Introduction of Nicole Berx - STIMAC2013
May 12, 2015
In this presentation Nicole explained hybrid marketing. The theme of the STIMA internation marketing congress
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Transcript
Hybrid /ˈhʌɪbrɪd/[adj.]of mixed character; composed of different elements
The anthropologis
t-marketer
New consumption patterns
The Power of Communities
The New ‘P’ of Purpose
Changing times:impact on decision process?Economic challenges: implications?
The economist-marketer
Privacy, data protection, cookie management
Business case & ROI
The legal & financial-marketer
CMO + CIO = 1 ?
CMO + CIO = CDO ?
The technologist-
marketer
A new hybrid profile
Generalist
Creative
Discipline
Hard skills
Humility
Passionate about Marketing
Curious about specialization
Analytical
Guts
Soft skills
Conviction
Business driven
A new hybrid profile
Stéphane VermeirenGeneral Manager
@ Rabobank
Joachim RubinVP Marketing
@ Delhaize
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