Fa102a, Research, Product Proposal, and Brand Development Sleep Fast Alexis Murphy
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Fa102a, Research, Product Proposal, and Brand Development
Sleep Fast Alexis Murphy
Assignment 01 / Research
“Health technologies to support sleep apnea and snoring”http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring
Assignment 01 / Research
-Falling asleep now easier with technologywww.peacehealth.org
Assignment 01 / Research
-Comfortable tubes up the nose to relax the body before sleepKurzweilai.net
Kurzweilai.net
Assignment 01 / Research
-Cordless and maskless to make one more comfortableSnore-medicines.com
Assignment 01 / Future Product or Service
“Falling Asleep Easy”-No more insomnia-No more snoring-Wake up on time
Assignment 02 / User Persona Research
User Persona ADavid, 75, TechnologicalFrustrations• headaches• irritability• grogginessGoals• no sleep interruptions• no daily headaches• no snoring
Assignment 02 / User Persona Research
User Persona BGregory, 50, SocialFrustrations• blood sugar problems• sleep interruptions• overweight middle aged manGoals• no sleep interruptions• no snoring• lower blood sugar
Assignment 02 / User Persona Diagram
Assignment 02 / Creative Persona Portrait
Assignment 03 / BrandingSource For Brand Character Words
• Jordin Sparks
Assignment 03 / BrandingBrand Character Diagram
Assignment 03 / BrandingNaming Process
• Asleep + Easy• =EZ Sleep
Assignment 03 / BrandingFinal Product / Service Name
• EZ Sleep• Sleep will be easier• EZ makes it look playful rather than just plain
“easy”
Raw Images
Final Video Stills
Final Video
• https://www.youtube.com/watch?v=tWqSn0tUe-k&feature=youtu.be
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