Sasha Issenberg Sasha Issenberg is the author of three books, including The Victory Lab: The Secret Science of Winning Campaigns. He covered the 2012 election as a columnist for Slate and the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, and his work has also appeared in New York magazine, The New York Times Magazine, and George, where he served as a contributing editor. He is currently covering the 2016 presidential election for Bloomberg Politics. Our Keynote Speaker The Victory Lab 2016: A Report from the Campaign Trail In his book The Victory Lab, dubbed “Moneyball for politics” by Politico, Sasha Issenberg went on the campaign trail to uncover the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. As the 2016 presidential race heads into the homestretch, he’ll discuss what he sees in the current race and how it compares to past campaigns. Big Data Ignite ™ is a Michigan nonprofit based in Grand Rapids. Our mission is to provide education and training in those areas of data- intensive computing technology that hold the greatest potential for innovation and competitive advantage. We seek to establish Michigan as a recognized center-of-excellence in these areas. We achieve our mission through conferences, workshops, and technical user-groups. Our Vision Conference held at Become a sponsor www.bigdataignite.com/sponsorship-levels “The goal is to turn data into information, and information into insight.” – Carly Fiorina Event Supported by: Find Out More www.bigdataignite.com DIGITAL MEDIA September 29-30, 2016 | Grand Rapids, MI BIG DATA IGNITE ™