Introduction Diana Endicott Good Natured Family … with USDA and with Primus Labs Food Safety Division. Primus USDA GAP approved online training. GNFF Farmer Alliance is first and

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Good Natured Family Farms

Good Natured Food Campus –

An Economic and Cultural Engine in the NorthSide

Regeneration Plan

Replicating the Success of the Kansas City Model

in St. Louis, Missouri

Diana Endicott,

Founder/President

www.GoodNaturedFamilyFarms.com

• Resides with husband, Gary, in Bronson,

Kansas

• Rainbow Organic Farms, Co. – 400 acres

of cattle and produce

• Owns/operates a beef processing plant

• Over three decades in organic and locally

grown produce growing and marketing

• Founder/Director of Good Natured Family

Farms

Introduction – Diana Endicott

Part 1: History/Present – Kansas City

• Beginning

• Growth

• Achievements

Part 2: The Future - St. Louis

• Two Greatest Food Challenges

• Food Campus = Solution Provider

• Expanding Farmer Alliance

Good Natured Family Farms

Our story starts at the Kansas-Missouri Border

And will end up at the Missouri-Illinois Border in St. Louis

So, First Up is Kansas……..

GO! GO!

Beginning – Rainbow Organic Farms, 1997

Too Many Tomatoes!

What to do??

Put on Sales Hat, Then

Walk into a Major

Grocery Store And Act

Like ya’ Know What

you’re Doing……

First Step – Look Around for a Large Buyer

Selling Points:

• Good Taste

• Locally Grown

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Next Came Selling Beef to Hen House

Selling Points:

• No Hormones are ever fed or used

• No sub-therapeutic antibiotics

• All natural, vegetarian diet

• Humane methods of animal treatment

All Natural Beef Producers Cooperative Was Born

• Created a new sales outlet for local farmers to

mainstream retailers

• Allowed local farmers with more pricing flexibility

while reducing their risk

• Cooperative’s produce to Balls Food Stores & Hen

House Markets chain by Diana

This arrangement benefited everyone involved

and became the foundation of

Good Natured Family Farms.

Branded Marketing Program

Purpose:

• To differentiate the co-op’s beef from that of other

suppliers

• Assure customers that beef sold under GNFF brand

was indeed “all natural” and produced by local

farmers.

Next: Farmers Alliance Created

Benefits:

➢ An interconnected network of Local family farms selling a

variety of fresh, wholesome food

➢ Pursues common goals and meeting critical business needs

➢ Farms remain independent

➢ Economy of scale

➢ Sustainability

➢ GNFF GAP Training

Good Agricultural Practices – G.A.P.

❑ Helping local farms achieve GAP certification, -

GNFF can help them gain access to a huge market

previously unavailable to them.

❑ GNFF are pioneers in Group GAP and have a strong

relationship with USDA and with Primus Labs Food

Safety Division.

❑ Primus USDA GAP approved online training.

GNFF Farmer Alliance is first and foremost

about the Farmers

Keeping most of the food dollars on the farm.

Farmers

maintain

ownership of

Products

Central

Warehouse

(K.C.)

30 +

Stores

(K.C.)

GNFF Supports:

* Brand identity and coordination

* Quality standards, humane treatment

* Food safety, GAP

* Pricing, labeling, and other logistical needs

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Diversity of Farmer Alliance Members

▪ Cooperatives, Amish and Mennonite Communities

▪ Individual family farms

▪ Family farms who pooled resources to form corporations

LLCs, and non-profits

▪ 3rd and 4th generation family farms

▪ Young and/or beginning farmers

▪ All reside local, within a 250-mile radius

The farms range in size from

truck gardens and 5 head of

beef to 1,000 acre orchards and

200 head cattle ranches.

GNFF Branded Products from 150 Local Farmers

Over 125 Branded Items:

Fruits and vegetables

All-natural meats

Farmhouse cheeses

Farm-fresh milk

Local honey

Free-range eggs

Tofu, jams and jellies

And more…

GNFF Retail PartnershipsBalls Food Stores have grown to be the largest

retail grocer in Kansas City.

Locally grown

food from small

family farms to

mainstream

supermarket

shelves.

30

Stores

In

Kansas

City

What Is Good Natured Family Farms?

Farmer Alliance• Network of 150 Local Farms under GNFF umbrella

G.A.P. Certified Instructors

Brand Name• 125 products in 30 stores and other outlets

Social EnterpriseSocial Enterprises are revenue-generating businesses

with a twist… Whether operated by a non-profit

organization or by a for-profit company, a social

enterprise has two goals: To achieve social, cultural,

community economic and/or environmental

outcomes and to earn revenue.

GNFF’s (Social Enterprise) Mission

“To bring high quality, local food and food products from

sustainable family farms to consumers, especially

vulnerable communities.”

Left: Good

Natured Market,

a faith-based

store in an

inner-city

community in

Kansas City,

supplied by

GNFF. Good Natured Market operates from the basement

of the World Harvest Ministries Church.

Food Helps Neighborhoods to Rebuild

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Healthy Food Choices – Incentive Programs

• Double-Bucks (EBT)

• Rebate-Back-To-Your-Church❑ Good Natured Family Farms Alliance had sales of 4.5 million dollars

in 2015.

❑ In addition to helping keep 150 family farms viable, GNFF helped

generate approximately 30 jobs in small scale rural community

processing plants.

❑ Successfully partnered with retail, corporations, schools, hospitals,

faith-based stores, pre-school programs, CSA’s, and a lot more…..

Outcome: GNFF made good food

accessible and affordable to a vulnerable

community and children at risk.

Meaningful Achievements in Kansas City

Part 2: Replicating K.C. Successes in St. LouisPROBLEM #1 – North St. Louis’ Inner-City Food Desert

Underserved population

in urban core needs

accessibility and

affordability to fresh,

local food.

Northside

Urban

Decay

Growth in St. Louis

GNFF Projected Direct and Indirect Customer Base:• Green Leaf Market (Several planned)

• 3,000 New Homes

• Critical Care Center

• 7,000 Employees - National Geospatial Intelligence Agency

• Schools, Corporations and other New Businesses

• Will attract more than 55,000 permanent jobs for Missouri

• Generate billions for St. Louis and Missouri's economy

• Help North St. Louis and the entire region grow and prosper

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Northside

Regeneration Plan:

The integration of

industry, community

and culture as a

model for revitalizing

Urban America.

Using food to rebuild

communities• Expansion to reach Wider Territory for greater sustainability

• Our goals are Mission Driven - Greater Good / Giving Back

• Helping the Underserved: Accessibility and Affordability

• Improve Sustainability for Local Farms

• Help Local Economies

2016 - Good Natured Food Campus

• 50,000 Sq. Ft Warehouse of Fresh and Shelf-Stable Food

• Value-Added Food Processing Facility

• Lease Available Space

• Nutrition/Food Educational Center

Combatting Food Hunger in the Inner-Core

Growth = More Producer Income PARTNERSHIPS - ESSENTIAL & INVALUABLE

St. Louis

Metro

Clergy

Coalition

Farmer Alliance

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Outcomes for People & Communities Outcomes For GNFF Local Farmers

GNFF Contact Info:

Diana Endicott, Director [email protected]

Bill Crooks, Business Development [email protected]

Tony Schwager, Farmer Alliance [email protected]

Shirl Luczak, Mkt and Comm. [email protected]

S. Jarman, Producer Relations [email protected]

1976 55th Street Bronson, KS 66716

phone: 913-608-GNFF

www.GoodNaturedFamilyFarms.com