Introducing Now it’s easy NuVal. to make better ...tops.graphics.grocerywebsite.com/G_Wellness/TOPS_NuVal_Brochure.pdfThe NuVal TM Nutritional Scoring System is a food scoring system

Introducing NuVal.™

Comprehensive nutritional information in one simple number.

The higher the NuVal™ Score, the better the nutrition. www.TopsMarkets.com

Now it’s easy to make better

nutritional choices.

The NuVal™ Nutritional System is intended for use in making food choices. It is not a diet or substitute for a doctor’s advice about health conditions. NuVal™ Scores are based on nutrient data from laboratories, manufacturer recipes or onpack nutrition information and ingredients. Visit www.NuVal.com for more information on how scores are developed.

©2011 NuVal LLC. All rights reserved. NUVAL, the Dual Hexagon Design, and all associated design marks are trademarks of NuVal LLC.

30 99

10010

A 96 a day keeps the doctor away.

96POST SHREDDED WHEAT 15 OZ

43290 00-43000-18005

3.79

More information, less work. The NuVal TM Nutritional Scoring System is a food scoring system that helps you see at a glance the nutritional value of the foods you buy. The NuVal TM System rates all foods and beverages on a scale of 1 to 100. The higher the NuVal TM Score, the better the overall nutrition. Scores are displayed directly on shelf tags, scale labels, and other signage throughout the store so you can make quick and easy nutritional comparisons between foods.

We do the science so you don’t have to. NuVal TM Scores incorporate information from the nutrition fact panel and more. The Score considers more than 30 nutrients and nutrition factors, like carbohydrates, proteins and fat, as well as the quality of the nutrients. The not- so-good stu�? We look at those too: trans fat, saturated fat, cholesterol, sugar and sodium. The net result is one number from 1-100: the higher the number, the better the nutrition. That’s the NuVal Score.

Information you can trust. Who’s behind the NuValTM Scores? An independent panel of nutrition and medical experts from leading universities and health organizations led by Dr. David Katz of the Yale-Gri�n Prevention Research Center. Who doesn’t have a say in NuVal Scores? Food and beverage manufacturers and special interest groups. Your supermarket o�ers NuVal Scores to make your shopping experience better, but they do not in�uence the Scores in any way.

Better nutrition in the real world. Navigating all of the nutritional information in a grocery store can be pretty complicated. That’s why NuVal™ Scores are on all kinds of foods, from apples to cookies, from yogurt to noodles to tuna. The NuVal Score helps improve you and your family’s overall nutrition with the foods they already eat. Look for NuVal Scores on shelf tags throughout the store.

For Scores, updates and expert nutritional insight, go to nuval.com.

Now it’s easy to pick a bread winner.

They’re beautiful on the inside, too.

Chips fall all over

the place.

Seafood

Atlantic Salmon 87Shrimp 75Haddock 64

Meat and Poultry

Chicken Breast 3990% LeanGround Sirloin 30

NutsWalnuts 82Almonds 81Pecans 65

Fruits and Veggies

Broccoli 100Blueberries 100Tomato 96Bananas 91Grapes 91

Iceberg Lettuce 82Avocado 89

Sample NuValTM Scores

7 21

100

100

99

18

25

38

91

Milk

Skim Milk 912% Milk 55Whole Milk 52

We do the science so you don’t have to. NuVal™ Scores incorporate information from the nutrition fact panel and more. The score considers more than 30 nutrients and nutrition factors, like carbohydrates, proteins and fat, as well as the quality of the nutrients. The not-so-good-stuff? We look at those too: trans fat, saturated fat, cholesterol, sugar and sodium. The net result is one number from 1-100: the higher the number, the better the nutrition. That’s the NuVal™ Score.

Information you can trust. Who’s behind the NuVal™ Scores? An independent panel of nutrition and medical experts from leading universities and health organizations led by Dr. David Katz of the Yale-Griffin Prevention Research Center. Who doesn’t have a say in NuVal™ Scores? Food and beverage manufacturers and special interest groups. Your supermarket offers NuVal™ Scores to make your shopping experience better, but they do not influence the scores in any way.

Better nutrition in the real world.Navigating all of the nutritional informationin a grocery store can be pretty complicated. That’s why NuVal™ Scores are on all kinds of foods, from apples to cookies, from yogurt to cereal, noodles to tuna. The NuVal™ Score helps improve you and your family’s overall nutrition with the foods they already eat.

For scores, updates and expert nutritional insight, go to www.TopsMarkets.com.

Look for NuVal™ Scores on shelf tags throughout the store.

More information, less work.The NuVal™ Nutritional Scoring System is a food scoring system that helps you see, at a glance, the nutritional value of the foods you buy. The NuVal™ System rates all foods and beverages on a scale of 1 to 100. The higher the NuVal™ Score, the better the overall nutrition. Scores are displayed directly on shelf tags, scale labels, and other signage throughout the store so you can make quick and easy nutritionalcomparisons between foods.

The Higher the Score, the Better the Nutrition.

No matter your starting point, NuVal™ will help

you to trade up for health. Should you buy the

wheat rolls or the multi-grain bread? Which

salty snack is more nutritious for your family?

Now, with the help of NuVal™, you’re able to

make quick and easy trade ups between

products — in mere seconds .

NuVal™ Scores are powered by a sophisticated

scienti�c algorithm that takes into account

more than 30 nutrient and nutrition factors, in

addition to their e ects on health outcomes.

The algorithm behind NuVal™ Scores was

developed by a team of recognized nutrition

and medical experts, led by Dr. David Katz of

the Yale-Gri�n Prevention Research Center.

NuVal™ was developed independently,

without funding from food manufacturers or

special interest groups.

For more information about the NuVal™ Nutritional Scoring System go to NuVal.com.

Look for NuVal™ Scores on your store’s

shelves, right next to the product price.

Now you can compare overall nutrition

the same way you compare value. You

can even compare apples and oranges!Broccoli 100

Blueberries 100

Spinach 100

Pinto Beans (dried) 93

Bananas 91

Grapes 91

Atlantic Salmon 87

Iceberg Lettuce 82

Walnuts 82

Almonds 81

Shrimp 75

Milk (2%) 55

Chicken Breast (skinless) 39

Eggs 33

Ground Beef (90% lean sirloin) 30

Cashews 25

SampleNuValTM Scores

The Higher the Score, the Better the Nutrition.

91< RETAILER SHELF TAG >

NuValBrochure_Retailer.pdf 2 1/10/11 10:47 PM

BIRDSEYE CUT GREEN BEAN POLY16 OZ

$1.49UNIT PRICE

$1.49PERPOUND