Intro to Twitter

What is Twitter?• A 140 character micro-blog used to share

content, ideas and data with other Twitter users.

Why do businesses use Twitter?• Twitter is used by 550 million people.• Businesses create Twitter accounts to interact

with customers.

Daily Interaction

Customer Service

Why Go Wichita uses Twitter

• Connect with visitors, the community and our members.

Why you should use Twitter

• Further your business connections– Personally and for Go Wichita

• Connect with meeting planners• Connect with local businesses

• Stay connected to friends• Get news on the go• Build support for Wichita

from friends and familyNew Twitter User Egg

Getting Started on Twitter

Twitter Terms

#hashtags• The # symbol is used to mark keywords or topics

in a tweet, which are then used to categorize tweets.

#hashtagsGo Wichita uses #ICTevents, #ICTdining, and

#ICTdeals.

#hashtags

@mentions

• Tweet directed at a specific individual.

@mentions

• If the mention is posted anywhere else in the tweet, the tweet will appear in everyone’s stream.

@mentions• If you start your tweet with a “@” then your

followers will not see it, unless they follow the account you mentioned.

@mentions

• .@publicmention– Public tweet directed at an individual

that everyone can see.

Retweet

• RT @retweet– Shares someone else’s tweet with all of

your followers

Retweet• MT @modifiedtweet– Shares someone else’s tweet with

changes to all of your followers

Tips for starting on Twitter

• Decide how you want to use Twitter. – Personally? For business? Combination?

• Follow people. – You’ll be more informed about what’s

happening. – People frequently follow you back.

• Use a URL shortening service such as bitly.com when tweeting a link.

Any questions?