Intro to social media aug2011
May 11, 2015
align social media with your overall business needs, goals and your customers' needs
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
What is it?
Social Media is a communications medium using online networks of consumers and businesses. It provides and requires a higher degree of user
interaction, than existing online and offline marketing solutions.
Why do I care?
Source: B2Bonline, eMarketer
86% of B2B Companies use
Social Media
Thought Leadership
60%
Generate Leads49%
Customer Feedback 46%
There are MANY options!
`
Challenges
`
Getting Started
WHO?
C-level Executives
Business leaders
IT Management
R&D
Sales
Consumer
WHY?
Overviews
Trends
Insight
Statistics
Education/
Training
Technical
Comparisons
Pricing
HOW?
Offline
Online
Live
On-
demand
1-1
1-Many
WHERE?
YouTube
SlideShare
Website
Newsletter
Etc.
`
What’s Your Persona?
What Networks Should We Use?
19%
20%
13%
26%
Most used
Most important for outreach
67%
71%72%
71%
How will you know you are successful?
Successful EMC Product Launch
Keys to Success
• Align• Plan• Listen• Adapt
Related Documents
