Introducing the NON Employee Referral Program

THE NON-EMPLOYEE REFERRAL PROGRAMA Zao.com Webinar

About the HostsZiv is the founder and CEO of Zao. Ziv is an expert when it comes to employee referral programs and social recruiting, having worked with many

companies to launch and maintain their employee referral programs. He passionately believes trusted referrals are the best way to hire well, fast!

Thanks for joining us! The webinar will begin in a few minutes Hilary is in charge of Customer Success at Zao. She has worked with many companies ensuring the success of their referral programs!

Tweet = During the webinar, please use #ZAOdotcom for live discussion

For direct questions, please use the chat box anytime. We will answer your questions at the end of the webinar

We will be sending the webinar recording and slides to all attendees and registrants within the next few days

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During the Webinar

The Non-Employee Referral Program

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In this webinar, we’ll explore

Who are these “trusted non-employees”?

Why do you want to include them in your referral program?

14 Best practices and tips for engaging both employees and non-employees!

The Non-Employee Referral Program

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You have the chance to win...

An Amazon gift card!

Stay tuned...

The Non-Employee Referral Program

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REFERRALSYOU MAY ALREADY KNOW THAT..

Referrals are #1 in

employee retention

rate after one year at

46% vs. 22% for job

boards

Employee referrals are the

#1 source of hire

Referrals are the #1 ROI

Referrals produce the highest quality candidates

- they are 5 times more likely to be hired

Referrals are the highest quality hire

You can’t beat them!

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NON-EMPLOYEE REFERRALS

• Dr. John Sullivan recommends expanding referral program eligibility to non-employees

• CareerXroads found that 43% of companies hired a non-employee referral

• CareerXroads also found that another 43% of companies had successful hires from vendors, and 36% had successful hires from Alumni referrals

• 69% more referral hires were reported when non-employees were involved and rewards were offered (Zao)

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Bruno would be great for that job

Source: http://www.slideshare.net/gerrycrispin/2012-referralscareer-xroads-minisurvey

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Referrals are #1, but should we include non-employees?

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The Non-Employee Referral Program

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WHO ARE THESE NON-EMPLOYEES?

• Former employees

• Vendors and Business partners

• Consultants and contractors

• Advisors

• Trusted business contacts

• Your employees trusted network

They look familiar...

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WHY INCLUDING TRUSTED NON-EMPLOYEES MAKES SENSE

• They are people you know

• They know people in your industry

• They know if people are ready to move

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SURVEY QUESTION #1:

HAVE YOU EVER HIRED SOMEONE REFERRED TO YOU BY A NON-EMPLOYEE?

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MISSED OPPORTUNITIES

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Is this the response you’re getting when you ask employees for referrals?!

low employee engagement

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NON EMPLOYEES:HOW DO WE GET THEIR ATTENTION?

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NON-EMPLOYEE REFERRAL PROGRAMS

The down low!

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• Offering a referral reward to non-employees increases engagement 10-50X

• Unlike employees, non-employees don’t have the same intrinsic motivators for referrals

• Referral rewards are an extremely important motivator in this case

TIP #1EXTEND REWARDS TO NON EMPLOYEES

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• Cash is the preferred reward

• What is the right amount?

• We’ve seen $1,000 to $2,000 work well

• Offer a cash reward for a successful hire

• Set a specific cash reward for each position

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TIP #2OFFER CASH REWARDS

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SURVEY QUESTION #2:

DOES YOUR REFERRAL REWARD PROGRAM INCLUDE NON-EMPLOYEES?

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• Change the question you ask your employees to: “Who do you know that might know someone for this job”?

• It’s a question more people can answer!

• This let’s you keep going with referrals even if you've maxed out the number of candidates your employees know directly.

TIP #3LEVERAGE EMPLOYEES’ NETWORKS: CHANGE THE QUESTION ?

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What the $#@!happened to that guy I referred last week?!?

TIP #4GIVE FEEDBACK

• Avoid the “black hole” of referrals

• Different stages of feedback

✓ Qualified

✓ Interviewed

✓ Hired

• Important for employees & non-employees!

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• Just because this outside referrer is not a member of your team, doesn’t mean they don’t want to see how they’re doing!

• Offer points for achievements in your referral program

TIP #5MAKE IT FUN

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• Career sites help non-employees view all open jobs at your company, so sharing one job is like sharing all of them

• According to CareerXRoads 2013 source of hire survey, Career Sites were the number one influencer on referrals

• And you don’t need the help of your IT department to build one!

TIP #6LEVERAGE A BRANDED CAREER SITE

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• Mobile recruiting is on the rise!

• 19% of job seekers use mobile devices but.. 57% would like to use mobile devices to search for jobs!

• Offer them a platform that allows mobile recruiting

• This goes for your employees as well! Make sure they can refer on the go

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Our world today

TIP #7MAKE SURE YOU’RE MOBILE

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• Your employees and their friends are connected to hundreds of people

• They don’t have time to scan all your open jobs and match people manually

• Take the hard work out of referrals

• Referrals without smart matching are like blind dating - not something you want to do without filtering...

TIP #8MAKE IT EASY WITH SMART MATCHING

ENGAGING YOUR REFERRERS

How to increase long-term participation

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TIP #9RECOGNIZE EFFORT

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• You email people you trust every day, and those people know people. Why not remind them you’re offering referral rewards?

• Add a link to your email signature

• Be creative! Add graphics!

• Make a signature for your employees too

TIP #10USE YOUR EMAIL SIGNATURE (OFFER IT TO YOUR EMPLOYEES, TOO!)

$2,000 REWARDRefer-a-friend & get rewards!

If you refer someone who’s hired

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• Since companies typically hire 10-15% of their workforce over a year, even if most of your hires are referrals, more than 90% of your employees will be left out!

• Allow points to be redeemable for prizes

• For example: Offer 100 points or a small reward for referring a qualified candidate

TIP #11ALLOW MORE WINNERS

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• Create different competitions to fuel engagement and buzz around your referral program.

• Competitions can be between departments or between office locations!

• Example: offer movie tickets or even a day off to the team that refers the most applicants!

• You can also offer fixed rewards to the top 5 people on the leaderboard

TIP #12CREATE FRIENDLY COMPETITION

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• Consider a month or quarter, where instead of rewarding employees, the entire company works towards social goals

• For example, donate toys for tots or a meal for those in need for every qualified applicant

• Let your employees choose the social goals they want to work towards

TIP #13GIVE BACK

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• Don’t forget you need to pay your taxes, and referrers need to pay theirs

• If you handle it yourself, speak with your accounting firm

• Remember there are different laws in different countries

• If you work with us, we’ll take care of payments to non employees for you (Audited by E&Y)

TIP #14TAX PAYMENTS

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GAME TIME!

TYPE YOUR ANSWER IN THE CHAT

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QUESTIONS

Send us your questions in the Q & A box ??

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THANKS FOR ATTENDING

We will be sending the recording and slides within the next couple days!

Reach out any time at [email protected]