “Positioning is a concept that has changed the nature of advertising”

“How you differentiate yourself

in the mind of your prospect”

Page 8 <img data-url='document/introduction-positioning.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/8.jpg' width='140' height='200' /> Positioning slogan

“We are the third largest-

selling coffee in America ”

Page 9 <img data-url='document/introduction-positioning.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: introduction Positioning' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032513/55d0e7dcbb61ebea3a8b4846/html5/thumbnails/9.jpg' width='140' height='200' /> “Good old advertising days are gone forever”

today’s word,

comparatives not

superlatives …

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introduction Positioning

Documents

positioning slogan

buzzword positioning

nature of advertising

good old advertising

todays word

comparativesnot superlatives

communicated society