Lucidata Introduction Geoffrey Clark | 2016-04-04 | US-WA-SEA copyright Lucidata 2016
How to address this imbalance?
http://www.delphianalytics.net/
What is our Vision?
• We help customers wrangle their data– Schema-less solutions are fundamentally incomplete.– Schema (i.e. metadata) is required for solid and sustainable data analysis and
management.– Only an enterprise view of data assets can complement an enterprise business
strategy.– Frequently, market intelligence data is also desired to enrich, integrate and
contextualize corporate data.
• We provide consulting services– Technical services to manage data and metadata.– Business management to change culture. – Training services to build you own FTE data science team.
• We provide Data-as-a-Service analytics products– Keep your investment in data schemas up to date and ready for strategic
questions, especially the ad-hoc and unexpected.
copyright Lucidata 2015
Who is Lucidata?
• Geoffrey Clark, Principal and CEO
– Data Modeler: logical and rational DW
– Solution Architect: analytics
– Strategy : risks, what-if, sims, wargames
• Associates at Lucidata
– Senior Data Modeler, requirements expert
– Advanced Analytics experts
– Senior GIS analysts and FOSS4G development
copyright Lucidata 2015
Who are our partners?
Partners• MicroStrategy• Actian• Datamorphosis• SimaFore• The Dupuy Institute• Air Transport Research
Society• Tamr• SpaceCurve• ...others
Customers• GM• Chrysler• Con-way• Takata• NEC• LLamasoft• INFORMS• Classmates• Hilton Worldwide• ...others
Independent Consultants
• We are technology agnostic, we do not profit by any technology preference or recommendation.
• We recommend evaluating open sourcetechnology whenever possible.
• We do form partnerships with companies with superior products that we frequently recommend.
• We prefer to have direct relationships with ourcustomers, but this is not always possible.
• We are frequently sold as “senior talent”, re-branded by consultancies to impress customers.
copyright Lucidata 2015
What is our Vision?
• We help customers wrangle their data– open source software, automation and “big data techniques”
have dramatically lowered the costs for integrating data and democratizing analytics.
– if you have not integrated your data, your competitors are working on it, and they want to eat your lunch.
• We provide consulting services– Technical services to manage data and metadata.– Business management to change culture. – Training services to build you own FTE data science team.
• We provide Data-as-a-Service analytics products– Keep your investment in data schemas up to date and ready for
strategic questions, especially the ad-hoc and unexpected.
copyright Lucidata 2015
Simulate
Optimize
Forecast
Derive (data mining)
Summarize & Describe (statistics)
Visualize
Join & Filter (data warehousing)
Measure & Store (source systems)
Entities & Relationships (data modeling)
BI
EAST
ATS
OR
An
alyt
ics
QualityAMATEUR PROFESSIONAL
... rest upon this foundation
What is Analytics?
copyright Lucidata 2015 8
The universe of Data
Where did you get your information ?D
ata
to
Info
ref
inem
ent
Generated insights $$$
Try Titan, our analytics kickstarter
Market
TMS
CRM
Lucidata Titan
Standard BIFormal, Trusted, Shared, Public
Data Exploration
Ad-hoc, AgileExperimental
individualsPower Users
Clean, Load & Join Data
Form New BI Questions
AnalyzeData
Find New Data
Analytics User Segments
FIN
Your Data
Knowledge,Definitions,Hierarchies,Relationships
Ad-Hoc Data Playground
Standard, Industry DataIndustry
Reference
Executives, Managers
Analysts, KnowledgeWorkers
Technical Challenge, Data Integration Cultural Challenge, User Integration
How Unique is your data?*
* is that a source of advantage, or confusion?
Examples – intelligence projects from Lucidata, using Titan geoserver
Flights that traverse volcanic ash clouds risk damaging their engines, and risking the safety of passengers
and crew. Are ATC and airline procedures adequate to avoid this risk?
Let’s run a “what-if” simulation with the new procedure proposal ...
Competitive Intelligence for LTL trucking on Network Terminal Capacity, as defined by “door pressure” average loaded or unloaded pounds per door
per shift. This was done with “mechanical turk” labor as business
process outsourcing.
Examples - military projects from Lucidata, using Titan geoserver
Where were US Navy assets when China declared the
East China Sea ADIZ?
How to connect to the world of SupplyChain, Logistics and Transportation?
Oracle Transportation Manager
Magic Quadrant #1 TMS system.
Purchased from G-Log, evolved since then, a massive set of tables and columns.
Better automate data integration.
Let’s automate adding NOAA weather data into your analytics environment
copyright Lucidata 2015
Standard NOAA data model, by Lucidata available in Titan