Introducing

WITH YOU EVERY TIME.introducingUVAAA

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Introducing Initiaters 5Archana Kumari 4Aditi Saurabh 3Atipriye 2Visakha singh 1Umesh chandra

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Contents of presentation

Beginning of UVAAAProudctsIndustry /ServiceCompetitorsCapabilitiesRevenue modelCompetitive advantageConclusion

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ELECTRONICS

It begins its operation in B2B as well as B2C segment with personalisation of electronics like COMPUTERS , TELEVISIONS , MOBILE PHONES,CAMERA etc.BEGINNING OF UVAAA

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UVAAA is into the e-commerce business.It is an online retailor of electronic products in INDIA.SERVICES

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#PRODUCTSUVAAA is in the business of online demand personalisation.UVAAA has tied up with top brands in this field such as SAMSUNG ,SONY , LG ,BLUE STAR etc. There are following products available on UVAAAs website:-

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TIES UP WITH :-

AndroidNon-androidWindows phoneI phone osBlack berry

MOBILE PHONES

Colors available

SONYGOIMEEZENMOTO GMICROMAXHTCNOKIASAMSUNGIPHONEI BALL

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TELEVISION

TIED UP WITH:-

Colors available

18 Inches (minimum)-38 inches (maximum)

TIED UP WITH :-

WASHING MECHINE

LGTOSHIBAPANASONICWHIRPOOLSAMSUNGMAHARAJA

Colors available

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ELECTRONIC CUTTLES & JUICERS

TIED UP WITH :-

Colors available

SUNFLAMEBAJAJUSHADELTAPIGEONPHILIPS

TIED UPS WITH:-

Spilit AC Window ACACVOLTASLLOYDSONYSAMSUNGLGPANASONICBLUE STARPHILIPS

Colors available

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LAPTOP & COMPUTERWINDOW OSAPPLE OS

TIED UP WITH :-

LENOVOSAMSUNGSONY HCLHPACERDELLAPPLETOSHIBA

Colors available

CAMERADSLR

TIED UP WITH:-

NIKONSONYCANONSAMSUNGKODAKPHILIPSPANASONIC

Colors available

FlipkartSnapdealAmazonEbayHome shop 18COMPETITORS

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ORDER PROCESSING & DELIVERY:-

every order within2 days (minimum) to 5 days (maximum) facilitates free home delivery.

CAPABILITIES

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By social networking websites like

etc. to expand its customer base.By strategies of occasional discount to popularity & demand of product. MARKETING

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Business to customer (B2C) as well as Business to business (B2B) .

REVENUE MODEL

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COMPETITIVE ADVANTAGEProvide varity of qualitative products in mostly low costs.Provide products on discount or in less amount through the scheme HAPPY MONDAY.Quick delivery ( 2 - 5 days).Facility of return / exchange of products if any kind of fault in the products.warranty of 2 years on the products.Available Photographs & color of product is provided.

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Marketing &sales is a core activities of UVAAA.We conclude that UVAAA is doing a much better job in marketing & provide its service to customer.

CONCLUSION

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STRENGTH

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WEAKNESSExcessive vertical integration Lack of deep customer segmentationNo software and content oriented

OPPORTUNITIESReallocation marketing budgetOutsourcing of non-core activities

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THREATSRisk of cannibalizationPatents looseningManufacturing as a core competenceObsolete products

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