Intranet 2.0 Intranet 2.0 (Summary version only, please contact Prescient to see the full (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226) version as a webinar – 416.986.2226) Toby Ward, Prescient Digital Media
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Intranet 2.0Intranet 2.0(Summary version only, please contact Prescient to see the full (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)version as a webinar – 416.986.2226)
Not For Distribution or reproduction without written consent – violators will be prosecuted 2
AgendaAgenda
Update - 2 min. Wisdom of crowds - 1 min. Intranet 2.0 overview - 5 min. Case study examples - 35 min. Lessons learned - 2 min. Practical advice - 5 min. Q & A - 10 min. Intranet 2.0 service - 1 min.
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Sun Blogging PolicySun Blogging Policy
Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “Work-related legal proceedings or controversies"
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BlueShirtNationBlueShirtNation
An employee can put an idea on the site and get funding for their idea anywhere in the company
Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%
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IBM’s BeehiveIBM’s Beehive
35,000 registered “bees” 280,000 social network connections 150,000 comments Shared over 43,000 photos Created over 15,000 "hive fives" Hosted over 2000 events
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Why?Why?
BT views social media tools as a huge opportunity to transform the way employees interact
Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
No anonymous posting
“Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
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Lessons learntLessons learnt Focus on value not risk! Start anywhere … start immediately Start small and build slowly – follow the energy of yes through
the network We learn what works by doing the work … so … …let users try as early as possible – ‘warts and all’ – succeed or
fail quickly … and cheaply! Engage legal/HR/security early… and emphasise evolution not
revolution Have realistic expectations … the intranet is not the internet! Harness the enthusiasm of the enthusiastic … especially if
senior Sometimes … ‘the only form of transportation is a leap of faith’!
… proceed until apprehended!
Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
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Best PracticesBest Practices
1. Planning – the essential requisite2. Leadership sets the tone3. Engaging the audience4. Evolution, not revolution (trial & test)5. Benchmark and cherry-pick from the leaders6. Monitor the conversation7. Keep pace with the trends and best practices 8. Measure, measure, measure
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Intranet 2.0 BlueprintIntranet 2.0 Blueprint
Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS
Questions?Questions?
Toby Ward, Prescient Digital Media
(Summary version only, please contact Prescient to see the full (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)version as a webinar – 416.986.2226)