Introducing ActiveMail May 2012

Introducing ActiveMail

May, 2012

confidential & proprietary

We are drowning in Email…

• Average consumer receives 100+ messages a day

• Consumers spend 2.5 hours a day managing email

• Action rate is less than 1% overall

2

confidential & proprietary

…Medium has not evolved in 15 years

• 1-way communication

• Over 70% of email is marked as Spam

• Lowest common denominator

• Volume 60%↑while response rate 15%↓

3

confidential & proprietary

Solution is ActiveMail

•Assured – completely secure, reinforces permission-based email that is desired by end users; up-to-date

•Actionable – no need to click out, all one’s needs can be done with fewer steps

•Awesome! – rich media, interactive, and totally engaging experience

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confidential & proprietary

ActiveMail leads to Better Results

Static Mail Plain text or images blocked Rich Media & Images default on Content mostly fixed when sent Always fresh and up to date 1-way communication Interactive and engaging Insecure, can deceive user Secure and authenticated Must leave email to do something All the action’s in the mail

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Low engagement rate High conversion rate leading to higher sales

confidential & proprietary

Live Demo

6

DAILY DEALS SCENARIO

confidential & proprietary

ActiveBar – Interaction in Email

Sender’s logo

Social buttons:- Like the deal/product/sender- Share the

deal/product/sender

Settings:- Enable/disable senders- Enable/disable

ActiveLinks

Communication area:- About ActiveMail- Feedback- Preferences- Social sharing- Help

confidential & proprietary

Tangible Benefits

• Benefits to End Users:• Prioritize what is important• Take immediate action• Save time• Enhance website experience

• Benefits to Senders:• Improve conversions• Gain more attention from end users• Increase customer engagement

confidential & proprietary

About ActivePath

• Inventors of the ActiveMailTM technology

• Top 10 Company to watch by Bank Technology News, December 2011

• Winner of Netbanker Online Banking Report “Best of Web”, August 2010

• Broadening from financial services to ecommerce and consumer applications

• Backed by World class investors including Battery Ventures, Gimv, and Genesis Partners

confidential & proprietary

For more information, please contact:Jeff Kupietzky [email protected]