Introducing the National Golf Association Media Network

Reach more than 1-million member households--couples who are well-educated, highly affluent, savvy travelers and passionate about golf--with our publications, websites, events, e-newsletters, e-blasts and handicap e-revisions.

Submitted by: Kevin J. Kinney • National Advertising • Atlanta • Cell: 770.331.1960 • email: [email protected]

Introducing the

NATIONAL GOLF ASSOCIATION MEDIA NETWORK An Alliance of State, Regional and Provincial Golf Associations

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Who We Are

An alliance of State, Regional and Provincial Golf Associations serving these major markets:

USA-EAST

USA-WEST

CANADA

Metro New York-NJ-CT, Chicago, Philadelphia, Boston, Atlanta, Detroit, Raleigh, Milwaukee, Minneapolis, Miami-Ft Lauderdale, Tampa-St Pete

Los Angeles, San Francisco, San Diego, Palm Springs, Boise, Dallas, Houston, Denver, Phoenix, Las Vegas, Portland, and Seattle

Calgary, Montreal, Toronto, Vancouver and Winnipeg

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Southern California

Arizona Northern California

Chicago, Northern Illinois

Georgia Florida Michigan

Massachusetts

Texas Carolinas

New York, New Jersey

& Connecticut

Minnesota

Canada

Wisconsin

Colorado

Washington, Oregon & Idaho

Nevada

Who We Are Operated by amateur golfers, for the benefit and promotion of golf, each State Golf Association provides a USGA Handicap Index® to members and each conducts 40 to 50 amateur tournaments annually. They also measure and rate each member course. The Media Network includes the Associations in US States and Canadian Provinces that offer magazine, web site, e-newsletter, e-mail, Handicap Index e-revisions, tournament sponsorship, television, corporate entertainment and hospitality opportunities.

Ontario

Philadelphia. Pennsylvania

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Who We Reach

More Than 1,000,000 Upscale Residential Households

Avid Golfers • 62% are private, semi private or resort club members • Played an average of 69 rounds last year; • 83% played more than 50 rounds

Affluent, Educated Married Couples • 84.5% are married • Median age ranges from 46 to 57* • Household incomes range from $127,000 to $410,000* • Net worth ranges from $1.43 million to $5.9 million* • 79% are college graduates; 34% earned graduate degrees • 30% are business owners

Homeowners • 96% own a primary residence • 33% own a secondary residence • 27% Plan to purchase second/vacation residence

*Depending on market

Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation

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W ho We Reach

More Than 1,000,000 Upscale Residential Households Savvy Travelers • Golfers spend $125 billion annually on all travel-related expenses, comprising one-quarter of all US travel expenditures • 44% stayed 7+ nights in a hotel for a golf specific vacation within the past year • 84% plan to travel on vacation at least once in the next year • Of those travelers, 80% plan to play golf while on vacation • 40% plan their vacations around golf courses or resorts

Upscale Product Consumers • 98% dine out twice a month; 70% dine out once a week • 79% consume wine, beer or spirits • 58% use a professional financial advisor • 90% invest in stocks or mutual funds

Influenced by Golf Association Media • 40% purchased a product advertised in Golf Association media • 42% played a golf course after seeing it in Golf Association media

Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation

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Who We Reach

Avid, Experienced Golfers Spend More!

• Over $26-billion was spent on golf fees, equipment and soft goods last year (2012)

• 71% of consumer golf spending is by avid golfers.

• Avid golfers (25+ rounds) represent 26% of total golfers (24.7 mm) in the USA

• Three –fourths (76%) of rounds played are by avid golfers

• Golfers who have played for 20 years or more are responsible for the largest portion of total spending (49 percent)

• Avid golfers belong to a golf club and carry a Handicap Index Card issued by their Golf Assn.

National Golf Foundation, 2012

Carl Spackler

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How You Can Touch Our Members

In Print • Our publications are delivered directly to 1,091,536 member households • Display advertising, advertorial and cover feature article opportunities

On the Web • Association web sites have over 60-million annual page views in the USA • 195-million annual page views of Association web sites in Canada

Via e-mail • Database of more than 600,000 • e-newsletters and e-revisions have high open rates (85% for handicap revision email and 35% for others)

Event Sponsorship and Promotions • Amateur championship event sponsorships • Special member-only exclusive offers

Flexible and Convenient • Choose the entire Network or select top feeder States • One- call, one-order, one-invoice convenience

Cost • All Media Network packages are custom built to fit Clients’ needs and budgets. Request a proposal today!

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Examples Pebble Beach Resorts Media Campaign • Target Markets: New York, Los Angeles, Chicago, Phoenix, Minneapolis,

Portland, San Francisco and Seattle • Tactics: Print ads, cover and feature article, advertorials, web site banner

ads, dedicated e-blasts, e-revision email ads.

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Contact

All National Golf Association Media Network integrated programs are custom built to fit the needs and budgets of our Partners – in print, web sites, via email and event sponsorship.

To create a customized package directly reaching this high-end Membership at an affordable

price please contact us.

NATIONAL GOLF ASSOCIATION MEDIA NETWORK

Kevin Kinney Director of National Advertising National Golf Assn Media Network / Business Marketing Group, LLC Atlanta, GA Cell: 770.331.1960 [email protected]

Brian Foster Director of Marketing & Communications Arizona Golf Association / Business Marketing Group, LLC Phoenix, AZ Phone: 602.909.7799 [email protected]

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