Intro to Social Networking

Intro to Social Networking

Lapeer ZontiansMay 27, 2009

Stacy LukasavitzTDR Communications, LLC

What is ROI?

What is “social media”?

Ask 20 different people. . .

. . . get 20 different answers.

an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.

social media -

Overwhelmed yet?

(You’re not alone. We’ll simplify things a bit.)

Collaboration

Multimedia Entertainment

Communication

Social Mediavs.

Social Networking

(not really a competition, they go hand-in-hand)

any tool or service that uses the internet to share and discuss information

social media - noun

the use of communities of interest to connect to others.

Social Networking - verb

Lisa Genova, Ph.D.

Case Study

Social Networks Whatevers We’ll Cover

• Facebook

• LinkedIn

• Twitter

• Blogs

• Niche Communities

• > 200 million active users (world’s largest social networking site)

• More than half of Facebook users are outside of college

• Fastest growing demographic is women 55 +

• 35+ translations available on the site (including “English - Pirate”), with 60+ in development

• About 70% of Facebook users are outside the United States

Friends online available for chat

Home Page

write whatever you want

here

networks by region, school,

workplace (if big)

Profile Page

You control who sees what in your profile.

Targeted ads based on keywords, location, demographics.

Applications menu pops up

These are bookmarks to your frequently-used applications

You can control

who sees any of this,

too.

Make “friends lists” to make privacy control easier.

Built-in chat feature!

Here’s where you decide who

sees what.

Fan Pages - Big Brands

Small Businesses

Chambers of Commerce

Sample Event

• world’s largest professional network (>37 million)

• business-oriented social networking site

• build credibility by getting recommendations from others, answering questions in the “Answers” section

• able to see your contacts’ contacts and can help facilitate introductions

• employers can list job openings & vet potential applicants

• can join discussion groups of professional interest

Laurie’s profile from the inside

Laurie’s public profile

Microblogging?

• brief updates, 140 characters or less (“tweets”)

• published online, publicly or privately

• submitted via web, IM, text messaging, third-party application

What are you doing?

Not ...

... but ...

What has your attention?

Why would anybody do this?

• increase social, professional networks

• find jobs, employees

• customer service

• news updates

• promote projects, interesting articles, others

• event coordination

• possibilities are ENDLESS

Personal, conversational

Headlines, news

Customer Service

First major news story displaying impact of Twitter:

April 25, 2008

The Power of the ReTweet:

• communicates ideas, news quickly to mass amounts of people

• viral in nature

• usually generates followers from one person’s network to another

Tweet to your public timeline

Many tools to make it easier

Twhirl

TweetDeck

LOTS-o-services to use:

. . . these are just a few.

“Facebook reconnects you to your past, LinkedIn connects you to your present,

Twitter connects you to your future.”

- New Media adage

1. (noun) a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

2. (verb) can also be used as a verb, meaning to maintain or add content to a blog.

blog (contraction of weblog)

Why blog?• showcase your knowledge on a

particular subject

• build credibility in your field

• build relationships off trust

• have a dialogue with others on things you are passionate about

• practice your writing skills

• therapeutic & cheap

• most common blog is personal, diary-form

• blogs for marketing/branding/PR purposes in a company are corporate blogs

• many focus on certain topic, such as cooking, travel, politics, fashion, music, etc.

• best blogging services: WordPress, Typepad (paid), Blogger

Professional/Niche Blog

Personal Blog

Tips on blogging:

• Read other blogs often and comment

• Don’t be That Guy

• Be patient -- blogging is karmic

• Before writing a post, ask yourself “will this be useful, resourceful, and/or interesting to others?”

• REMEMBER: blogging is NOT one-way -- it’s a conversation

• Post regularly -- nobody likes an orphaned blog

• create your own niche social network

• very customizable

• URLs are http://your-group-name.ning.com

• can join many communities with your one Ning account

• features include chat rooms, widgets, groups, photos/slideshows, video, discussion forum, blogs, events ... oh my!

note the url

look at all the stuff!

convenient chat

Literally - very niche networks

(Guess how many about Barry Manilow?)

Lots of goodies here, too!

Calendar feature rocks!

Calendar feature Laurie rocks!

People most recently online in this network

Take-aways• Facebook - personal, and/or professional

• LinkedIN - professional

• Twitter - whatever you want it to be

• Blogs - way to establish credibility in your field, the “meat and potatoes” of social media/dialogue

• Ning/CollectiveX - Niche networks based on common interests

We’ve only scratched the surface. . .

Don’t use a tool just because it’s Oprah-approved. . .

You don’t have to do it all. Just find what works for

you.

by Stacy LukasavitzTDR Communications, LLChttp://[email protected]: @damnredhead810-599-4813

CreditsSlide 1: Marvin Martian property of Warner Bros.Slide 2: eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWebSlide 4: Victoria Peckham http://www.flickr.com/photos/victoriapeckham/164175205/Slide 6: Social Media Landscape http://www.FredCavazza.netSlide 7: Conversation Prism by Brian Solis http://www.BrianSolis.comSlide 9: Ren Höek http://www.flickr.com/photos/rationalthought/3447047496/Slide 11: KayVee.INC http://www.flickr.com/photos/kayveeinc/2540019625/Slide 12: geishaboy500 http://www.flickr.com/photos/geishaboy500/100043823/ Slide 13: karltsakos http://www.flickr.com/photos/25127614@N03/3265745361/Slide 14: Nielsen Online: www.nielsen-online.comSlide 15: Still Alice by Lisa Genova, Ph.D. http://stillalice.com/Slides 38, 40: Getty Images http://www.gettyimages.com Slide 43: "Student 'Twitters' his way out of jail" http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.htmlSlide 44: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan)Slide 48: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/Slide 49: keystricken http://www.flickr.com/photos/keystricken/2761861364/Slide 50: Wikipedia http://en.wikipedia.org/wiki/BlogSlide 53: Eric Colburn http://ericcolburn.com/Slide 54: The Mom Chronicles http://themomchronicles.blogspot.com/Slide 58: PR Open Mic Network http://propenmic.ning.comSlide 66: ae2005 http://www.flickr.com/photos/ae2005/9798019/in/photostream/Slide 68: Lush.i.ous http://www.flickr.com/photos/ryanicus/237701141/