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From: American Health Value Presented By: Adam Berry Learn how the new & expanded Idaho MSA Program will help you increase your reach, reduce attrition and generate new revenue...all while helping your clients in the process!
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Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Jul 14, 2015

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Page 1: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

From: American Health ValuePresented By: Adam Berry

Learn how the new & expanded Idaho MSA Program will help you increase your reach, reduce attrition

and generate new revenue...all while helping your clients in the process!

Page 2: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

AHV Company Background

National HSA Administrator

Founded in 1996

Privately Held

Located in Boise, ID

HSA Clients in 49 States

Historically, Focused Solely on HSAs◦ No COBRA, FSA, HRA, Insurance or Banking

PPACA Prompted Investigations

Page 3: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Idaho MSA Background:

Around Since Mid 1990’s◦ They Have Longevity…

Idaho 1 of Only 3 States◦ Setting National Precedent…

◦ Incredibly Flexible, For Everyone…

Yet, MSAs Almost Non-Existent◦ Sitting around collecting dust

◦ Nobody knows about them

◦ Why is that?

House Bill 595◦ Made them relevant again

◦ Now a viable option to help people, if done properly

Page 4: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Introducing the New “Idaho MSA”

“Idaho MSA” is a Collaboration◦ Local Administrator, Local Bank

◦ American Health Value & IIB

Built on Each Company’s Strengths◦ AHVs Strengths:

Benefit administration, customer service, education& consulting

◦ IIB’s Strengths:

Statewide branches, local familiarity, banking services

Main Purpose to Help Idahoans◦ Provide quality guidance, assistance, compliance & banking

Help people both understand & maximize their MSA!

Page 5: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

What is an Idaho MSA?

Special Savings Account with Tax Benefits◦ Set Money Aside Tax-Free for Healthcare

◦ Reduces Taxable Income Dollar for Dollar

Triple Tax Advantage◦ Tax-Free Going In (reduces taxable income)

◦ Earns Tax Free Interest While it Sits

◦ Spent Tax-Free Going Out

Money Rolls Over Towards Retirement◦ No Use it or Lose it

◦ Pull it Out at 59.5 as Retirement Income

◦ Or Continue Paying Qualified Expenses

That may look familiar…

This is where it gets interesting!

Page 6: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Who Can Have An MSA?

Almost Anybody!

No Insurance Requirements!◦ HDHP, PPO, Medicare, Uninsured

No Employment Requirements!◦ FT, PT, Medicare, Seasonal

◦ Even the Unemployed

No Age Restrictions!◦ Even Medicare Enrollees Qualify

Veterans, too!◦ No exclusions for VA Benefits or Tricare

Truly Designed to Help Everyone!

Page 7: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

How Much Can You Put In?

Quite A Bit!

Single Filing Status:◦ Up to $10,000

Joint Filing Status:◦ Up to $20,000

House Bill 595◦ March 28th, 2014◦ Increased limits from $2k & $4k

Funding Based on Calendar Year◦ Fund a little, or a lot – Up to you

Unspent Funds Roll Over Each Year, Building A Nest Egg◦ Use like an IRA & pull money out for retirement (age 59.5)◦ Or leave in & spend on inevitable medical expenses

Page 8: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

What Can You Spend it On?

“Qualified Medical Expenses”◦ Doctor’s Visits, Co-Pays & Prescriptions

◦ Hospital Bills, Dental & Vision

◦ Band-Aids, Chiropractor

◦ Even Insurance Premiums!

Yes, You Can Pay Premiums!◦ Health Insurance Premiums

◦ Medicare Premiums

◦ LTC Premiums, too!

Debit Card & Checks◦ No Claim Submission, Keep Receipts

◦ Pay at Point of Service, or Reimburse

If You’re Paying Your Own Premiums…Why Wouldn’t You Open One??

Page 9: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

To Sum It All Up…

Savings Account for Healthcare

Reduces State Taxable Income

No Insurance or Age Restrictions

Deposit $10,000 or $20,000

Pay for common healthcare costs

Insurance Premiums, too!

Spender or Saver – Works for both.

For many Idahoans, this really is a no-brainer!

Page 10: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

What About Employer Groups?

The Idaho MSA is an Excellent Benefit Option!

Flexible & Fits All Employer Shapes/Sizes

Employer Finally Controls the Cost

Works with Existing Structures, Or Replaces Them

Easy to Understand, Effortless to Implement & Inexpensive to Maintain!

Page 11: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

One Size Finally Fits All

Works for All Employee Demographics◦ Full & Part-Time

◦ Veterans

◦ Medicare Enrollees

◦ Even the Seasonal, or Uninsured!

Works for All Shapes/Sizes◦ Large or Small Groups (± 50)

◦ Follow PPACA, Then Add the MSA

Not a Federal Program, so◦ No ERISA Requirements

◦ No Tax Reporting

◦ No Claims Administration

◦ No Comparable Contributions

Flexible to Fit Any Employer Budget!

Page 12: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Employer Controls the Cost

They Can Simply Fund What’s Comfortable:

Just Offer On a Voluntary Basis◦ Elective, Employer Pays Nothing

Sponsor Accounts, No Contributions◦ Employer Covers Annual Fee, Nothing More

Sponsor Accounts with Contributions◦ Employer Covers Annual Fee

◦ Funds the MSAs However They See Fit

Full or Partial Funding

Remember, No Comparability Rules

Can Start & Stop As They See Fit

Page 13: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Use as Add-On, or Replacement

Works with Any Existing Benefit Plan◦ HSA, FSA, You Name It

◦ Fits On Over the Top

◦ Just Subtract the HSA/FSA

◦ Nice Additional Benefit

Pay Premiums, or Costs Over FSA Cap

Save/Invest HSA, Don’t Spend It

Replace Existing Benefit Plan◦ Send employees to exchange

◦ Fund MSAs at Any Level

◦ Help w/ premiums, providing a benefit

◦ No longer hassling with insurance

◦ Employer now controls cost & can budget

◦ No longer waiting for premium hikes

Page 14: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Upgrade for Everyone Involved

No Matter What, Everyone Wins

Employees Get:◦ An MSA!◦ Plus Upgraded Benefits◦ Either Additional or Replacement

Employers Get◦ Happy Employees◦ Some Control Over Costs

Agents Get◦ Happy Clients!◦ Continued Business◦ New Referrals

Flexible, Simple & Inexpensive Benefit Solution!

Page 15: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

What Does That Mean to You?

Use the Idaho MSA’s Flexibility to Grow Your Business

Increase Your Reach & Gain New Business

Generate More Revenue (Through Multiple Avenues)

Be Your Client’s Hero - Reduce Attrition, Gain Referrals, Help People!

Page 16: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Increase Your ReachUse the MSA’s Flexibility to Reach More People

Something for Everyone You Touch

◦ Cross-Sell your entire book of current business Pick the Low Hanging Fruit

◦ All previous leads you couldn’t service◦ New reason to re-approach lost business◦ Host Public Seminars/Webinars◦ Never an unqualified lead

Foot in the Door to Employers

◦ Works for all employees FT, PT, Seasonal, Medicare

◦ Easily add to any existing benefit structure

Referrals from Happy Clients

◦ Happy clients send referrals, and they stay put!

Page 17: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Reduce Client Attrition

Happy Clients Are the Key to Long-Term Success!

Staying Current or Ahead of the Curve◦ What You’re Paid to Do◦ Offering Tangible Value◦ This Leads to Very Happy Clients

Happy Clients Stay Put◦ Easy Maintenance on Low Hanging Fruit◦ Residual Income

Happy Clients Send Referrals◦ New Business & Growth

Happy Clients Have Strong Dependency◦ Strengthen Those Relationships

If you’re not offering this to your clients, someone else will!

Page 18: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Generate RevenueThe Idaho MSA Offers 3 Ways to Generate Revenue

Helping to Maintain Current Business◦ Proving Worth

◦ Offering New Value

◦ Reducing Attrition

◦ Simple Residual Income

Helping to Create New Business◦ Mine Current Database & Cross-Sell

◦ Service Previously Unqualified Leads

◦ Gaining Quality Referrals

◦ Outreach to General Public

We Pay You Commissions!◦ New Revenue Stream

◦ We’ll Pay You to Build Your Business

◦ Commissions Paid Monthly & Residual

◦ Why Would Anyone Close an MSA??

◦ Easy to Sell, Everyone’s Qualified, Nobody Closes

◦ Creates Strong, Continual Income Stream

You’re Not Losing Money, Either!◦ No Cross-Selling Your Products

Page 19: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

How We Can Help:

We Handle The Marketing!◦ Educational Handouts, Infographics & Videos◦ Can Be Branded to Your Agency◦ On-Site Training for Agents/Agencies◦ On-Site Education for Employers/Employees◦ Custom Agent URLs for Commissions◦ Email Campaigns, Seminars, You Name It!

We Do the Heavy Lifting!◦ You Don’t Need to Be An Expert◦ Simply Direct Clients to Our Office

Web, Phone, Email, Chat, Walk-Ins

◦ You’re Not Fielding MSA Calls◦ Always Kept in the Loop

Simple And User-Friendly◦ For You & for Your Clients◦ Resourceful Website◦ No Phone Trees◦ Use Our 18+ Years of Experience

Page 20: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

Healthcare Discount Program

Totally Free for Our Members

Save up to 65% on:◦ Prescriptions

◦ Dental Costs

◦ Vision Care

◦ Doctor’s Visits

◦ Medical Lab Testing

◦ + 5 more programs!

Excellent Statewide Coverage

Take Advantage of this Discount Card& Maximize your healthcare savings!

Page 21: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

What Are the Next Steps?

Register as an Agent◦ Assign Broker ID◦ Custom URL◦ Welcome Packet

Enrollment Forms Initial Marketing Materials

Promote the MSA◦ Work Together to Pick Methods◦ Design Materials

Email Campaign? Seminar?

◦ Get the Word Out!

Grow Each Other’s Business, Together!◦ Agents Are Our Lifeblood

Access to Client Base We Protect Them from Cross-Selling

◦ We Can Help Each Other Grow Providing A Product that Helps Idaho

Page 22: Introducing the Idaho MSA & the Benefits for Individuals, Employer Groups & Agencies

From: American Health ValuePresented By: Adam Berry

Contact Me for Questions,Agent Registrations or Client

Enrollments:

Phone: (208) 331-0676

Email: [email protected]

Website: www.IdahoMSA.com