Intranätets förankring i organisationen

Think! Digital

Stakeholder management is the key to success for your intranet In order to get there, we have to cooperate.

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Think! Digital

Think! Digital is a Copenhagen based, strategic digital agency, firmly rooted in the tradition of user experience design.

Digital IS business.

Started December 2011 22 Employees + freelance support Offices in Copenhagen

Strategy

Tactics

Operations

User Experience

Brand

IS

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Unified workplace web - dilemma

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Intranet is not the same thing

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The stakeholders...

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Relevance Digital workplace

Social engaging users

Search Restructuring

Licenses Maintenance

Development cycle Gadgets

PR Pictures

Video Social Design

Efficiency Make money show KPI’s

SSOSelf service policies

org charts profile catalogues

Redundant documents

Tagging and meta data Quality Assurance

Versioning Accountability

Workflows Admin

Look good Reach employees

Real business value Better than peers

ITHR

Com

intranetCEO

KM

new BU

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The stakeholders - a map...

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Viable business case

Budgetary influence

Subject matter expertise (SME)

Opinions and wish to be heard

Research & Development

IT Call CenterKnowledge

workers

Product management New BU

Tech support

Office supplies

Internal Communication

Intranet team

Keep happy

Involve Potential success

Hall of fame

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What’s in it for me?

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How to succeed Lone spend a year convincing stakeholders that a redesign of the intranet front page would be great. The she managed to launch the new page just before many of them were reassigned, fired or left for other positions.

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Task chart - intranet project manager• Manage a diverse team of developers, external contributors, UX’ers

and designers

• Encourage team and keep up spirits

• Chase decisions, permissions and access

• Verify and double check

• Prioritize tasks

• Sanity check concerns

• Planning meetings and workshops

• Documentation

• Project communication10

It’s almost never just that

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Project AfterBefore

When?

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the heroes

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the heroes

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Intranet stakeholders • Little understanding of everything intranet

• Many opinions

• Expects to be heard

• Sometimes very influential

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Stakeholders

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I need more layouts to take a decision

What do you think?

I wanted a new intranet, not more

FTE’s

People should see my

banner, not collaborate,

I want Sharepoint (so I can go to Vegas)

When is go-live, it is in my personal

goals...

Let’s do what Gartner group says

I heard we’re getting a crap intranet

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Repeat KPI’s for the project

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“Benefits of one common personalised

intranet”

“Employees should point each other in the direction of the intranet

for support”

“Quality of search results tracked and

improved”

“Naturally considered at the primary tool for

supporting key business processes, no need for

other systems”

“User driven development”

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Involve sceptics in tough decisions

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“Why can’t “my” department get their own link in the menu”“We would really

like to be able to highlight stuff on the front page with a “banner”. Where can we put those?”

“I don’t know why we have to make space for the documents a person has used recently,we already have that feature and nobody uses it”

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Involve sceptics in tough decisions

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Use design with care• Show bench marks

• Use the “obvious wrong” to try out new ideas

• Wireframe

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No design without context

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“Medarbejderne har brug for et sted at hente guidelines og templates, det skal PMO levere” “Det er et succeskriterie at man kan finde folk, men vi ved ikke hvad AD kan levere” “Er det virkelig muligt at få ét fælles intranet til alle”

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Quantify your recommendation• Search stats - what terms are often used

• Popularity of features, especially the ones of interest or those that are similar to planned new initiatives

• Ask advice from peers in peer organizations

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Or else...

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Tack! Ska vi pratas vid?

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