Interstellar racks in 4 out of 5 SRP points on Social Media

The Social Media Verdict of INTERSTELLAR 4 OUT OF 5

INTERSTELLAR SOCIAL MEDIA TREND

0  

10,000  

20,000  

30,000  

40,000  

50,000  

60,000  

70,000  

80,000  

Oct  08   Oct  10   Oct  12   Oct  14   Oct  16   Oct  18   Oct  20   Oct  22   Oct  24   Oct  26   Oct  28   Oct  30   Nov  01   Nov  03   Nov  05  

355,417 MENTIONS

Volu

me

of c

onve

rsat

ion

Expectations from the movie few

days prior to its release

Official release and movie reviews led to

incremental buzz

Release day

BUZZ BY AGE AND GENDER

42%

34%

19%

5%

21-30 13-20 30-40 40+

79%

21%

Male Female

Maximum buzz is in the age-group 21-30 Maximum buzz is among Males.

SOURCE DISTRIBUTION

51%

23%

8%

6%

6% 5%

1%

TWITTER FACEBOOK VIDEOS GOOGLE + TUMBLR NEWS DISCUSSIONS

Majority buzz came from Twitter

OVERALL WORD CLOUD

Words related to the theme of the movie were most used e.g. planet , star , solar etc.

Other words which were mentioned often- §  “love IMAX” §  “best film” §  “excited” §  “Christopher Nolan” §  “Anne Hathway” §  “amazing”

SOCIAL MEDIA RATING POINTS (SRP): 4 OUT OF 5

MAGNIFICENT

INCREDIBLE

VISUALLY STUNNING

MIND BLOWN

MIND-BENDING

OF THOSE WHO WATCHED THE MOVIE LIKED IT 91%

Super Dull

Not Nolan’s Best

OF THOSE WHO WATCHED THE MOVIE DID NOT LIKE IT 9%

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