INTRODUCING VERO K-PAK SULTRY BLONDES COLLECTION 4 NEW DEMI-PERMANET INSTANT GLOSS TONERS All too often, a lightening treatment can leave hair dry, brittle and “brassy.” But here’s the rescue: our FOUR NEW DEMI-PERMANENT INSTANT GLOSS TONERS—which complement any VeroLight, VeroBlue or Crème Lightener blonding services—neutralize and enhance the tone of prelightened hair in as little as five minutes. These remarkable demi-liquid toners are also the perfect choice to revitalize faded blonde hues, plus pack a moisturizing punch to newly blonde hair eliminating concerns about dullness and dryness. WHY WE LOVE THEM: • Reconstruct hair with Quadramine Complex ® as you color • Four new true-tone shades to unleash the artist within you! • Deliver the ultimate in healthy, luminous, long-lasting color in one simple step TECHNICALLY SPEAKING: All Vero K-PAK color formulas offer the unparalleled benefits of Quadramine Complex, the key ingredient in award-winning K-PAK Reconstructor, our #1 Hair Reconstructor. GET THIS: • Instant Gloss Toner Natural Gold for a beautiful, buttery blonde • Instant Gloss Toner Natural Beige for a natural, classic blonde • Instant Gloss Toner Natural Violet for a soft, pale blonde • Instant Gloss Toner Natural Silver for a striking platinum blonde MIXING INSTRUCTIONS: 1 part Color to 1 part Chrome Activator. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color, and shake well. TIMING IS EVERYTHING: Process for 5-15 minutes hair or until desired shade is achieved. Rinse completely and shampoo and condition. Do not use heat. WHY WE LOVE IT: • Reconstructs hair with powerful Quadramine Complex. while you color to keep hair healthy and shiny • Features three new true-looking hues to unleash the artist within you • Delivers the ultimate in healthy, luminous, long-lasting color MIXING INSTRUCTIONS: 1 part Color to 1 part Veroxide. Developer (10 Volume, 20 Volume, 30 Volume, 40 Volume). May be applied on roots (base color) or used in a highlighting service. TIMING IS EVERYTHING: With 10 and 20 Volume (3% & 6%): 35 to 45 minutes With 30 Volume (9%): 45 to 55 minutes With 40 Volume (12%): 55 to 65 minutes CAUTION AHEAD: Do not use double developer (1:2) when using 40 Volume Veroxide (this is not a high-lift color). Do not use heat. Simply rinse from hair. 3 NEW PERMANENT CRÈME SHADES 10N 10B 10G Want to create luminous, believable, utterly gleaming blondes without a hair of brassiness? Vero K-PAK’s new Sultry Blondes Collection is for you: all the glamour, plus hardworking ingredients that actually reconstruct hair while you color. 10N for a natural tonal result (also helps eliminate unwanted warmth at darker blonde levels). 10B for a soft beige tonal result on various levels of natural blonde. 10G for a soft, golden vanilla result on lighter levels and an illuminated, vibrant gold on darker levels. ©Joico ® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO Printed in U.S.A. J66949