Introducing stream

Who we are

and what we doTel: +44 1727 810 561

Mob: +44 7921 816 160

[email protected]

Skype: streamresearch

www.stream-research.com

Some of our client testimonialsI have worked with Nick on many projects for our brands Maxi-Cosi and Quinny, ranging from npdconcept labs on strollers to prototype evaluation focus groups on new car safety seats andpushchairs. Nick really stands out for his moderating skills and is my moderator of choice for any UKqual research as well as international npd workshops. I find that respondents in our studies (typicallypregnant women and mothers of babies and toddlers up to 3 years old) relate very well to Nick,resulting in good group dynamics. I am always amazed that respondents literally tell him anythingand everything. They seem very happy to teach Nick a thing or two about parenthood! What betterway to uncover real consumer insights!Selma Mildenhall, Market Intelligence Manager, Dorel NL

Stream pro-actively thinks with you to solve strategic, concept or marketing issues. The results areexactly tailored to your business needs, as Stream always makes strong efforts to fully understandthe business issues at hand. On top of that, flexibility and speed are world class’

Aarnt Mensonides, Director Consumer & Marketing Intelligence , BU Audio & VideoMultimedia Applications

Stream Research has been doing work for Skype for the past 2+ years. They bring a great balancefor us in terms of deep understanding of our business along with a strong focus on the consumer.We really value the insights they bring us, as well as the value add – Nick is always available toshare learnings, attend meetings, discuss findings and help us inform other research we do. Wereally consider him an extension of our team and a valuable asset to our business

Diana Easley, Director of Global Consumer Insights, Skype

Nick is not just "a marketing researcher” he has an intrinsic empathy for people.

This makes him a moderator who is really interested in people, and likes to hear what they have tosay. This skill makes him one of the best moderators I know, especially for explorative research, heis capable of helping the client to get a first strategic direction for a project. His reporting is creative,to the point and very good at integrating business decisions.

Yvonne Van Veen, Senior Business Director, RISC International

Completed 180 projects in 25

countries

Moderated over 500 groups, 180

depths and facilitated 40 workshops

in that time in the UK alone

Previously worked at Synovate,

Pegram Walters and Happy Dog -

working across many different

sectors and for brands as diverse

as Colgate, Vodafone and

Carlsberg through to Virgin trains

Since we established in 2006

• Stream work to deliver the very bestinsights

• We are genuinely fascinated byconsumer behaviour and your marketplace and this helps us to support ourposition ‘we don’t stop when thepresentation is done’

• We are there as active partners aboveand beyond the project, we will work withyou until the job is done, not just thedebrief

Stream’s value for money commitment

The way we

approach the

world of

qualitative

research

By having a Qualitative Philosophy and core beliefs

PARTNERSHIP

EMPOWERMENT

HONESTY

OPEN, NEVER LED

RESPECTFUL BUT CHALLENGING

SIMPLICITY OFTEN THE BEST APPROACH

By innovating, engaging and helping to shape the industry

The team at Stream have written for anumber of industry magazines and presented

at a number of conferences including;

Admap - Cultural Trends Monitoring

AQR - Use of websites when analysingresearch findings

Research Magazine - EmpoweringConsumers

Marketing Week - Myth or Reality andthe Art of Ethnography

Esomar Paper - 2003) Youth Cultureand Hennessy, 2004) Trend Followersand Makers

Research Show Paper - Ethnographyapproaches

By creating output that goes beyond observationOutput based around Stream corevalues and always developed in co-operation with client needs;

• Detailed understanding of marketcontext, usage and behaviours

• Real insights based on behaviours,attitudes and observations

• Understanding how everything ties inwith consumer typologies andsegmentations

• Visually interesting, easy todisseminate internally (video edits,mood boards, key findings sheets)

• Recommendations always based onwhat this means for the brand and thebusiness needs

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2

3

4

5

By using the very latest projective techniques

“I believe convention is an obstacle

to progress. You give a conventional

person a problem, they’ll come up

with a conventional solution. But if

you look at it in a completely bizarre

way, go out into your dream world,

that’s where the solutions to your

problems are”

Trevor Baylis, Designer

Our

International

Network

The first postcard was sent in 1861 and you

can guess that the person who got it felt pretty

special

In an age where quick ways of communication

dominate most people have forgotten the art of

writing a post card. A post card is personal, it

says someone really took the time to make the

message right just for you

Stream’s international network - Nexus is that

postcard, we deliver that personal touch. For us

this means the guy who you meet at the pitch is

the guy who you will go for a drink with in

Tokyo, and is the guy who will write the

presentation

We are the kind of guys who take the time to

write a postcard rather than just send a quick

email

A Unique Global

Research Boutique

A Unique Global Research

Boutique

Our proposition is a simple one

By matching the experience of

hundreds of projects in dozens of

markets with the careful, hands-on

execution of a boutique agency, we can

offer clients the intimate director led

service they get from their local

agencies on their international projects

as well

Working with Stream network - Nexus

will deliver the same feeling you get

from receiving a postcard – a project

addressed directly, personally and

never generically

We rode hogs with bikers in Vancouver

In Shanghai, we shadowed groups of

friends in their hangouts

Consumers showed how they

designed their homes in Sao Paulo

We have shopped for electronics with

consumers in the malls of Mumbai

…and we have run focus groups in dozens of countries across Europe, Asia and the Americas

We sat in HR departments and found out

about online recruitment across the USA

Postcards from…

our global reach

We asked young people in Moscow what

their aspirations for the future were

We caught up with first time mothers to be in

London about their babies needs for the future

The team

Nick Head

Started moderating focus groups during his MA

course in London

Has now moderated over 1000 groups in the UK,

USA, India and Ireland

Has co-ordinated research in 23 countries

Believes that respondents need to be empowered

and projective techniques are crucial to this

Favourite research moment: interviewing

backstage at the MTV music rewards

Favourite research location: Newcastle, UK

Raf Manna

Started moderating focus groups in London

in the early 90’s

Has co-ordinated over 300 international

projects

Believes in the importance of local

moderators input to add texture to the

findings

Favourite research moment: interviewing

chief executives of TV stations across South

America and Africa about their programming

needs

Favourite research location: Buenos Aires

How to contact us

Stream Research49 Russet DriveSt AlbansHertfordshireAL4 0DBUnited Kingdom

Tel: +44 1727 810 561

Mob: +44 7921 816 160

Skype: streamresearch

Web: www.stream-research.com