Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub
Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info
Dec 31, 2015
Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary. Sports Content Hub. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info - PowerPoint PPT Presentation
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Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Intro
A web-based content management system and delivery network
Content modules
Distribution and sharing
Intro ◄
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Manageable & adjustable
Sports Content Hub
Supports other formats and functionality
Aim
To create a centre of exclusive sports content
Engage the target audience
Raise awareness of sport including Set4Sport
Intro
Aim ◄
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Raise awareness of underprivileged children
Sports Content Hub
Strengthen RBS brand association with sports
Content
Sports personality profiles
Exclusive videos
Interactive games
Intro
Aim
Content ◄
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
UGC
Sports Content Hub
Feeds (RSS, social media)
Audience
Global C-suite
UK High street customers and prospects
Media, Government & Investors
Intro
Aim
Content
Audience ◄
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Something for EVERYONE
Sports Content Hub
Elements
Intro
Aim
Content
Audience
Elements ◄
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Micro-siteContentGames
Info
Real worldItems
Venues Activities
SocialRSS feedsFacebook
Site - summary
Intro
Aim
Content
Audience
Elements
Site – summary ◄
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Micro-site with database
Intro to site
Choose sport
Free browse / register for full access / Facebook login
Site - summary
Sports Content Hub
Content
Video
Downloads
Games
Information
Personalized areas – registration
Intro
Aim
Content
Audience
Elements
Site – summary ◄
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - content
Intro
Aim
Content
Audience
Elements
Site - summary
Site – content ◄
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Video mechanism
Micro-site integrity
Editorial control – search tags, approval
Metrics
Site - content
Sports Content Hub
Video
Celebrity intro
Professional master classes – modules released weeklyto reg. users (share) or purchase all
Epic footage
UGC – upload shots / download coaching videos
Intro
Aim
Content
Audience
Elements
Site - summary
Site – content ◄
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
RBS customer exclusives
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site – content ◄
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site – content ◄
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - content
Sports Content Hub
Downloads
Photos – stock and shared
Diagrams and layouts of venues
Screensavers / desktops
App
Intro
Aim
Content
Audience
Elements
Site - summary
Site – content ◄
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - game
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site – game ◄
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Platform agnostic
All can play, register to submit score
Leader board to pull people back
Site - game
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site – game ◄
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - game
Sports Content Hub
Platform agnostic
All can play, register to submit score
Leader board to pull people back
Virtual interview
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site – game ◄
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - game
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site – game ◄
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - game
Sports Content Hub
Platform agnostic
All can play, register to submit score
Leader board to pull people back
Virtual interview
Winners get master class at club venue
e-Wimbledon?
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site – game ◄
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - info
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site – info ◄
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Personalities
Fixtures
News
Site - personalised
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Media tracking
Site - personalized
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Site - personalized
Sports Content Hub
Media tracking
Leader-board
Access to UGC
Notice board
Investors / sponsors / media features
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Charity perspective
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity ◄
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Meaningful mechanisms
Funding
Traffic
Track donations
Charity
Sports Content Hub Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity ◄
RBS
SOCIAL
REAL WORLD
Measurement
Summary
RBS perspective
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS ◄
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
Database
Appropriate services
Appropriate events
SOCIAL
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL ◄
REAL WORLD
Measurement
Summary
Sports Content Hub
Links from everyone to the site
Viral videos / comments on others
Forums
REAL WORLD
Intro ◄
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD ◄
Measurement
Summary
Sports Content Hub
AR Markers on balls..
REAL WORLD
Sports Content Hub Intro ◄
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD ◄
Measurement
Summary
REAL WORLD
Intro ◄
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary
Sports Content Hub
REAL WORLD
Sports Content Hub
AR Markers on balls..
Shops – giveaway with purchase
Clubs – sticker sheets
Proceeds to charity
Club that generates most registrations hoststhe master class day with celebrity
Intro ◄
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD ◄
Measurement
Summary
Measurement
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement ◄
Summary
Sports Content Hub
YouTube metrics
Registrants
Surveys - Polls
Summary
Intro
Aim
Content
Audience
Elements
Site - summary
Site - content
Site - game
Site - info
Site - personalised
Charity
RBS
SOCIAL
REAL WORLD
Measurement
Summary ◄
Sports Content Hub
Micro-siteContentGames
Info
Real worldItems
Venues Activities
SocialRSS feedsFacebook
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