Introducing Eliquent Business Consulting · Thynne & Macartney Valuers Registration Board Womensport Queensland 7 SOME CLIENTS OVER THE YEARS. ELIQUENT BUSINESS8 CONSULTING BRISBANE

critical thinking for the professions

Introducing Eliquent Business Consulting

All business sectors are not the same. Many have much in common in terms of the

challenges they face and their need to focus on what their customers and clients

want. However, the critical success factors and the relative importance of those

factors vary from sector to sector. How an organisation anticipates or responds to

those factors determines the degree of success and market leadership.

The professional services sector—legal, accounting, architecture, engineering,

financial services—is the sector we know best. You will find we really understand the

critical success factors and business drivers—the importance of leverage and having

the right people, the need to develop a marketing strategy and to implement it, how

to successfully develop new products and services, and how to stand out in a

crowded market.

What’s more, our clients say we really do know what their business is about—and that

our strategies work. Perhaps that’s because we’ve worked in-house and

consulted to the sector since 1985. We’ve found out what works and what doesn’t.

We don’t recreate the wheel. Once we’re briefed, we respond quickly to help our

clients develop, build and operate strong businesses that deliver sustained growth

over time. You’ll also discover the core of our business success—our ability to

articulate and communicate business concepts clearly and simply.

Critical thinking at its best.

1 OVERVIEW

• Business/marketing planning

• Client newsletters

• Client relationship management

• Client and market research

• Communications strategies

• Corporate branding and image

• Event management

• Facilitation of planning sessions

• Individual development plans

• Learning and development programmes

• New product development

• Partner mentoring

• Strategic planning

• Tenders and proposals

2 WHAT WE DO

You will find that we will:

• quickly establish rapport and seek to understand the issues you’re facing

• be flexible in our approach and not adopt a one-size fits all solution

• listen to you and document our understanding of what we can do for you, how we’ll do it, what it will cost and how long it will take

• follow through on our undertakings and commitments

• develop plans you can implement to gain the required results—not plans that sit on shelves

• commit to being available and accessible to you at relatively short notice

• respect confidentiality and competitive intelligence

• always act in your best interests

• avoid any conflict of interest and discuss any potential for this with you

• be there to assist if required with implementation and on-going guidance

• seek to have a long-term relationship if this is what you’d like

• go the extra mile to ensure you are delighted with our service and advice.

At the end of the day, we know you’ll expect our involvement to have a positive

impact on your bottom line and help you to stand out from the crowd.

3 WHAT YOU CAN EXPECT FROM US

Kathleen Singleton and Michele Rosengren are the partners of Eliquent Business

Consulting in Brisbane. We understand the issues professional firms face because

we’ve worked in-house for around 10 years. During that time, we’ve become the

confidantes of hundreds of professionals. As consultants, dozens of firms have

trusted us to help them grow and develop their business and their people. We like to

think we repay that trust by becoming deeply entrenched in each of our client’s

businesses as though it were our own. We know our success and reputation depends

on yours. Here’s a brief introduction to us.

4 WHO WE ARE

Kathleen has held senior executive positions with two major legal firms, Clayton

Utz and Minter Ellison, in her 20-year career in public administration, business

development and marketing. Her consulting experience totals almost 10 years during

which time she has advised a wide range of firms, businesses and arts organisations.

Kathleen is highly regarded for her knowledge of the driving sectors of the

Queensland and Australian economies and of the external influences that have an

impact on business opportunities and operations. She has a breadth of experience in

market and industry research and in using that information in developing business

and marketing strategies.

Kathleen has extensive experience in most aspects of organisational development

and in facilitating strategic business planning retreats. She is respected for her

ability to develop rapport with the wide range of distinct personalities frequently

found in senior management teams and partnerships.

Kathleen is also passionate about the need to provide business development,

marketing, and management skills to business teams and enjoys interacting with

people in training, workshop and mentoring situations. She has tutored and lectured

in marketing to undergraduates and for five years presented the marketing module

in the 2 day residential Practice Management Course conducted for the Queensland

Law Society by the Graduate School of Management at the University of Queensland

(a mandatory course for law firm principals seeking admission in Queensland).

5 KATHLEEN SINGLETONQUALIFICATIONS

Bachelor of Business with a major in marketing (QUT, 1986)Certificate IV in Workplace Training & Assessment

MEMBERSHIPS

Member, Queensland Association of Law Firm MarketersMember, Australasian Professional Services Marketing AssociationMember, Law Council of Australia, Legal Practice SectionMember, Australian Market & Social Research Society

Michele provides business development and marketing and communications

solutions for clients in the professional services sector, including law, accounting and

financial services. Michele works closely with her clients on core business

assignments, from business and marketing planning, communications, and branding

strategies through to marketing team development, management and mentoring.

Michele commenced her career as a lawyer, focusing on legislative and policy reform,

which provided the opportunity to hone her written and analytical skills. These

strengths are the cornerstone of her success in assisting clients to develop

successful strategies for winning tenders.

In 1994 she made her transition into marketing and communications, working in the

role of media manager for the Queensland Law Society before commencing her

successful business development and marketing consultancy.

Michele offers a breadth and depth of experience gained from significant

involvement in the professional services sector. For several years Michele was

instrumental in developing the business development and marketing team of one of

Queensland’s top ranked and most successful law firms, McCullough Robertson.

6 MICHELE ROSENGRENQUALIFICATIONS

Master of Laws, QUTBachelor of Laws, QUTBachelor of Arts (majoring in economics & sociology), UQ

MEMBERSHIPS

Member, Queensland Association of Law Firm MarketersMember, Australasian Professional Services Marketing AssociationMember, Law Council of Australia, Legal Practice Section

Australian Government Solicitor

Aitken Walker & Strachan

Barry & Nilsson

Bornhorst & Ward

Brisbane Magistrates Court

Busigroup International Pty Ltd

Chartered Secretaries Association

Clayton Utz

CRC for Construction Innovation

Currie & Brown

Davidson Recruitment

Freehills

Goodman Private Wealth Advisers

Grant Thornton

Hall & Wilcox

Hill & Taylor

Hunt & Hunt

Inter-Pacific Bar Association

Law Council of Australia- Family Law Section

Lucas & Currie

McCullough Robertson

MacDonnells Solicitors

Maunsell Pennington

Moore Stephens

Malones Business Advisors

Minter Ellison

Norton White

Queensland Higher Courts Registry

Queensland Law Society

Quinlan Miller & Treston

Royal Australian Institute of Architects

Stubbs Barbeler

Thynne & Macartney

Valuers Registration Board

Womensport Queensland

7 SOME CLIENTS OVER THE YEARS

ELIQUENT BUSINESS CONSULTING

BRISBANE11/95 Coolibah Street

Bardon, Brisbane

Queensland 4065 Australia

Phone: 61 7 3366 4754

KATHLEEN SINGLETON

Email [email protected]

ABN 88004841093

8 CONTACT US