Introduction: How to Pitch

  Being able to pitch yourself or your business is one of the most important skills that you can learn.

  Your pitch is a sales document, you are either selling yourself or your business.

  “For an entrepreneur, life’s a pitch!” – Guy Kawasaki

  Every serious entrepreneur should have the following pitches prepared:

◦  Two sentence pitch

◦  Elevator pitch

◦  Meeting pitch

Keys to all pitches:

  Who is your audience - This will affect the content of your pitch and the time you have.

  Always use numbers – Adding numbers to your pitch instantly makes it more credible.

  Use evidence to support your claim – similar to numbers this also includes stories, experiences, and testimonials… Evidence helps to add credibility to your pitch.

Keys to all pitches continued:

  Change people’s pulse – Your pitch must be engaging and memorable if you want people to buy in.

  Practice your presentations skills & articulation – An amazing pitch does not achieve much if you cannot speak coherently or confidently. It is not enough to write your pitch, you must practice/rehears your pitch. Don’t learn this lesson the hard way.

  Do not make the mistake of underestimating the importance of the personal pitch and business pitch.

  “By failing to prepare, you are preparing to fail.” – Benjamin Franklin