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Internet Marketing Demystified:
An Introduction to the 8 Key Concepts Every Business MUST Know
JON LELANDPresident & Creative Director,
ComBridges.comDean, New Marketing University,
NewMarU.comThis entire presentation is© 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
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This is Not...
A silver bullet
A get rich quick formula
One size fits all
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PurposeTo bridge the Grand Canyon
Gapbetween YOU and Web
technologies so that you can do Internet marketing in a sustainable,
on-going way and make valuable strategic choices.
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Less than 20 years!
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#1: Authenticity Ignites Your Attraction
Engine
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#2: The Gospel
of Relevance
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#3 Conversions & Customer
Engagement: What Happens Next?
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“Activate Your Fans. Don’t Just Collect Them Like
Baseball Cards.” — Jay Baer
Beyond the
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#4: Launch & Learn:
Be In It to Win It
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Be Willing to Experiment
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#5: Well-Targeted SEO Leverages Your Strategic
FocusSEO = Search Engine Optimization
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#6: Next-Gen Advertising is PPC, an Outrageous Outreach
OpportunityPPC = Pay-Per-Click
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Accountability Comes to Advertising
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#7: Social Media Marketing & the
Customer-Powered Future
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Your Authentic Voice Rules!
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#8: Lead with Value
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Success in Small Steps
• “It’s not a choice between success and failure in living the dream, it’s a choice, today, between a tiny step and no step.” — Steve Chandler
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Thank You!ComBridges.com
NewMarU.com