INTRODUCING DENTSU’S “WIN-WIN-WIN” BUSINESS - DENTSU_Chinara's...HOW DOES DENTSU’S MODEL WORK? International Federations Marketing Rights Media Rights Digital content Activations

TABLE OF CONTENT • DENTSU’S SPORTS MARKETING

BUSINESS HISTORY

• SPECIALITY OF DENTSU’S SPORTS BUSINESS

• WHY IT IS “WIN-WIN-WIN” BUSINESS

DENTSU is in game since 1977!

The history of Dentsu’s sports business began with Pele’s retirement

match staged in Japan, on Sep 10 & 14, 1977 1977

1979

1984

2002

2005

2020

Maradonna made his debut in Japan at the FIFA World Youth Championship. Dentsu’s contribution to the success of the tournament strengthened ties with

FIFA.

The Los Angeles Olympic Games marked a major point in the Olympic business. Dentsu laid the foundation of its involvement in Olympic

marketing.

The “World Cup of Smiles” jointly hosted by Japan and Korea left a legacy for Japan.

The launch of the “other” world football championship, the FIFA Club World Cup, the fruit of Dentsu’s commitment to the Toyota Cup.

Dentsu appointed as Marketing Agency by the Tokyo Organizing Committee of the Olympic and Paralympic Games.

SPECIALTY OF DENTSU’S SPORTS BUSINESS

HOW DOES DENTSU’S MODEL WORK?

International

Federations

Marketing

Rights

Media Rights

Digital content

Activations/

events

TV

Program

Consulting

Marketing

Solutions

WHAT DO MARKETING RIGHTS MEAN?

Designation

Complimentary tickets

Logo exposure

Image usage

Naming rights

WHAT ARE MARKETING SOLUTIONS FOR BRANDS?

• Campaigns & promotions

• Online & offline activations

• Key visuals with players

• Complimentary tickets for promotions

• Premium goods

• Products display

• Naming of the facility

• Naming of the event

VIETNAM NATIONAL TEAM SPONSORS

DESIGNATIONS

V.LEAGUE’S TITLE SPONSOR

SEA GAMES 2017 SPONSOR

CAMPAIGNS

KIRIN’S CAMPAIGNS ON SUPPORTING NATIONAL FOOTBALL TEAMS IN JAPAN

SAMURAI BLUE NADESHIKO JAPAN

2006’s “Winning T” campaign KIRIN’s vending machine

designs during the campaign

KIRIN x LINE x AUDI

Collaboration campaign

on supporting Samurai Blue

ONLINE & OFFLINE ACTIVATIONS

V.LEAGUE MATCH CENTER POWERED BY TOYOTA OTHER SPONSORS’ OFFLINE ACTIVATIONS

CONG PHUONG TV POWERED BY Z.COM

KEY VISUALS

SCG STADIUM

NAMING OF FACILITIES

YANMAR FIELD AJINOMOTO STADIUM

TOURNAMENT/

LEAGUE NAMING

YANMAR AND PUNTA COOPERATE WITH VFF TO IMPROVE GRASS FIELD IN TRAINING GROUND

OF VIETNAM NATIONAL TEAMS, THUS IMPROVE QUALITY OF TRAINING SESSIONS.