Making the Public Health Programmes for Smoking and Tobacco, Obesity and Physical Activity an integral part of Local Authority Business Interview for Programme Lead Public Health Michael Watts | 8 July 2013
Making the Public Health Programmes for Smoking and Tobacco, Obesity and Physical Activity an integral part of Local Authority BusinessInterview for Programme Lead Public Health
Michael Watts | 8 July 2013
The challenge• Public Health functions moved into local authority
– creation of Clinical Commissioning Groups, Public Health England and NHS Commissioning Board
• Significant reductions in funding levels over past 3 years – and for at least next 2 years
• Changing role of ‘the state’ in society
• Significant changes in the local population – changing profile of the population – older, complex needs – reducing wellbeing of the population – long-term
conditions, behaviour-driven problems
• But, also a period of opportunity……..
The ideas• Raising awareness of the links between Public Health
priorities and the other Council priorities – across all Council departments and services
• Getting Corporate ‘sign up’ to Public Health– putting it at the heart of business planning and policy
developments – building a commitment to improving public health into
commissioning activities
• Ensuring all departments feed into the annual Joint Strategic Needs Assessment – and have suitable actions in their relevant strategies and
action plans to meet the identified population needs
Putting ideas into practiceSmoking and tobacco
Priorities and
actions
• Bromley Children Project working with parents and carers • Advice and support to educate and encourage parents and carers about impact of smoking
• Bromley Youth Support Programme working with young people • Advice and support to educate and encourage young people about impact of smoking
• Environment Development working to create good and clean environments• Policy of ‘clean air’ by developing targeted ‘smoking areas’
• Safeguarding and Care Planning working with Children in Care • Advice and support to educate and encourage children in care about impact of smoking
• Street Scene and Greenspaces working to develop local community areas • Policy of ‘clean air’ by developing targeted ‘smoking areas’
• Town Centre Management working to develop town centres• Policy of ‘clean air’ by developing targeted ‘smoking areas’ • Encourage and prioritise ‘advice and support options’ within town centre developments
Added value
• Partnership working led by Education, Care & Health Services and Environment & Community Services departments to access community organisations, businesses and schools
• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters
• Making the Council a community champion for the Public Health Responsibility Deal• Embedding ‘evidence based practice’ across the Council’s services
Putting ideas into practiceObesity and Physical Activity
Priorities and
actions
• Adult Social Care working with providers of care services • Policy of commissioning outcomes for reducing obesity and improving access to physical
activities • Bromley Children Project working with parents and carers
• Advice and support to educate parents and carers on need for healthy diets and physical activity
• Bromley Youth Support Programme working with young people • Advice and support to educate young people on need for healthy diets and physical activity
• Education working with schools and early years settings • Policy of encouraging sport and physical activities within the school environment • Advice and support to educate pupils and parents on need for healthy diets
• Environment Development working to create good and clean environments• Policy of developing opportunities for physical activities within built and natural environments
• Street Scene and Greenspaces working to develop local community areas • Policy of developing opportunities for physical activities within built and natural environments
• Town Centre Management working to develop town centres• Policy of developing opportunities for physical activities within built and natural environments
Added value
• Partnership working led by Education, Care & Health Services and Environment & Community Services departments to access community organisations, businesses and schools
• Utilising ‘contacts’ used across the Council to raise awareness, such as forums, e-mail lists, newsletters
• Making the Council a community champion for the Public Health Responsibility Deal• Embedding ‘evidence based practice’ across the Council’s services