Social Networking 101 Prepared for the Division of Media Relations and Communication Services Presented by Tamiko M. Lee
Social Networking 101Prepared for the Division of Media Relations and Communication ServicesPresented by Tamiko M. Lee
What are social networks?
• Online communities of people who share the same interests, activities or otherwise.
• Social networks a form of social media, defines the coming together of social networks, wikis and other collaborative or participatory media
Exercise
Differences Between Social Media and Traditional Media• Reach • Accessibility • Permanence• Usability• Recency
Social Media and MRCS
• Enhance lines of communication • Reporters
–Serve as resource–Position ABA as “go to” for legal experts
• Members and non-member lawyers–Provide information on ABA events–Listen
• General public–Position ABA as the authority on the legal
profession–Champion for access to justice
Reporters and Social Media
• 70% of reporters used social media sites for research in 2009, compared to 41% in 2008
• 69% refer to company Web sites• 51% use Wikipedia• 48% use You Tube• 47% use Twitter or similar sites
According to Cision, they use it for finding experts, research, new story ideas and more.
Lawyers and Social Media
• More than 70% belong to a social networking site
• Majority of lawyers who participate in social media do so more than once a week
• Only 6% microblog (Twitter, etc)• 70% of those who do, participate at least
once a week
Lawyers use social media to research their cases, to exchange ideas/virtually network, referrals, and more.
General Public and Social Media
• 46% of online adults use a social networking site such as Facebook or LinkedIn, up from 8% in 2005
• 79% of American adults used the Internet in 2009• 45% of social network users have a college or advanced
degree• 75% of Internet users view online video
Overall, 72% say new media raises their awareness to non profit causes and nearly 8 in 10 Americans think non profits should use social media to raise money and awareness for causes.
Social Media Channels - Facebook• More than 350 million active users• More than 700,000 active businesses • Fastest growing social network
Social Media Channels – Facebook
• Useso Facebook non-profit fan page or group
Examples: American Medical Association American Society for Clinical Pathology American Student Dental Association
• Additional form of communication News releases• Pitch stories• Position as a resource • Link to ABA Now content• Information on CLE programs, awards and more
Social Media Channels – YouTube • 300 million users per month• 3.5 million daily visitors• Top site for videos on the Web• Fourth most visited site on the Web
Social Media Channels – YouTube • Uses
• Organization “channel”• Examples
• American Medical Association• American Association of Endodontists• American Society for Clinical Pathologists• Association Forum of Chicagoland
• Additional form of communication– Program footage
Social Media Channels – Twitter
• 18 million registered users in 2009, up from 6 million in 2008; 26 million projected for 2010
• 4.43 million monthly visitors• More than one billion “tweets” since site’s launch• 40% of its users are between ages 35 – 44
Social Media Channels – Twitter
•Uses– Tweet news releases, story links, CLE program
information and more• Examples
–American Medical Association–Chicago Dental Society–North Mason Chamber of Commerce–American Academy of Physician Assistants
Why is a Social Media Policy Necessary?• Develop consistent message(s) to be
delivered across various social media platforms
• Identify how social media supports the ABA’s overall communication efforts
• Outline expectations• Establish guidelines for MRCS social media
communication
Next Steps
• Establish social media team• Define goals• Develop social media policy
recommendation• Implement social media plan and policy
Questions?