Introduction

PRESENTATION PRESENTATION

ONON

STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENT

DR T.NARASIMHA RAODR T.NARASIMHA RAO

MANAGEMENT ASPECTS OF GROWTH AND SURVIVAL

• UNCERTAINITY

• TRANSPARENCY

• ACCOUNTABILITY

CHARACTERIZED BY

• RESTRUCTURING

• THREAT OF COMPETITION

•

c

PERCEIVED LEGITIMATE INTERESTS

Dr T. Narasimha Rao

END OF THE NATION STATE AND NATIONAL INTEREST IS A DECLINING INDUSTRY

GLOBAL PHENOMENON

GLOBAL PARADOX

BIGGER IS THE NETWORK, MORE POWERFUL ARE ITS SMALLEST PLAYERS AND LARGER IS THE CHAOS

Dr T. Narasimha Rao c

EVOLUTION OF ECONOMIES

REVOLUTION RESOURCE

UPTO 1914 INDUSTRIAL MASS PRODUCTION

1918 – 1974 FINANCIAL CAPITAL

1975 – 2025 INFORMATION INTELLIGENCE

2025 ~ TRADING DISTRIBTION

‘21ST CENTURY ECONOMIES WILL BE DOMINATED BY SURVIVAL, POSITIONING FOR RESOURCES AND LEVERAGING NEW TECHNOLOGIES ’

Dr T. Narasimha Rao c

INTERNATIONAL BUSINESS ! HOW ?

DIMENSIONS OF A GLOBALIZING ECONOMY

• COMPREHENDING LONG TERM NATIONAL INTERESTS

• BUILDING SYSTEMIC TRUST AND CONFIDENCE

• CREATING BELIEF IN FUTURE

• REDEFINING DOMESTIC ECONOMIC PERSPECTIVES

• INTEGRATED ABILITY TO NETWORK TECHNOLOGIES

• SYSTEMATIC ENLARGEMENT OF USER BASE

• LEVERAGING WEAKNESSES AND CAPITALIZING ON STRENGTHS

Dr T. Narasimha Rao c

FRAME WORK OF GLOBAL BUSINESS… 1

INT’L RELATIONS

INT’LBUSINESS

FOREIGNPOLICIES

GEOPOLITICAL POSITION

STRATEGICINTERESTS

INT’L FINANCE

DOMESTIC FINANCE

DOMESTIC BUSINESS

Dr T. Narasimha Rao c

INTERNATIONAL BUSINESS… 2

INT’LMANAGE

MENT GLOBAL MKTG

INT’LFINANCE

INT’L MKTG

NATION STATESINTERNATIONAL

RELATIONS

TECHNOLOGYRISK

INT’LTRADE

PRESSURED TO MEET REQUIREMENTS OF GLOBAL ACCEPTANCE

HOLISTICFOCUSSED

STAY IN POWER THROUGH STATUTE

MEETING CHANGINGNEEDS OF PEOPLE

STRATEGIC

POLICY PERSPECTIVES OF NATIONS

Dr T. Narasimha Rao c

ON GLOBALIZATION …...

WAVE OF GLOBALIZATION

LATENT TECHNOLOGIES

INFORMATION SHARING

GLOBALINTEGRATION

STRATEGICLIBERALIZATION

Dr T. Narasimha Rao c

PROCESS OF GLOBALIZATION OF

• TECHNOLOGIES

• MARKETS

• PRODUCTION

• INVESTMENTS

• ETHICS & VALUES

• CULTURES

• SOCIAL STRUCTURES

Dr T. Narasimha Rao c

ENVIRONMENTAL DIMENSION

POLITICAL LEGAL

TECHNOLOGICALSOCIALCULTURAL

ECONOMIC

TIME

TIME

ENV

Dr T. Narasimha Rao c

DYNAMIC STRATEGIC PROCESS

CHANGING INT ENV

BUYERS

SUPPLIERS

CHANGING E

XPECTA

TIONS

CHANGING E

XT EN

V P-E

-S-T

Dr T. Narasimha Rao c

USER’S OUTLOOK

@ LIFE AND BEYOND

@ GOVERNMENT – IS THERE? NOT THERE!

@ TERM – LONG Vs SHORT

@ SPECULATING FOR SUCCESS

@ LEVERAGING FUTURE

@ RISK PROFILE–HIGH Vs LOW

@ MEDIA INFLUENCE TOWARDS IRRATIONALITY- RATIONALITY

Dr T. Narasimha Rao c

STATE OF THE WORLD

• TECHNO - ECONOMIC AND

GEO STRATEGIC LEVERAGES

• CYBER EMPIRES

• TRADING KINGDOMS

• ECONOMIC STATES

• POLITICAL PREFECTURES

• QUID PRO QUO COOPERATIVE STRUCTURES

INDIA ~ WHERE ARE WE ?

# FREE BUT NOT INDEPENDENT

# LATE ENTRANT TO GLOBALIZATION

# ASCENDING STRATEGIC MIGHT # LACK OF FRIENDS

# NO QUID PRO QUO STRUCTURES

# FROM RESTRICTION TO REGULATION

# BOUND BY ASIAN PSYCHE

# NEGATIVE DIASPORA Dr T. Narasimha Rao c

BUSINESS AS A FRAME WORK

R&D PROD RESOURCE MFG DIST MKTG SERVICE

MEGAMKTG

FINANCIAL CLOUT

FLEXIBLEGOVT

STRMIGHT

POLITICS OF SOVEREIGNITY

DIPLOMATIC & MILITARY STRONG CURRENCY

AND SERVICES

POLITICAL & DIPLOMATIC INFRASTRUCTURE

NATIONAL INTERESTS

NATIONAL INTERESTS ADDITION

VALUE

DEVPT

Dr T. Narasimha Rao c

CHAIN OF GOODS & SERVICES

Staple Goods Semi Consumer Durables Semi Industrial Goods Intermediate Tech Goods

Dr T. Narasimha Rao c

INDUSTRIAL GOODS

COSUMER GOODS

HITECH CAPITAL GOODS

CONSUMER DURABLES

RETAILING

TIME

PRODUCT LIFE CYCLEStages – Strategic Focus

PRODUCT LEADERSHIP

OPERATIONAL EXCELLENCE

CUSTOMER INTIMACY

IntroductionGrowth

Maturity DeclineSA

LE

S

Dr T. Narasimha Rao c

* TIME COMPRESSION

* SHORTENED PRODUCT LIFE CYCLE

* SHORTENED DEVELOPMENT TIMES

* DECREASING PAYBACK PERIOD

* REDUCED GAP OF ON-OFF LINE

Dr T. Narasimha Rao c

PROCESS OF CHANGING PROFILES

DRIVERS OF CHANGE

* VIRTUAL MARKETS

* AGE OF CHOICE

* SPEED OF MARKET

* MYRIAD OF TECHNOLOGY * INFORMATION AS A GLOBAL COMMODITY

Dr T. Narasimha Rao c

OUT LOOK OF AND FOR SERVICES

JOB ORIENTEDNON NEGOTIABLE

SERVICE CORE VALUE

SERVICE

INTERACTIVE

RESTRICTIVE REGULATORY

Dr T. Narasimha Rao c

PRINCIPAL CONSTITUENTS THAT HAVE TO BE FACED IN PRACTICE

1. GOVERNMENT2. OTHER REGULATORY AGENCIES3. USERS 4. INTERMEDIARIES

STRATEGIC - NON ACCOUNTABLE :

1. MEDIA2. NGOs 3. PEOPLES BODIES4. INTERNATIONAL AGENCIES

FUNCTIONAL-ACCOUNTABLE :

Dr T. Narasimha Rao c