Intitucional bkr ingles

1

Corporate Presentation2 0 1 4 - B

2

3

4

5

03Budha Khe Rhi - The Story 06

The lucky brand 07Eco-Budha 08

Who is our main target?09Where are we? 10

Our lines 16The brand owners17

Budha Khe Rhi Stores 28Franchise Stores 29

Partner with Heineken

6

We believe success comes from a mix of well made choices combined with a little bit of luck. We are the horseshoe, the four leaf clover, the amulet, all

the other lucky charms and symbols of luck to the ones who wear our stuff.

The lucky brand

7

More than just a passing fad, sustainability is an urgent reality. Because of that we always use

environmentally friendly materials in our collections.

We encourage the use of bikes as transportation. Every customer thatarrives at our stores riding a bike

gets a 15% off discount.

Eco-Budha

8

Well informed

Humorous

Demanding

University graduate

Cool

Independent

Cosmopolitan

Trendsetter

Attentive to the world trends

Who is our main target?

8

9

19 Brazilian states12 stores

Over 150 multibrand stores

Where are we?

10

Our lines

11

Here can be found the most classic products of Budha Khe Rhi. The Coffee Shop line brings to the customers all that is expected of an irreverent and bold brand.

The result appears in the form of design, humor and creativity in the right amount.

The products in Black G.O.T.H.A.M. line are made to all of those who seek for extraordinary garments and the Budha Khe Rhi DNA. These are clothes with unique comfort and design that stand out wherever they are, assuring total satisfaction to a demanding and qualified audience.

The Tokyo Ink line represents the trendy side of the brand. The products with this stamp carry quality, innovation and an unique concept, valuing the choice of those who always

look for the best.

14

From organic cotton to hemp fiber and fabric made of recycled plastic bottles, theenvironmentally friendly products have always been part of Budha Khe Rhi collections.

Products with the Eco-Budha stamp show superior quality and specific benefits on each fabric.

ECO-BUDHA PROJECT

15

16

The brand owners

Chief Sales OfficerBusiness development director

Graduate degree in Law (PUCRS/2007), MBA in Business Management (Unisinos/2011).

Fascinated by traveling, music, trend, news, adventures and different cultures. He is also the

current President of CDL Jovem (chamber of young shopkeeper leaders) in Porto Alegre.

Chief Creative OfficerStores Implementation

Graduate degree in Advertising (PUCRS/2005). Creative, strongly interested in culture and arts and

skilled in design, photography, music and movies culture, he joined his longtime friends to form

(between casual conversations) Budha Khe Rhi.

Guilherme Dias Braga Moura dos Santos

Marcelo Schmidt Machado

17

Chief Marketing OfficerStores OperationGraduate degree in Business Administration (UFRGS/2007). At 18 he went on a backpackingtrip around the world, living the most variedexperiences. Back to Brazil, initiated, along withhis childhood friends, one of the greatestachievements of his life: Budha Khe Rhi.

Chief Financial OfficerChief Product Development OfficerGraduate degrees in Law (UFRGS/2007)and Economics (PUCRS/2008). Studied Economics at the University of Poitiers in France in a Exchange program and took extension courses in Europe, Asia and Brazil. In 2012, joined Budha Khe Rhi.

Ana Paula Lago Maines

Claudio Stein

18

New Stores

19

ESPAÇO BKR CIDADE BAIXA

Rua General Lima e Silva, 867 - Bairro Cidade Baixa - Porto Alegre/RS

20

BUDHA KHE RHI SHOPPING TIJUCA

Av. Maracanã,987 / 2º Piso - Bairro Tijuca - Rio de Janeiro/RJ

21

BUDHA KHE RHI SHOPPING IGUATEMI CAMPINAS

Av. Iguatemi, 777 / 2º Piso - Bairro Vila Brandina - Campinas/SP

22

BUDHA KHE RHI SANTO ANDRÉ

Rua das Figueiras, 681 - Santo André/SP

23

BUDHA KHE RHI SHOPPING ANÁLIA FRANCO

Av. Regente Feijó, 1739 / Piso Orquídea - São Paulo/SP

24

CONCEPT STORE AUGUSTA

Rua Augusta, 2415 - Bairro Jardins - São Paulo/SP

25

BUDHA KHE RHI SHOPPING PRAIA DE BELAS

Av. Praia de Belas, 1181 / 3º Piso - Bairro Praia de Belas - Porto Alegre/RS

26

CONCEPT STORE FÉLIX DA CUNHA

Rua Félix da Cunha, 1149 - Moinhos de Vento - Porto Alegre/RS

27Capão da Canoa -RS

Garopaba - SC

Volta Redonda -RJ

28

Franchise Stores

In the next 5 years, we intend to open 104 new stores!

29

Budha Khe Rhi partnered with

Heineken to deliver a greater value to both Budha Khe Rhi and Heineken

customers. We design the outfit of Heineken trendsetters in São Paulo and Rio de

Janeiro and invite all of our customers to

have a Heineken while checking our stores.

30

31

Head OfficeRua Dr. Timóteo, 917/401 – Bairro Moinhos de VentoCEP 90570-041 - Porto Alegre/RS - +55 51 3209-2005

/BKRBRASIL

w w w . b k r b r a s i l . c o m