Intro – Social Networking Joel Elad iTeam – x7400 [email protected] Instructional Support and Training Academic Technology Services University of San Diego, Academic Tech Services iTeam [email protected],
Feb 25, 2016
Intro – Social Networking
Joel EladiTeam – [email protected] Support and TrainingAcademic Technology ServicesUniversity of San Diego,
Academic Tech Services iTeam [email protected],
ext. 7400
Agenda
• Facebook – What is it, how does it work, why use it? Understand terminology.
• Create your own Facebook Page for a class
• Twitter – What is it, how does it work, why use it, who do you follow? Understand terminology.
• Set up your own Twitter account• LinkedIn – What is it, how does it work,
why use it?, Understand terminology.• Blogs – What are they and How to create
one. • Wikis – What are they, what are benefits?
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Some amazing statistics
• Over 800 MILLION Facebook users around world!• Half of all users log in at least once per day• Average Facebook user logs in FOUR times per day• 93% of all US Internet users have a Facebook
account
• 100+ million Twitter users (500,000 new users / day)• 135 million LinkedIn users (2 new users / second)• YouTube – 2nd most popular search site; 3 billion
views/day
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What is Facebook?
• Social networking site where people maintain their own profile page and talk with friends, family, the world.
• You build a network of friends, acquaintances, and “fan pages” or businesses/public entities to follow.
• You can share pictures, web URL links, videos, or your status, and interact with friends (Like, Comment, Share)
• Thousands of Facebook applications, from gaming (FarmVille, Angry Birds) to communications & more
• Businesses of all sizes have created their own presence on Facebook to interact, listen, and gain customers
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What’s Facebook look like?
• Wall • Your Info page• Status Updates• Photo Albums• Groups, Pages, Apps
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I build my network?
• Find Friends
• Friend Requests
• People You May Know
• Introductions
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I interact with others?
• News Feed• Ticker• Notifications• Like• Comment• Share• Groups• Pages
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Do I tell everyone everything?
Facebook has a Lists function where you can limit who gets updates: • Close Friends• Acquaintances• Subscriptions• Family• School lists• Make your own list…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I create a Page?
University of San Diego, Academic Tech Services
iTeam [email protected], ext. 7400
What is Twitter?
• “Micro-blogging” service where you send out status updates/thoughts/information & reply to others
• Tweet – 140 characters or less• Free account – tweets visible to the world• You “follow” other people to receive their updates• You use the # (hashtag) to indicate a word or
trend about your message that’s the topic or search word
• You can tweet photographs, links to articles, & more
University of San Diego, Academic Tech Services
iTeam [email protected], ext. 7400
What does Twitter look like?
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Who’s using Twitter?
• Students• USD faculty/staff• Other educators• Conferences• Businesses• Universities• Speakers/Experts• Celebrities…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Who’s using Twitter at USD?
• @uofsandiego – Main Univ of SD Twitter account
• @SanDiegoMBA, @USanDiegoLaw, @USDMSGL
• @usdpeace – Kroc IPJ, @usdsoles, @usdcas
• @deanpyke, @deanboyd, @deancordeiro – Various Deans
• @torerolife, @USDStudents, @usdradio, @usdeclub (fun)
• @DiegoTorero, @USDToreros, @USDVista, @usdcareerserv
• The list goes on and on…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Why use Twitter?
• Send out updates (timely, mobile, last minute changes)
• Share information (articles, papers, videos)• Notifications (events)• Start a conversation (one person tweets, others
respond)• Follow-up from live discussions• Respond to questions/thoughts• Getting news
• Communication!• And yes, fun stuff too… University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What should I tweet?
• Articles
• Replying
• Self-promotion University of San Diego, Academic Tech Services iTeam [email protected], ext.
7400
Answer student questions…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I use Twitter?
• Go to Twitter and sign up for an account• Decide who you want to “Follow” and receive their
updates or tweets• On a regular basis, you access Twitter from their
website, your phone, iPad, etc, or have Twitter notify you
• You can tweet updates, pictures, Internet web links…
• REMEMBER: Each tweet can only be 140 characters!
• You can also Re-Tweet other people’s Tweets• You can Reply to someone’s Tweet
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I create an account?
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I decide who to follow?
• Twitter will encourage you to pick celebrities, specific interests, or people you already e-mail…
• Use their search function to find people or organizations that interest you
• When you follow someone, see who THEY are following
• Check your friends’ bios (e-mail sigs, business cards)
• #FF or Follow Friday…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I check Twitter?
• Tweets (Home) – What people are tweeting• Interactions (@Connect) – What others are doing on
Twitter• Mentions – When people reference you
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I write a tweet?
• From your home page, enter the tweet in the box provided
• Camera icon – Tweet a pic; Crosshair – Add a location
• Character count – keep it at/under 140 characters
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Must-Have Twitter Tips
• Shortening web link – Use services like bit.ly, you provide full URL, they give you a shortened version to tweet out.
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Must-Have Twitter Tips
• When you see a tweet you want to broadcast to your following, you “Re-Tweet” it with two clicks!
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Must-Have Twitter Tips
• When you see a tweet you want to reply to, click Reply!
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
When you want to see a small conversation…
Hover your mouse over that tweet, then click the View Conversation link to expand that tweet…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
The main pane expands to show tweets & replies…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What is LinkedIn?
• Concept of Six Degrees of Separation
• Imagine being able to tap the networks of all your professional and personal connections
• LinkedIn is not designed for daily use. Build your profile once, stay in touch, use when needed.
• Another way to control and define your online presence
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
The power of your network
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Basic Elements of LinkedIn
• Two main components-Your profile (like your resume… but more)-Your network (friends/colleagues are 1st degree
connections)• Search engine to find other members• Introductions to expand your network• LinkedIn Groups • LinkedIn Answers• Premium accounts that cost $$ for more
access/features
• “Facebook for grown-ups” University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Why use LinkedIn?
• Have your friends and colleagues help you connect to new people (know someone who knows someone)
• Always stay in touch with past colleagues/classmates
• Poll your network or the outside world on a question or help request…
• Looking to hire someone? (check references, look for a specific skill set, see recommendations, job board)
• Make it easier for past colleagues, classmates, or friends to find and reconnect with you
• And yes, you can use LinkedIn to help you find a job…
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
How do I sign up with LinkedIn?
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What’s on my LinkedIn profile?
• Work experience (full time jobs, part time, consulting)
• Education (multiple degrees, from HS to Ph.D)• Non-profit or volunteer experience• Your portfolio (slide presentations, publications,
more)• Recommendations from other people• Links to your online presence (website, blog,
Facebook)• Skills/expertise list• Only one picture – your headshotUniversity of San Diego, Academic Tech Services iTeam [email protected], ext.
7400
How do I build my network?
• When you create your profile, LinkedIn will recommend colleagues and classmates that most likely interacted w/you
• LinkedIn has tools to scan your e-mail account• People You May Know – LinkedIn recommends
people you may know by cross-referencing what you put in your profile versus what other people list in their profile
• Looking at your friends’ connection lists – See which names you recognize and sending Request to Connect
• Doing searches on an ongoing basis (2 new people join LinkedIn on average – per SECOND!)University of San Diego, Academic Tech Services iTeam [email protected],
ext. 7400
How should I use LinkedIn properly?
• When you first join, spend about 1-2 hours to fully set up your profile and start building your network based on who you can think of and using LinkedIn’s tools
• Every week, spend a little time looking around, reviewing the Network Updates from your connections.
• Every 2-3 weeks, look into some of the other features on LinkedIn like Groups, Answers, Recommendations
• Occasionally, review your profile and see if someone new has joined LinkedIn or you want to grow your network.University of San Diego, Academic Tech Services iTeam [email protected], ext.
7400
What’s a blog?
• Similar to an online journal, a blog is a “frequent, chronological publication of thoughts and web links.”
• Usually organized around a subject matter (news blogs, travel blogs), a university class (expand on lectures), a specific event (Conference blog) or personal diary
• Great way to share an ongoing stream of information with an audience that can comment along the way
• Blog post – An individual entry on a blog, can be a couple of paragraphs, a full article, or picture(s)
• Informative, constantly updating, timely, consistent
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What are some good uses for a blog?
• Supplement a live class – course readings, topics that come up in class, students contribute guest blog posts
• Cover an ongoing or special event – iTeam has a special Blackboard migration blog, for example
• Document the progression of a project, like a research project from start to finish (origin, progress, results)
• Organize around a topic – share newly discovered websites about topic X, or interest Y.
• Collaborative or Group Blogs – allow students to work together to write blog entries and share knowledgeUniversity of San Diego, Academic Tech Services iTeam [email protected], ext.
7400
Examples of USD blogs
USD iTeam Blog: http://usditeam.wordpress.com
Law School list of blogs: http://www.sandiego.edu/law/news/blogs_publications/blog/
David Pyke’s blog (Business School Dean)http://sites.sandiego.edu/pyke/
Master’s in Science Global Leadership Blog: http://usdmsgl.wordpress.com/
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
What’s a wiki?
• Wiki is a repository of information where anyone can add, revise, or delete content, by using a web browser.
• Most famous example – Wikipedia• Allows for collaboration• Great for knowledge sharing• Generate research• Create your own wiki with:•WetPaint•Wikispaces•Wikidot
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400
Connecting it all together
• Consider having a personal account for yourself, and a “public” account you use for work-related items
• Set up your work accounts to connect to each other (for example, each Twitter update can be posted to your Facebook account, tweet any new blog post, etc.)
• Find a frequency of updates that works for you and stay near that average (if you do 1-2 updates per day, don’t try to suddenly do 10-20 unless you’re promoting an event)
• Always keep privacy concerns on your minds, and your students minds…University of San Diego, Academic Tech Services iTeam [email protected],
ext. 7400
Questions?
University of San Diego, Academic Tech Services iTeam [email protected], ext. 7400