Intro to business communication

© SUGIHARTO, SH.MM GICI Business School

Presented by Sugiharto, SH. MM


Communication in a Business context

e.g.: Marketing, Human Resources,

Public Relations etc.




Communication contains

information …

and information is a group of

messages.


Single most desirable

skills by employers

Communication is important

in business, WHY ?

Researches have

shown that from 50%

to 90% of a manager’s

time is spent on

communicating

Miscommunication is

a causal factor in

approximately 70% to

80% of all accidents


Communication is important

in business, WHY ? Flattened management

hierarchies

More participatory

management

Increased emphasis on teams

Heightened global competition

Innovative communication

technologies

New work environments

Information as a corporate

asset

Trends in

the New

Workplace

Mary Ellen Guffey and Dana Loewy, The Essential Business

Communication, © 2013, 2010 South Western, Cengage

Learning, page: 6 Chapter 1


FIND OUT WHY …


Get The Job You Want

Get The Promotions

Providing Leadership

Being Productive on The Job

Positive Relation to Others

Your organization will succeed only if it has the

support of its constituencies—support that comes

from effectively communicating with customers or

clients about the organization’s products or services.

Assuring the Success of Your Organization


How well you read, listen, speak, and

write will affect the quality of your

personal relationships. It will help

determine the progress you make in

your career.

The number and types of work-

related communication activities in

which a person engages depend

on his or her field and level of

responsibility


Businesses must have effective internal and external

communication in order to succeed # TUGAS Buatlah ringkasan hal yang dimaksud dengan

komunikasi internal dan eksternal dalam bisnis disertai dengan

contohnya, diketik dalam kertas A4 - HANYA SATU LEMBAR

disertai dengan nama, nim, dan tanda tangan, dikumpulkan

pada pertemuan berikutnya, serta sumber referensinya


Most Business

Communication is

Transactional

It involves a give-and-take

relationship between the sender

and the receiver(s)

to establish a common

understanding


RECEIVER

Understands

message

RECEIVER

decodes

message

Channel

carries

message

SENDER

has an idea

SENDER

encodes

message

Written

Verbal

Non Verbal

To inform

To influence

To initiate action

Feedback travels to SENDER

Possible additional feedback travels to RECEIVER

NOISE

NOISE


The SENDER

What is the Profile of the sender?

To be so clear that the receiver

cannot possibly misunderstand

the message

What is the Profile of

the Receiver ?

To understand the message of

the sender, no matter how

poorly sent.

The RECEIVER


How may the sender encode a message?

The SENDER What kinds of channels to carry messages?

What kinds of channels to carry messages?

How does a receiver decode a message?

How the feedback to be facilitated? The RECEIVER

When is the communication

considered to be successful?


Goals of Business

Communication

Receiver Understanding

Receiver Response

Favorable Relationship

Organizational Goodwill


Receiver

Understanding is the most important

The message must be

so clear that the

receiver understands it

as the sender means it

to be understood.

# For communication to be successful, the sender

and receiver must achieve shared meaning

Goals of Business

Communication

4 Things to consider in

developing clear message

Receiver Characteristic

Message Form and

Content

Receiver Feedback

Communication Barriers


It may be conveyed

through words,

actions, or both.

The situation will

determine what is

appropriate.

Goals of Business

Communication

Receiver

Response

The Receiver

response

May be positive

Neutral

Negative


the sender and the receiver should

relate to each other in three

important ways:

Goals of Business

Communication

Favorable

Relationship

focuses on the people involved

in the communication process

To establish a strong business

relationship,

Positively

Personally

Professionally

Both the sender and the receiver will

benefit from a favorable relationship

Stressing the receiver’s

interests and benefits

Using positive wording

Doing more than is expected


Goals of Business

Communication Organizational

Goodwill

The goodwill of customers or clients is

essential to any business or organization.

stresses benefit to the organization

Message senders have a responsibility to try to increase goodwill for their

organizations. They do so by ensuring that their communications reflect positively

on the quality of the company’s products, services, and personnel

company has the goodwill of its

customers, it has their confidence and

often their continued business. The more

goodwill a company has, the more

successful it can be


Physical barriers

Psychological barriers

Language problems

Nonverbal distractions

Assumptions

Thought speed

Faking attention

Grandstanding


Misconceptions

About Listening Mary Ellen Guffey, Essentials of

Business Communication

Listening is a matter of intelligence

FACT: Careful listening is a learned skill

Speaking is more important than

listening in the communication process

FACT: Speaking and listening are equally important

Listening is easy and requires little energy

FACT: Active listeners undergo the same physiological

changes as a person jogging


Misconceptions



Listening and hearing are the same process

FACT: Listening is a conscious, selective

process. Hearing is an involuntary act.

Speakers are able to command listening

FACT: Speakers cannot make a person really listen

Hearing ability determines listening ability.

FACT: Listening happens mentally—between the ears.

Speakers are totally responsible for

communication success

FACT: Communication is a two-way street


Misconceptions



Competence in listening develops naturally

FACT: Untrained people listen at

only 25 percent efficiency

Listening is only a matter of

understanding a speaker’s words.

FACT: Nonverbal signals also

help listeners gain understanding.

Daily practice eliminates the need for listening training

FACT: Without effective listening training, most

practice merely reinforces negative behaviors


THANK YOU FOR LISTENING

1st Meeting

Introduction to


STIE GiCI Business School

October 2013

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© MCX 2013

Intro to business communication

Education

gici business school

business context

strong business relationship

employers communication

external communication

communication process

receiver noise noise

idea sender