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Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Mar 26, 2015

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Page 1: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.
Page 2: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Introducing Me-TV

Page 3: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

80+ affiliates

In less than a year, Me-TV has accomplished something truly memorable…

Support from major broadcast groups including:HearstRaycomMedia GeneralCoxNewportTitanLondenBonten

BahakelCapitolNew AgeQuincyGrayNew LondonHubbard

and now coming to Las Vegas on KLAS 8.2 and Cox Cable 129!

including primary stations in 5 markets covering 50%+ of the USA

Page 4: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Iconic shows, characters and memorable episodes – all part of Me-TV

The Destination for Classic TV

• Library includes more than 60 classic titles.

• Includes series from Twentieth Century Fox Television Distribution and CBS Television Distribution as well as independent series owners and producers.

• Home to some of the best television programs ever produced including: M*A*S*H, Perry Mason, The Dick Van Dyke Show, the original Star Trek, Hawaii 5-0, Taxi and many more.

Page 5: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Critically Acclaimed and Award-winning SeriesMe-TV features many of the most popular and critically acclaimed series ever produced for television!

The Twilight Zone8 Nominations3 EMMY WINS

Bonanza12 Nominations3 EMMY WINS

The Bob Newhart Show

6 Nominations1 EMMY WIN

Happy Days9 Nominations1 EMMY WIN

The Dick Van Dyke Show25 Nominations15 EMMY WINS

Gunsmoke15 Nominations5 EMMY WINS

The Odd Couple14 Nominations3 EMMY WINS

The Mary Tyler Moore Show67 Nominations29 EMMY WINS

Page 6: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Classic Hits

Laverne & Shirley

Hogan’s HeroesI Love Lucy

Me-TV’s schedule is loaded with the biggest television hits your audience and advertisers remember and enjoy!

The Honeymooners

Taxi

The Brady Bunch Perry Mason

M*A*S*H

Page 7: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Highly Promotable Marketing OpportunitiesMe-TV packages and promotes series in a creative, contemporary manner that resonates with Boomers, their families and your business. From “Betty White Nights” to “Not So Royal Weddings,” to major holidays, MeTV takes today’s pop culture and calendar events and makes them memorable entertainment.

Page 8: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Ratings SuccessMilwaukee DMA #35Since the network’s national launch in December 2008, Me-TV has shown strong book to book growth in Milwaukee…

0

0.2

0.4

0.6

0.8

1

1.2

1.4

M-F 9a-3p M-F 3p-6p M-F 6p-7p M-F 7p-10p Sa-Su 12p-5p Sa-Su 6p-10p

HH

Rating

Nov 2010 Feb 2011

Source: Nielsen, Milwaukee Live +7, HH Averages, November 2010 /February 2011 Measurement Periods. Me-TV=WBME

+42%+29%

+225%

+33%

+25%

+33%

Page 9: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Against the CompetitionMilwaukee DMA #35After just two years, the popularity of Me-TV goes head to head with The CW and MyNetwork affiliates sign-on to sign-off

0.9

0.8

0.9

Mon - Sun 7a-1a

HH

Rating

Me-TV CW MyNetwork

Source: Nielsen Media Research Milwaukee DMA Feb 11 Live + 7

Page 10: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Against the CompetitionMilwaukee DMA #35

Me-TV also goes head to head with The CW and MyNetwork affiliates in key dayparts.

Source: Nielsen Media Research Milwaukee DMA Feb 11 Live + 7

0.90.8

0.9 0.9

1.31.2

0.7

1.4

1.1

0.91.0 1.0

M-F 9a-3p M-F 3p-6p M-F 7p-10p M-F 10p-12a

HH

Rating

Me-TV CW MyNetwork

Page 11: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Me-TV vs. CableMilwaukee DMA #35Equally competitive with local cable in Milwaukee - ranks amongst top 10 cable networks!

Source: Nielsen Milwaukee DMA Feb 2011 Live+ 7 HH Ratings

RANK M-F 9a-3p M-F 6p-7p M-F 10p-12a Sa-Sun 12p-5p Sa-Sun 6p-10p

1 NICK USA USA USA

2 TNT TNT ESPN TNT

3 USA USA NICK FX

4 TNT TBS HISTORY HISTORY TBS

5 MSNBC MSNBC DISNEY DISNEY

6 TBS NICK TBS DISNEY HISTORY

7 MSNBC DISNEY ESPN TBS

8 DISNEY FX MSNBC FX ESPN

9 ESPN ESPN FX TNT NICK

10 FX HISTORY NICK MSNBC MSNBC

Page 12: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.
Page 13: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Las Vegas DMA Viewer Profile: Adults 18+

Source: February 2011 Marshall Marketing Survey of Clark County Adults 18+

Male 51%Female 49%

GENDER %

AGE RANGES %

High School 28%Some College 25%Vocational/Technical 3%College Graduate 24%Some Graduate Work 3%Graduate Degree 14%

EDUCATION %

18-49 62%25-54 59%50+ 39%

OCCUPATION %

White Collar/Manager 29%Retired 20%Blue Collar/Operative 12%Clerical 10%

$30,000 to $50,000 22%$50,000 to $75,000 23%$75,000 or More 34%$100,00 or More 19%

HH INCOME %

Own a house 60%Rent 24%Live with Parents 9%Own a Condo/Townhouse 5%

PRIMARY RESIDENCE %

1 – 4 Years 17%5 – 15 Years 40%16+ Years 43%

YEARS IN CLARK CO %

Savings Account 68%Interest Checking Account 45%401K 41%Mutual Funds 20%

FINANCIAL SERVICES %

Page 14: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Las Vegas DMA Viewer Profile: Baby Boomers Ages 47 to 65

With its quality programming from the 50s, 60s, 70s and 80s, Me-TV attracts the Boomer consumer.

Source: February 2011 Marshall Marketing Survey of Clark County Adults, Baby Boomers 1946-1964

Male 50% 99Female 50% 101

GENDER % Index

AGE RANGES % Index

High School 28% 98Some College 23% 94Vocational/Technical 32% 67College Graduate 26% 108Some Graduate Work 5% 153Graduate Degree 15% 109

EDUCATION % Index

45-52 35% 30753-58 28% 30759-65 38% 307

OCCUPATION % Index

White Collar/Manager 29% 99Retired 28% 135Blue Collar/Operative 12% 106Clerical 8% 81

$30,000 to $50,000 20% 90$50,000 to $75,000 25% 105$75,000 or More 42% 124$100,00 or More 29% 151

HH INCOME % Index

Own a house 75% 125Rent 15% 63Own a Condo/Townhouse 7% 130

PRIMARY RESIDENCE % Index

1 – 4 Years 13% 1755 – 15 Years 33% 8316+ Years 54% 125

YEARS IN CLARK CO % Index

Savings Account 79% 115Interest Checking Account 55% 121401K 39% 95Mutual Funds 29% 141

FINANCIAL SERVICES % Index

Page 15: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.
Page 16: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Program Schedule

A Great Line-up with Appeal for Every Member of the Family!

KLAS 8.2 and Cox Cable Channel 129

KLAS 8.2 and Cox Cable Channel 129 Effective 9.26.11

Page 17: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

KLAS 8.2 and Cox Cable Channel 129

Page 18: Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

Me TV Introductory Package

30 spots per month Mon-Sun 5a-5aTotal Investment: $300

As a incentive, if you book this for 3 consecutive months, you will get a bonus of 10 spots per month at no charge!

Date: Company:

Signature:

I got some splaining to do!