Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008
Dec 18, 2015
2DSS-seminar, 8.12. 2008
Interpersonal trust model
Why? Where? What? Trust definition Trust values Trust types Mapping functions Trust representation Personal trust factors Personal trust design Personal trust forming Aggregation and transformation Model behaviour study Personal trust effect Conclusion
Fide, sed qui fidas, vide.
It is an equal failing to trust everybody, and to trust nobody.
[ChangingMinds.org]
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WHY? WHERE?
Phenomenon of everyday life Internet
e-banking – credibility e-commerce – trustworthiness of partners e-service – quality, promptness
PC and computing
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Interpersonal trust model
Interpersonal trust model
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WHERE? WHAT?
Computing and trust P2P systems – security (working together of nodes) GRID computing – security (reliability of sources, users) AD HOC networks – message integrity (node =server, router,
client, malicious nodes, special protocols, cryptographic codes) MAS – security dependability (malicious agent detection, migrating,
selection of „the best“ agent, system’s optimization) Semantic web – credibility of sources (machine information
collection)
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Interpersonal trust model
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Trust definition
Trust (or symmetrically, distrust) is a particular level of the subjective probability with which an agent will perform a particular action, both before we can monitor such an action (or independently of our capacity of ever to be able to monitor it) and in a context in which it affects our own action.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Gambetta's definition was derived as a summary of the contributions to the symposium on trust in Cambridge, England, 1988.
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Interpersonal trust model
THE TRUSTTHE TRUST in an individual is a commitment to an action based on a belief that the future actions of that individual will be make for a good outcome.
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Trust values
1 0. 5 0.025
0
Blind trust
High trust
Low trust
Absolute distrust
Ignorance
Low distrust
High distrust
0.95 0.7 0.3 0.05
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Trust types
personalpersonal – trust between entity
- unilateral - reciprocal
phenomenalphenomenal – trust to phenomenon (products of phenomenon)
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Interpersonal trust model
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Mapping function
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Interpersonal trust model
0
0,5
1
0 0,5 1
Interval
Trust
Blind trust
Complete distrust
Strong trust
Weak trust
Ignorance
Strong distrust
Weak distrust
non-linear
asymmetrical
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Personal trust description
Group of n autonomous individuals X ={x1, x2, … , xn}
Measure of the interpersonal trust (between two individual xi and xj)
Reciprocal trust: xi →xj and xj →xi [ ]
Trust representation (in the group)
The interpersonal trust in the group - directed weighted graph vertices - the individuals directed edge with weight - measure of interpersonal trust
Complete distrustComplete distrust - edge with zero weight No contactNo contact - no edge
ji , n, jixxtt jiij and 1 ,,1,0,
jiij tt ;
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Group trust representation
A
B
C
0.9
0.60.8
0.5
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Interpersonal trust model
Example:
Representation of personal trust in three individual’s group (A, B, and C)
118.0
5.016.0
19.01
T
Trust (adjacency) matrix
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Basic personal trust factors
Initial trustInitial trust – is defined as the initial trust value
ReputationReputation of an entity - is an expectation of its behavior based on information about the entity’s past behavior within a specific context at a given time
RecommendationRecommendation – is based on expectation given by other entities’ observations by communication
ContactContact – represents direct trust experience
DispositionDisposition – acceptation intensity of acquired information
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Personal trust factors representation
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Interpersonal trust model
Initial trust matrix Reputation matrix Contact matrix Recommendation matrix Disposition matrix
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Personal trust design
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Interpersonal trust model
Subject
Knowledge Base
Communication
Reputations
RecommendationsTrust
Evaluation
Contacts
Disposition
Initial trust
Group of subjects
Context
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Personal trust forming
- personal trust i-th entity to j-th entity - number of reciprocal contacts i-th and j-th entities - number of recommendations of j-th entity to i-th from others - reputation of j-th entity at i-th entity - randomness, where 0≤<1
,G
ijdijcijt
ijr
,,,,,, GrdcttFT ijijijjiijij
ijijij ttT
0 ijT 1
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- weight (effect) of reputation (constant / number of steps)- weight (sum of contacts of i-th subject)- weight (sum of recommendations of j-th subject to i-th one
igir
ij
id
ij
ic
ijjiijijij
w
G
w
r
w
d
w
ctttT ,
Personal trust forming
irw
irw
icwidw
n
jijijic cw
,1
n
jijijid dw
,1
n
cc lij
lij
1-
n
dd lij
lij
1-
ijc ijd
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Interpersonal trust model
Interpersonal trust model
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Aggregation function
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Interpersonal trust model
0,00
0,05
0,10
0,15
0,20
0,25
0,30
0,35
0,40
0,45
0,50
0,55
0,60
0,65
0,70
0,75
0,80
0,85
0,90
0,95
1,00
0,00
0,10
0,20
0,30
0,40
0,50
0,60
0,70
0,80
0,90
1,000,000,100,200,300,400,500,600,700,800,901,00
Dílčí hledisko "v"
Agr
ega
ce o
bo
u h
led
ise
k
Dílčí hledisko "u"
1010 ijij tt
ijijijij ttAtt ,,max
ijijijijijijijijij tttttttttA 1,
1,min,,max ijijijijijij ttttAtt
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Transformation – logistic S-curve Interpersonal trust model
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Transformation bounded interval 0, 1 b
ax
exu
1
1
minmax
minmax6,41,9
1
1
x
exu 99,0maxand01,0min uu
Option:Option:
min, max weights
0,000,050,100,150,200,250,300,350,400,450,500,550,600,650,700,750,800,850,900,951,00
-2 -1 0 1 2 3 4 5 6
Lineární transformace při známých maximech a minimech Univerzální transformace min=-1, max=5Linear transformation (min, max known ) Universal transformation
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Model behavior study
Personal trust forming Number of contacts influence Number of recommendations influence Initial trust influence Reputation influence Trust disposition influence Weight of contacts effect Weight of recommendations effect Weight of reputation effect
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Personal trust – study
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Interpersonal trust model
0,790,740,84
0,34
0,140,27
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
reputation
reputace r2→s1 r4→s1 r5→s2 r2→s3 r4→s3 r4→s5
relationship
si sj
Selected subjects - reputation of partners
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Personal trust – study
0
1
2
3
4
0 1 2 3 4 5 step
number of contacts
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
0
1
2
3
4
0 1 2 3 4 5 step
number of recommendations
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
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Interpersonal trust model
Trust
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
0 1 2 3 4 5
step
trust
t12
t14
t25
t32
t34
t54
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Personal trust – study
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Interpersonal trust model
0
1
2
3
4
0 1 2 3 4 5 step
number of contacts
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
Influence of number of contacts (reputation=0,5 ; number of recommendation=0)
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
0 1 2 3 4 5
step
trust
t12 t14 t25
t32 t34 t54
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Personal trust – study
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Interpersonal trust model
0
1
2
3
4
0 1 2 3 4 5 step
number of recommendations
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
Influence of number of recommendations (reputation=0.5; number of conntacts=0)
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
0 1 2 3 4 5
step
trust
t12 t14 t25
t32 t34 t54
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Personal trust – study
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Interpersonal trust model
Influence of initial trust (s1 s2)
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
0 1 2 3 4 5
step
trust
0,15 0,35 0,55 0,75 0,95
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Personal trust – studyInfluence of reputation (s1 s4, r 41)
0,3
0,35
0,4
0,45
0,5
0,55
0 1 2 3 4 5step
trust
0,200,350,500,650,80
Reputation values:
0
1
2
3
4
0 1 2 3 4 5 step
number of contacts
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
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Interpersonal trust model
0
1
2
3
4
0 1 2 3 4 5 step
number of recommendations
s1→s2
s1→s4
s2→s5
s3→s2
s3→s4
s5→s4
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Personal trust – study
Influence of disposition - trust for six selected relationships (for 5 steps, 1-10 runs)
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
1
0 1 2 3 4 5 6 7 8 9 10
run
trust
t12
t14
t25t32
t34
t54
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Personal trust – study
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Interpersonal trust model
Number of contacts - weight influence (s1-->s4 )
0,34
0,35
0,36
0,37
0,38
0,39
0,4
0 1 2 3 4 5step
trust
w =0,2 w =0,5 w =1 w =2 w =5
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Personal trust – study
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Interpersonal trust model
Influence "aditional" weight of recomendation (s1 s2 )
0,6
0,65
0,7
0,75
0,8
0,85
0,9
0,95
1
0 1 2 3 4 5
step
trust
w =0,2 w =0,5 w =1 w =2 w =5
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Personal trust – study
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Interpersonal trust model
Weight of reputation influence (s3 s2, r23)
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0 1 2 3 4 5
step
trust
w =0,5 w =1 w =2 w =5 w =10
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Information effect model
Transformation – joint initial and effective probability distribution
Initial probability distribution p(x)
(Input) Effective probability
distribution r(x)
Final probability distribution q(x)
(Output)
);||()||()||( rqpDrpDqpD
)( )()1()( xrxpxq 10
Convenient measure of intensity effect evaluation:
Potential solution:
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Example: Symmetrical divergenceInterpersonal trust model
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0,0
0,2
0,4
0,6
0,8
1,0
1,2
1,4
1,6
1,8
2,0
1 9 17 25 33 41 49 57 65 73 81 89 97 105
113
121
129
137
145
153
161
169
177
185
0
5
10
15
20
25
30
35
40
45
J ablk a-1k g S ym e tr ic k á dive rg e nc e pok le s ů a vz růs tů
Z adaná % m e z i-týde nní tole ranc e :=0,05% C e ny Č RCommodity: Apples
Given % inter-weeks tolerance = 0,05%
Symmetrical divergence (incr., decr.)
Price CZK/kg, 2004-2007
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Personal trust effect
λ 0, 1 - effect intensityE(α, ), 0≤α< ≤1 - effect distribution
,1 EtT ijijijij
11
n
jij
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n – number of subjects, i-th subject, i-th subject
Interpersonal trust model
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Conclusion
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Interpersonal trust model
Cooperation – selection of partners (published)Cooperation – selection of partners (published) Personal trust modelPersonal trust model ( (submittedsubmitted)) Phenomenal trust modelPhenomenal trust model ( (simultaneous verificationsimultaneous verification)) Trust model with interventionTrust model with intervention byby agent agent technology technology
application application (JADE)(JADE)
Available information:http://www.kiv.zcu.cz/~netrvalo/publikace/publikace.html