Challenges of being an Entrepreneur and needed competencies Parturi-ja kampaamopalvelut / kosmetologi Pori, 7 th of April 2014, Finland Ing. Matthijs H.M. Hammer M.Sc. Senior lecturer Entrepreneurship School of Business, Building & Technology PhD Researcher Faculty of Product Innovation
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Introduction on Entrepreneurship @ Winnova Pori, Finland
SLides presented at Winnova in Pori, Finland for a group of enthousiastic students in hairdressing and cosmetology.
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Challenges of being an Entrepreneur and needed competencies
Parturi-ja kampaamopalvelut / kosmetologiPori, 7th of April 2014, Finland
Ing. Matthijs H.M. Hammer M.Sc.Senior lecturer EntrepreneurshipSchool of Business, Building & TechnologyPhD ResearcherFaculty of Product Innovation Management
Three locations in theeastern part of the country:
•Enschede•Deventer•Apeldoorn
Bridge position between the Netherlands and Germany
Saxion University of Applied Sciences
History as a Textile region
Characteristics of Saxion:• Comprehensive university, predominantly
undergraduate level• Focus on profession-oriented education through
teaching & undergraduate research• Professional Masters’ programmes in key fields• Regional focus for all programmes, national
profile in key fields• Quality education under public scrutiny and
accreditation
Public funding, History dates back to 187523,125 students, 2,232 faculty and staff12 Schools, 6 research centres
Schools and academic programs
• School of Business Building & Technology
• School of Governance & Law• School of Health• School of Applied Psychology
and Human Resources Management
• School of Social Work• School of Education
• School of Creativity & Technology• School of Finance & Accounting• Hospitality Business School• School of Life Science, Engineering &
Design• School of Marketing & International
Management• School of Environmental Planning &
Building
12 Schools:
•125 Bachelor / Master programmes in Dutch.•27 Bachelor / Master international programmes in English.•Various Bachelor / Master programmes in German•Non-degree programmes
Small Business & Retail Management
• For the last 12 years continually chosen as the best Entrepreneurship program in the country. (Source: Studiegids Hoger Onderwijs Ministry of Education the Netherlands, 2011)
• Voted in October 2009 as the best performing study program in the entire field of commerce/economy in The Netherlands (8.3 out of 10) (Source: Elsevier, october 2009)
Winner of Dutch Wijnand Wijnen education award for most innovative university program concept.
Small Business & Retail Management
Winner of several innovation awards for student companies
Small Business & Retail Management
A kind question for youDo you want to co-operate in applied research on
Entrepreneurship?
Please fill-out the form provided.
First part is about your thoughts on entrepreneurshipSecond part for statistical processing.
Thank you and accept your reward.
Theory: What is hairdressing and cosmetology in NL?
Why?
• Not more or less popular than anywhere.• Structure for both professions:
1. Junior hairdresser / cosmetologist (basics)
2. hairdresser / cosmetologist (all skills and knowledge)
3. All-round hairdresser / cosmetologist (Entrepreneurship on the table!)
• 1+2 as fulltime + part-time (work in the profession)• 3 Only in combination with working in the profession.
ExampleSee possibilities Tackle opportunities
Know where to find it. Successful application
Why?• All-round hairdresser / cosmetologist is on education level 4, access to higher education.• Good fundamental knowledge of economics and practical entrepreneurship e.g.:
• Customer wants and needs (New trends)• Direct customer relation and feedback.• Awareness of costs and value’s.• A lot of humanistic knowledge (management skill)
• Task: discuss with your neighbour:
why you like this profession ?
Task 1
Individual task, please do NOT co-operate!
Take a blank piece of paperTake a pen
Draw an entrepreneur
results
>99% human being
Where from: >80% Man
Where from: >80% Suite
Where from: >80% Tie
Where from: >80% Smiling / success
Task 2
Please do co-operate now
Make small groups Draw an entrepreneur
Results
3 levels:
•Items above personal level (common wealth / added
value).
•Items on personal level (happiness / lucky / good life)
•Items below personal level (money/ office / factory)