Introduction Candidate A evidence Topic - marketing mix of Marks and Spencer PLC Candidate B evidence Topic – to assess the corporate social responsibility of Costa Coffee Higher Business Management Assignment 2019 Candidate evidence (annotated) SQA | www.understandingstandards.org.uk 1 of 15
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Introduction Candidate A evidence · Topic – to assess the corporate social responsibility of Costa Coffee Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Introduction
Candidate A evidence Topic - marketing mix of Marks and Spencer PLC
Candidate B evidence Topic – to assess the corporate social responsibility of Costa Coffee
Higher Business Management Assignment 2019 Candidate evidence (annotated)
SQA | www.understandingstandards.org.uk 1 of 15
Research
Candidate A evidence Topic – marketing mix of Marks and Spencer PLC
Higher Business Management Assignment 2019 Candidate evidence (annotated)
SQA | www.understandingstandards.org.uk 2 of 15
Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Candidate B evidence Topic – to assess the corporate social responsibility of Costa Coffee
Higher Business Management Assignment 2019 Candidate evidence (annotated)
SQA | www.understandingstandards.org.uk 4 of 15
Analysis and Interpretation
Candidate C evidence Topic – to evaluate the effectiveness of Sephora’s marketing mix
Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Candidate D evidence Topic – impact of external factors in Ted Baker PLC using PESTEC analysis
Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Conclusions and recommendations
Candidate C evidence Topic – to evaluate the effectiveness of Sephora’s marketing mix
Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Candidate D evidence Topic – impact of external factors in Ted Baker PLC using PESTEC analysis
Higher Business Management Assignment 2019 Candidate evidence (annotated)
SQA | www.understandingstandards.org.uk 13 of 15
Higher Business Management Assignment 2019 Candidate evidence (annotated)
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Higher Business Management Assignment 2019 Candidate evidence (annotated)