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INTRODUCTION
At the down of global civil society, the test for humanity is to achieve unity while
preserving cultural differences as well as the distinctiveness of nations and
peoples. Such unity can be reached only by recognizing human values, especially
human rights. However, these rights must be strictly determined and more than
mere obligations. Hence, the most important task for philosophy is to develop
foundations and principles for a world society and to formulate a global
consciousness and a humanistic worldview that adequately reflects the realties of
our epoch. Our action must increasingly be based on an acknowledgment of global
values.
ETHICS
Ethics is a branch of social science. It deals with moral principles and social
values. It helps us to classify, what is good and what is bad? It tells us to do good
things and avoid doing bad things.So, ethics separate, good and bad, right and
wrong, fair and unfair, moral and immoral and proper and improper human action.
In short, ethics means a code of conduct. It is like the 10 commandments of holy
Bible. It tells a person how to behave with another person.
So, the businessmen must give a regular supply of good quality goods and services
at reasonable prices to their consumers. They must avoid indulging in unfair trade
practices like adulteration, promoting misleading advertisements, cheating in
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weights and measures, black marketing, etc. They must give fair wages and
provide good working conditions to their workers. They must not exploit the
workers. They must encourage competition in the market. They must protect the
interest of small businessmen. They must avoid unfair competition. They must
avoid monopolies. They must pay all their taxes regularly to the government.
In short, business ethics means to conduct business with a human touch in order to
give welfare to the society.
Definition of Business Ethics
According to Andrew Crane,"Business ethics is the study of business situations, activities, and decisions where
issues of right and wrong are addressed."
According to Raymond C. Baumhart,"The ethics of business is the ethics of responsibility. The business man must
promise that he will not harm knowingly."
FEATURES OF BUSINESS ETHICS
The features of business ethics are:-
Code of conduct:Business ethics is a code of conduct. It tells what to do and what not
to do for the welfare of the society. All businessmen must follow this code
of conduct.
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Based on moral and social values:Business ethics is based on moral and social values. It contains moral
and social principles (rules) for doing business. This includes self-control,consumer protection and welfare, service to society, fair treatment to social
groups, not to exploit others, etc.
Gives protection to social groups:Business ethics give protection to different social groups such as
consumers, employees, small businessmen, government, shareholders,
creditors, etc.
Provides basic framework:Business ethics provide a basic framework for doing business. It
gives the social cultural, economic, legal and other limits of business.
Business must be conducted within these limits.
Voluntary:Business ethics must be voluntary. The businessmen must accept
business ethics on their own. Business ethics must be like self-discipline. It
must not be enforced by law.
Requires education and guidance:Businessmen must be given proper education and guidance before
introducing business ethics. The businessmen must be motivated to use
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business ethics. They must be informed about the advantages of using
business ethics. Trade Associations and Chambers of Commerce must also play
an active role in this matter.
Relative Term:Business ethics is a relative term. That is, it changes from one
business to another. It also changes from one country to another. What is
considered as good in one country may be taboo in another country.
New concept:Business ethics is a newer concept. It is strictly followed only in
developed countries. It is not followed properly in poor and developing
countries.
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VALUES
The word value is derived from French word velour which means worth, merit,
usefulness or importance of thing. Value concept is more relative than absolute. A
value is a belief on which a man acts by preference.
By values we mean the motive and the basis for choosing between alternative
courses of action when a critical decision needs to be taken. High values lead to
objective, fair altruistic decisions and actions, and ensure the welfare of all
concerned. Low values do exactly the opposite.
Values are a set of principles or standards of behavior that are regarded as
desirable, important and held in high esteem by society. They are based on the
moral norms of standards. Value is the importance or usefulness of something.
Since we give importance, we try to protect values. We value money and jewelry,
so keep it under lock. Values reflect personal attitudes and judgments, decisions
and choices, behavior and relationship, dreams and vision. They give rise to
beliefs, thoughts, feelings and actions.
A personal or cultural value is extremely absolute or relative ethical value, the
assumption of which can be the basis for ethical action. A value system is a set of
consistent values and measures. A principle value is a foundation upon which other
values and measures of integrity are based. Those values which are notphysiologically determined and normally considered objective, such as a desire to
avoid physical pain, seek pleasure, etc., are considered subjective, vary across
individuals and cultures and are in many ways aligned with belief and belief
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systems. Values have typically been studied in sociology, anthropology, social
psychology, moral philosophy, and business ethics.
Values represent basic convictions or enduring belief that a specific mode of
conduct or end-state of existence is personally or socially preferable to an
opposite or converse mode of conduct or end-state of existence.
Thus, values are a prescriptive belief which depicts what is good and what is
bad. A value shapes beliefs which determine behaviour and personality of an
individual.
Value shapes Beliefs Perception Attitudes
Behaviour, Personality, Interests
CHARACTERSTICS
Values are often vaguely defined by an individual. Values are often defined in terms of concepts. Values support individual needs. An individual tries to satisfy those needs
through actions consistent with a particular value.
Values are often acted upon to satisfy the individual's need for security,stability, control, and respect for his or her rights as a human being.
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Values change as needs and circumstances change. Values may be internalized through learning or adopted as a result of life
experiences.
SOURCE OF VALUES
Life Environment Self Society and culture Ideal Transcended dimension of human existence and experience
TYPES OF VALUES
Universal Values- Something is of universal value if it has the same valueor worth for all, or almost all, people. This claim could mean two
importantly different things. First, it could be that something has a universal
value when everybody findsit valuable. This was Isaiah Berlin's
understanding of the term. According to Berlin, "...universal values....are
values that a great many human beings in the vast majority of places and
situations, at almost all times, do in fact hold in common, whether
consciously and explicitly or as expressed in their behaviour..." Second,
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something could have universal value when all people have reason to believe
it has value. Amartya Sen interprets the term in this way, pointing out that
when Mahatma Gandhi argued that non-violence is a universal value, he was
arguing that all people have reason to value non-violence, not that all
people currently value non-violence. Many different things have been
claimed to be of universal value, for example- fertility
, pleasure, and democracy. The issue of whether anything is of universal
value, and, if so, what that thing or those things are, is relevant
to psychology, political science, and philosophy, among other fields.
Core Values- The core values of an organization are those values we holdwhich form the foundation on which we perform work and conduct
ourselves. We have an entire universe of values, but some of them are so
primary, so important to us that through out the changes in society,
government, politics, and technology they are STILL the core values we will
abide by. In an ever-changing world, core values are constant. Core values
are not descriptions of the work we do or the strategies we employ to
accomplish our mission. The values underlie our work, how interact with
each other, and which strategies we employ to fulfill our mission. The core
values are the basic elements of how we go about our work. They are the
practices we use (or should be using) every day in everything we do.
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Instrumental Values - Instrumental value is the value of objects,both physical objects andabstract objects, not as ends-in-themselves, but a
means of achieving something else. It is often contrasted with items
of intrinsic value.
Social Values- Social values are certain qualities and beliefs that are sharedwithin a specific culture or group of people. These traits can be religious,
economic, political, etc.
Intrinsic Values- Intrinsic value is an ethical and philosophic property. It isthe ethical or philosophic value that an object has "in itself" or "for its own
sake", as an intrinsic property. An object with intrinsic value may be
regarded as an end orend-in-itself
Cultural Values - Cultural values are things that have come from ourculture which are important to us and that we hold some value to. It may be
religious practices, rituals or anything else but it is a representation of our
culture and it means something to us.
Personal Values - Personal values are those standards that you set foryourself to live by. Since these values vary by individual, they are
"personal" and can include many things. Religion, morals, and ethics play a
part in personal values. All personal values are tools to make the individual
feel good about his conduct.
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NEED OF VALUES FOR COMPANIES
It makes leading and managing your team A LOT easier. Core Values are aset of clear rules. And when really alive in a company, you dont need a lot
of other rules. You see, so often we create rules for the few who break
them. But they, in turn, penalize the majority who dont break them. Which
doesnt really make sense. A clear set of core values eliminate the need for
a lot of these dumb rules. And when your team is living and breathing your
core values, they usually do the right thing and make the right choices,
making managing and leading easy.
It forces you to become better at hiring. Most companies focus on talentwhen they hire. And this is wrong. You cant build a great place to work if
you dont hire for skill AND culture fit. Byusing your core values through
your hiring process, you start to weed out the wrong people, and attract the
right people. Which is a pivotal tool (the most important tool?) in building a
great culture.
It gives you your brand identity. How can you differentiate yourself in themarketplace? We often leave this up to the branding folks. But if you arent
living your brand on the inside, how do you think you will live up to it on
the outside, when a customer buys your product or service? By building
your culture around your core values, and the aligning it with your brand,
now that is a powerful brand. That is a powerful identity. Why should you
be different to your customers then to your people? You shouldnt.
Authentic brands win in the end.Your culture is your brand. (And your
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brand is your culture). That is why, at Nurse Next Door, we focus so much
on our culture.
It makes your company perform better. I wrote a post Culture EatsProcess for Breakfast. I love this statement. You can have the best
processes in the world, but if you dont have a strong culture to work them,
it will only work so well. There is a reason why companies with the best
cultures continually outperform companies who dont. Their people work
better. They are more productive.
It provides a framework for decision making. When your core values arestrong, they should be your guide to decision making. After all, they are
your moral compass. They should tell you what to do. And what not to do.
And if you can clearly communicate WHAT they really mean, then they
become a powerful device in empowering your employees (especially your
front line employees) to make decisions. After all, that is what we all really
want, right?
It prevents your company from lurching from crisis to crisis. GeorgeNadaff, founder of Boston Chicken, and my first teacher at MIT, said
something that I have always remembered business equals problems,
problems equals business. No business, no problems, no problems, no
business. The fact is, running a business is all about problem solving.
Constantly. And there is always a crisis out there. And what we tend to do
when we run and build companies is lurch from crisis to crisis because we
dont have a clear path to follow, or an unwavering commitment to
something really big and important. Core Values keep you on your path
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(along with the other components of vision: purpose and the painted
picture). They force you to make tough decisions that in the long run, are
good for your company.
It is the one constant in your company that will never change. And that isgood for your people. Think about it. Everything will forever change in
your company. Everything is always in a state of flux. But sometimes it is
just nice to have things remain the same. It is comforting. Well that one
thing is your core values. Your people know that they will remain forever.
They wont change. There wont be a new flavour of the month that they
have to memorize. Or learn.
It helps to address the problem that companies face. In a recent VerneHarnish Insight, he write that communication is the problem companies
face. Communication is hard. And it becomes increasingly complex as you
add people. Core Values wont solve all of your communication issues, but
it sure will a crucial role in improving communication through your
company. Why? It provides a framework and a foundation for
communication; a framework that all of your people can understand.
Your core values are the foundation of your culture. Without them, you cantbuild a long lasting, sustainable culture. Just like in point, when you build
your culture around your core values, your culture wont rise and fall with
the times. Do you think you ever hear about those cool companies where
they can bring their toys and dogs to work, and get breakfast served to them
while at their desk in the tough times? No. Because these perks dont mean
nearly as much when the times are tough (either the company is running out
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of money or there is a recession either / or.The companies that you do
hear about? That win the best employer awards year after year, despite
facing the same tough conditions? Yup. The ones with a strong foundation
of values.
It lets people be themselves. It lets your company be itself. Why? Because itis crystal clear WHO you are and WHO you should be at work. It is crystal
clear what is acceptable. And crystal clear what is NOT acceptable. And
when you let people be themselves at work, they will perform better. And
be happier.
It elevates your uniqueness. When you really know yourself, you can letyourself shine through. And you arent afraid to show your uniqueness.
Think Zappos. Think Southwest Airlines. Two radically unique companies,
who let their uniqueness shine all the way through from their culture to
their brand. Why? Because they know exactly who they are. And their
people do too. So they magnify their uniqueness.
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GLOBAL CHANGE
Global change is a complex process; many interconnected factors can be regarded
as either causes or consequences. There is controversy about several aspects
particularly those that have economic and political implications. Anxiety and
concern are expressed in many mass media discussions of global change. Scientific
journals are more restrained; the evidence does not warrant the conclusion that the
effects of global change will be calamitous.
It is defined as the changes in the global environment (including alterations in
climate, land , oceans and other ecological systems ) that may alter the capacity of
earth to sustain life
GLOBAL CHANGE vs. HUMAN VALUES
Science and Technology v. Human values:
sci is the root word for science. It means splitting, breaking up, segmenting.
When this consciousness, underlying the scientific temper, is extended by
technology into the domain of our material existence, human consciousness begins
to suffer from increasing fragmentism.
We have to realize that fragmentation of the human consciousness, accelerated by
science and technology, is a prime cause of the widespread fall in the level of
human values reflected in our lives. It has destroyed the golden maxim for higher
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values: Simple living, high thinking. The opposite has been taking palace, lately
at a furious pace: Complex living, low thinking.
Standard of living, Consumerism, Economic Growth and Employment v. value
system: Add to this the content of new- model economic growth- consumer
durables for high life style, breweries, airlines, five star hotels, holyday resorts,
epigram spots, discotheques, fast food chains, video parlors etc are the most
prominent symbols of a modernized society. You feel that this model of economic
growth with its two wings of voracious consumerism and strident life style is not
only not generating much needed incremental employment that also causing an
erosion of both desirable values agents and values as means.
CAUSE OF NEED OF VALUES IN GLOBAL CHANGE
Unreasonable personal expectations. Widespread unhappiness due to comparisons with colleagues. Disillusionment with performance appraisal systems and promotion criteria. Division into camps and cliques hampering fruitful communication. Frequent fits of anger amongst top level officials or entrepreneurs. Regional prejudice Glorification of speed and excitement as against serenity and harmony. Limitless addiction to lower order material needs.
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VALUES NEEDED IN THIS GLOBAL CHANGE:
Values are the good habits that are contagious. They are passed down
through generations. Values bind us together and set us apart. Today, our society
is seeing a terrible amount of lack of value. People are discriminating and being
discriminated against. Nature is being destroyed, while destruction is being
planned. What can I say, we seem to be leaving behind a legacy of hatred and
destruction for our future generations. What does our society need? It needs a
value check and mindset change. People are forgetting the values of extremeimportance which we need to focus on.
EMPATHYThe most important value in our life revolves around empathy. How can one
concentrate on co-existing on the same planet, without a speck of empathy.
We need to be able to accept others for what they are, not what they can do
for us. We need to stop concentrating on how we can reduce competition
and focus on how we can grow together. While we all have to look out for
ourselves at the end of the day, we need to remember this quote, "The day
we stop fighting for each other, we stop being humans!"
MUTUALRESPECTIt is clear, we all have our strengths as well as weaknesses. Mutual respect
means having respect in our minds for everyone. Even if you are up against
a person, wherein it is your honor against theirs, it is important to have
mutual respect. It is this respect that makes us human. Without this respect,
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we become like animals. This respect can help us keep the balance between
welfare state and social Darwinism in society. We need to respect our
friends for their friendship and our enemies for their ability to becompetitive and their conviction. Mutual respect in one of the crucial values
in a relationship.
LOVEThis may seem surreal, but honestly, love conquers all. With love in our
hearts, we feel no need to harm another. We will raise ourselves, rather than
pull another down. We will focus on the similarities of opinions rather than
the difference of color, religion or sexual orientation. We will punish, but
not kill. We will request, but not steal. With love, we will be people and not
monsters! Yes, if we want our society to be good to us, we need to be good
to it, as well. After all, you give love to get love, right?
LOYALTYPeople often forget the meaning and importance of loyalty. Loyalty is an
emotion that binds us to a person, thing or sentiment. This emotions restricts
us from ever betraying that person or thing. As such, what our society
clearly needs today, is loyalty. We need to be loyal to each other, to shudder
at the thought of speaking, or thinking negative about each other. We need
this loyalty to gather the strength to stand up against something that will
harm our society and to stand up for the oppressed. It is this loyalty, that will
bring down the global walls and make this world one big home again!
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HONESTYWe all claim to follow the above values in society, right? In our own way,
we think we are perfect. Honesty in society is to accept yourself for what
you are, and let everyone know that as well. This honesty will help you
make yourself better, simply because you had the ability to admit your flaws
and work towards improving yourself. It is this honesty, that will make
others help you out, not because you need it. But, because they have flaws
too, which you can help out with. This honesty will help us follow the other
values in society and, truly, "heal the world"!
While there are other values like education, empowerment of the weak and
no discrimination, etc., the above are, in my opinion, the most important
values to abide by, even for children. An early start will make your little one,
a better global citizen.
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CASE STUDY
Apple Inc.
Apple Inc., formerly Apple Computer, Inc., is an American multinational
corporation headquartered in Cupertino, Californiathat designs, develops, and
sells consumer electronics, computer software, and personal computers. Its
best-known hardware products are the Mac line of computers, the iPod, the
iPhone, and the iPad. Its software includes the OS X and iOS operatingsystems, the iTunes media browser, the Safari web browser, and the iLife and
iWork creativity and production suites. The company was founded on April 1,
1976, by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated on
January 3, 1977. The word "Computer" was removed from its name on January
9, 2007, reflecting its shifted focus towards consumer electronics after the
introduction of the iPhone.
Apple has been one of the world's largest technology companies by revenue. It
is the world's third-largest mobile phone maker after Samsung and Nokia.
Fortune magazine named Apple the most admired company in the United States
in 2008, and in the world from 2008 to 2012. However, the company has
received criticism for its contractors' labor practices, and for Apple's own
environmental and business practices.
As of November 2012, Apple has 394 retail stores in fourteen countries as well
as the online Apple Store and iTunes Store. It is the largest publicly traded
corporation in the world by market capitalization, with an estimated value of
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US$626 billion as of September 2012.The Apple market cap is larger than that
of Google and Microsoft combined. As of September 29, 2012, the company
had 72,800 permanent full-time employees and 3,300 temporary full-time
employees worldwide. Its worldwide annual revenue in 2010 totaled $65
billion, growing to $156 billion in 2012.
Apple Inc. Values
Apple Values are the qualities, customs, standards, and principles that the
company believes will help it and its employees succeed. They are the
basis for what we do and how we do it. Taken together, they identify
Apple as a unique company.
These are the values that govern our business conduct:
Empathy for Customers/Users:We offer superior products that fill real needs and
provide lasting value. We deal fairly with competitors and meet
customers and vendors more than halfway. We are genuinely
interested in solving customer problems, and we will not compromise
our ethics or integrity in the name of profit.
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Aggressiveness/Achievement:We set aggressive goals and drive outselves hard to achieve
them. We recognize that this is a unique time, when our products will
change the way people work and live. It is an adventure, and we are in
it together.
Positi ve Social Contri bution:We build products that extend human capability, freeing people
from drudgery and helping them achieve more than they could alone.
But beyond that, we expect to make this world a better place to live.
As a corporate citizen, we wish to be an economic, intellectual, and
social asset in communities where we operate.
Innovation/Vision:We built our company on innovation, providing products that
were new and needed. We accept the risks inherent in following our
vision, and work to develop leadership products that command the
profit margins we strive for.
I ndividual Perf ormance:We expect individual commitment and performance above the
standard for our industry. Only thus will we make the profits that
permit us to seek our other corporate objectives. Each employee can
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and must make a difference. In the final analysis, individuals
determine the character and strength of Apple.
Team Spir it:Teamwork is essential to Apple's success, for the job is too big
to be done by one person. Individuals are encouraged to interact with
all levels of management, sharing ideas and suggestions to improve
Apple's effectiveness and quality of life. It takes all of us to win. We
support each other and share the vistories and rewards together. Weare enthusiastic about what we do.
Quality/Excellence:We care about what we do. We build into Apple products a
level of quality, performance, and value that will earn the respect and
loyalty of our customers. At Apple, quality management is critical to
our continued success.
I ndividual Reward:We recognize each person's contribution to Apple's sucess, and
we share the financial rewards that flow from high performance. We
recognize also that rewards must be psychological as well as financial,
and we strive for an atmosphere where each individual can share the
adventure and excitement of working at Apple.
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Good Management:The attitudes and behaviors of managers toward their people are
of primary importance. Employees should be able to trust the motives
and integrity of their supervisors. It is the responsibility of
management to create a productive environment where Apple Values
flourish.
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CONCLUSION
Organizations optimize their productivity when employees view their work asmuch more than the mere trading of skills for money. To achieve this heightened
commitment, organizations should integrate their values, translate them into an
ethic, and align that ethic with their strategies. When an organization achieves this,
its employees see their work as vehicles with which to fulfill their own higher
spiritual quests to make rare and needed contributions. The money they earn
reflects the value of their contribution and provides them with both economic
security and emotional self-esteem. This leads employees to invest their intellects
and their passion in the work they do, driving their organizations' thinking to the
very edge of competitiveness, and their performance beyond that.