Introducing 451 Research_12-12-14

Introduction for [Company Name]

Date or person information

451 Research is an information technology research & advisory company

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Founded in 2000

210+ employees, including over 100 analysts

1,000+ clients: Technology & Service providers, corporate advisory, finance, professional services, and IT decision makers

10,000+ senior IT professionals in our research community

Over 52 million data points each quarter

4,500+ reports published each year covering 2,000+ innovative technology & service providers

Headquartered in New York City with offices in London, Boston, San Francisco, and Washington D.C.

451 Research and its sister company Uptime Institute comprise the two divisions of The 451 Group

Research & Data

Advisory Services

Events

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451 Research provides unique insight into emerging, disruptive technologies and the companies taking them to market.

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Through data-driven demand and supply side analysis, 451 Research employs the perspective necessary to decouple hype from reality—providing our clients with complete insight into where the market is really headed, and why.

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Our analyst team is experienced, credible, and diverse.100+ analysts with an average of 10+ years in the industry

Diversity of experience includes: Technology & service provider

executive management IT leadership Corporate advisory and finance

professionals Gartner, Forrester, IDC

Expertise includes: Data analytics, forecasting

and modeling Engineering and product

development Marketing and go-to-market

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Our research & data products provide the right mix of quantitative and qualitative insight to impact your critical business decisions.

Market Insight

Concise reports on the technologies and services that drive IT innovation

Technology & Business Insight

Qualitative & quantitative reports providing comprehensive analysis of specific technologies, markets and economic drivers

Customer Insight

Insight into IT purchase-decision behavior, implementation best practices and technology adoption trends

KnowledgeBase

Interactive databases offering in-depth data on IT and telecom M&A and, separately, on multi-tenant datacenter facilities   

Market Monitor & Forecast

Quantitative deliverables that offer market size, share and growth forecasts for rapidly evolving marketplaces

M A R K E T I N T E L L I G E N C EC O M P E T I T I V E I N T E L L I G E N C E

Q U A N T I T A T I V EQ U A L I T A T I V E

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A combination of research & data is delivered across fourteen channels aligned to the prevailing topics and technologies of digital infrastructure… from the datacenter core to the mobile edge.

Go to Market Services

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We offer a variety of services to complement every stage of your marketing funnel — from lead generation to qualified prospect nurturing. Licensed content Full Market Insight reports Technology & Business

Insight report excerpts

Message testing with industry analystsEvent Sponsorship

Custom content Quotation Support Webinar Speaking Engagement Video Commissioned research Competitive Battle Cards Sales Training

Tailored Insight

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InquirySubscribers can access our analyst team to gain context on any published report

Strategy DayRetain an analyst to spend a full or half day with your team discussing your key technology-related initiatives

Advisory ServicesEngage our consulting team to develop customized research to address your strategic and tactical challenges

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Service Components

Market Analysis Market segmentation; sizing and forecasting; history, trends, and outlook

Demand AnalysisCustomized primary research analyzing end-user adoption, needs, demand drivers and inhibitors, spending, and buyer preferences

Competitive Analysis

Competitor identification, profiling, strengths and weaknesses, opportunities and threats

Use Cases

Strategic Planning

Opportunity Analysis /

Decision Support

Product Strategy

Sales Training

451 Research provides consulting to Fortune 100 enterprises, financiers, service providers and IT vendors.

Events

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451 Research events drive the agenda for the global digital infrastructure community, including: IT end users Service providers Technology vendors Investors

Held across the United States and Europe, 451 Research events are the ideal platform to demonstrate thought leadership and accelerate the sales process.

Delegates gain actionable insight from 451 Research analysts and end users, delivered through groundbreaking keynotes, case-study presentations and one-on-one meetings — all underpinned by high-quality opportunities to network and learn from industry peers.

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Clients use us to: Stay informed via our written research Make decisions based upon our demand-

side and market data Obtain a tailored perspective from live

discussion with our analysts Support marketing executions with our

go-to-market services Gain prescriptive advice from our Advisory

team

Research & Data

Advisory Services

Events

How can we help?

Thank You!

The following slide is helpful to use in opening

slides when presenting for a start-up, VCs, Banks

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By analyzing technologies and go-to-market strategies in the context of customer pain points and adoption, we provide insight into market outcome.

Pick and choose from the following set of product and service detail slides

and insert into presentation as needed

Research & Data Products

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Your radar into the business of IT innovation: Investigate competing vendors Evaluate the impact of emerging technologies

on your business

Monitor from the mobile edge to the datacenter core

Get the inside track on your business and your markets: Research into emerging enterprise IT markets Forward-looking analysis focused on M&A Insight into key technology issues from the IT

decision-maker perspective Live access to 100+ analyst team

Market Insight

Technology & Business Insight

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Complementing our Market Insight research, Technology & Business Insight reports draw from market data, analysis of customer adoption and perspectives on market dynamics. Reports are thorough but concise, typically 15-25 pages in length:Previews: presenting a forward view of near term market dynamics

Forecasts: analyzing the factors which affect the growth the market, supported by proprietary market data

Customer Voice: discussing customer needs and requirements as discovered in our proprietary survey data of over 12,500 IT decision makers

Game Changers: insight into new or emerging markets, utilizing our proprietary M&A KnowledgeBase

Buying Guides: delivering actionable advice for Enterprise IT clients on selection criteria

Market Maps: defining the competitive landscape within a specific market, including company profiles and positioning

Unique Analysis: presenting thought leadership on a specific topic area

Customer Insight

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The Customer Insight product family leverages extensive survey research carried out on a monthly, quarterly and annual basis with more than 12,500 IT professionals and more than 40,000 consumers.TheInfoPro

‘Real world' intelligence on key enterprise IT sectors to drive strategic planning, technology benchmarking, competitive analysis and vendor selection/negotiation.

ChangeWaveLeading-indicator survey data that identifies and quantifies change in telecom, consumer electronics, and corporate buying trends

Mobile and Telecom SurveysRepresentative market sampling of the mobile ecosystem that gathers the preferences and viewpoints of consumers, employees, and IT decision makers.

M&A KnowledgeBase

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Focused on the broadly defined information technology sector

Tracks more than 38,000 global transactions across more than 650 segments of the technology and telecommunications markets.

In-depth analysis and proprietary deal value estimates for key private-company transactions involving some of the market's most disruptive technologies.

Datacenter KnowledgeBase

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Unique database of more than 3,000 global colocation and wholesale datacenter facilities

Provides the industry's most authoritative and comprehensive set of datacenter intelligence, with more than 100 data points and metrics under coverage.

Data gathered from primary sources, which include on-site visits and assessments and direct outreach.

Market Monitor & Forecast

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The product family offers market size, share and forecast data for eight key emerging segments of the enterprise technology marketplace.

Research Methodology: Rigorous Processes: Analysts employ both bottom-up

and top-down approaches, building individual models for each of the companies under coverage, as well as forecasting entire markets globally and by country.

Verification: Analysts check models and estimates regularly with industry bodies, financial regulators, companies under coverage and their peers.

Transparency: Analysts attach sourcing and provenance information to data points, allowing clients to understand the degrees of confidence in forecasts.

Mobile Telecom

Enterprise Mobility

Datacenter Management Software

Cloud-enabling Technology

Virtual Desktop Ecosystem

Cloud Computing

OpenStack

Enterprise Mobility Management

AdvisoryServices

Events