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Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008
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Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

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Page 1: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

Interpersonal Trust Model

Ing. Arnoštka Netrvalová

DSS - seminar, 8.12.2008

Page 2: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

2DSS-seminar, 8.12. 2008

Interpersonal trust model

Why? Where? What? Trust definition Trust values Trust types Mapping functions Trust representation Personal trust factors Personal trust design Personal trust forming Aggregation and transformation Model behaviour study Personal trust effect Conclusion

Fide, sed qui fidas, vide.

It is an equal failing to trust everybody, and to trust nobody.

[ChangingMinds.org]

/33

Page 3: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

3DSS-seminar, 8.12. 2008

WHY? WHERE?

Phenomenon of everyday life Internet

e-banking – credibility e-commerce – trustworthiness of partners e-service – quality, promptness

PC and computing

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Interpersonal trust model

Interpersonal trust model

Page 4: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

4DSS-seminar, 8.12. 2008

WHERE? WHAT?

Computing and trust P2P systems – security (working together of nodes) GRID computing – security (reliability of sources, users) AD HOC networks – message integrity (node =server, router,

client, malicious nodes, special protocols, cryptographic codes) MAS – security dependability (malicious agent detection, migrating,

selection of „the best“ agent, system’s optimization) Semantic web – credibility of sources (machine information

collection)

/33

Interpersonal trust model

Page 5: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

5DSS-seminar, 8.12. 2008

Trust definition

Trust (or symmetrically, distrust) is a particular level of the subjective probability with which an agent will perform a particular action, both before we can monitor such an action (or independently of our capacity of ever to be able to monitor it) and in a context in which it affects our own action.

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Gambetta's definition was derived as a summary of the contributions to the symposium on trust in Cambridge, England, 1988.

/33

Interpersonal trust model

THE TRUSTTHE TRUST in an individual is a commitment to an action based on a belief that the future actions of that individual will be make for a good outcome.

Page 6: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

6DSS-seminar, 8.12. 2008

Trust values

1 0. 5 0.025

0

Blind trust

High trust

Low trust

Absolute distrust

Ignorance

Low distrust

High distrust

0.95 0.7 0.3 0.05

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Interpersonal trust model

Page 7: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

7DSS-seminar, 8.12. 2008

Trust types

personalpersonal – trust between entity

- unilateral - reciprocal

phenomenalphenomenal – trust to phenomenon (products of phenomenon)

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Interpersonal trust model

Page 8: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

8DSS-seminar, 8.12. 2008

Mapping function

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Interpersonal trust model

0

0,5

1

0 0,5 1

Interval

Trust

Blind trust

Complete distrust

Strong trust

Weak trust

Ignorance

Strong distrust

Weak distrust

non-linear

asymmetrical

Page 9: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

9DSS-seminar, 8.12. 2008

Personal trust description

Group of n autonomous individuals X ={x1, x2, … , xn}

Measure of the interpersonal trust (between two individual xi and xj)

Reciprocal trust: xi →xj and xj →xi [ ]

Trust representation (in the group)

The interpersonal trust in the group - directed weighted graph vertices - the individuals directed edge with weight - measure of interpersonal trust

Complete distrustComplete distrust - edge with zero weight No contactNo contact - no edge

ji , n, jixxtt jiij and 1 ,,1,0,

jiij tt ;

/33

Interpersonal trust model

Page 10: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

10DSS-seminar, 8.12. 2008

Group trust representation

A

B

C

0.9

0.60.8

0.5

/33

Interpersonal trust model

Example:

Representation of personal trust in three individual’s group (A, B, and C)

118.0

5.016.0

19.01

T

 Trust (adjacency) matrix

Page 11: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

11DSS-seminar, 8.12. 2008

Basic personal trust factors

Initial trustInitial trust – is defined as the initial trust value

ReputationReputation of an entity - is an expectation of its behavior based on information about the entity’s past behavior within a specific context at a given time

RecommendationRecommendation – is based on expectation given by other entities’ observations by communication

ContactContact – represents direct trust experience

DispositionDisposition – acceptation intensity of acquired information

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Interpersonal trust model

Page 12: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

12DSS-seminar, 8.12. 2008

Personal trust factors representation

/33

Interpersonal trust model

Initial trust matrix Reputation matrix Contact matrix Recommendation matrix Disposition matrix

Page 13: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

13DSS-seminar, 8.12. 2008

Personal trust design

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Interpersonal trust model

Subject

Knowledge Base

Communication

Reputations

RecommendationsTrust

Evaluation

Contacts

Disposition

Initial trust

Group of subjects

Context

Page 14: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

14DSS-seminar, 8.12. 2008

Personal trust forming

- personal trust i-th entity to j-th entity - number of reciprocal contacts i-th and j-th entities - number of recommendations of j-th entity to i-th from others - reputation of j-th entity at i-th entity - randomness, where 0≤<1

,G

ijdijcijt

ijr

,,,,,, GrdcttFT ijijijjiijij

ijijij ttT

0 ijT 1

/33

Interpersonal trust model

Page 15: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

15DSS-seminar, 8.12. 2008

- weight (effect) of reputation (constant / number of steps)- weight (sum of contacts of i-th subject)- weight (sum of recommendations of j-th subject to i-th one                                            

igir

ij

id

ij

ic

ijjiijijij

w

G

w

r

w

d

w

ctttT ,

Personal trust forming

irw

irw

icwidw

n

jijijic cw

,1

n

jijijid dw

,1

n

cc lij

lij

1-

n

dd lij

lij

1-

ijc ijd

/33

Interpersonal trust model

Interpersonal trust model

Page 16: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

16DSS-seminar, 8.12. 2008

Aggregation function

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Interpersonal trust model

0,00

0,05

0,10

0,15

0,20

0,25

0,30

0,35

0,40

0,45

0,50

0,55

0,60

0,65

0,70

0,75

0,80

0,85

0,90

0,95

1,00

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

0,80

0,90

1,000,000,100,200,300,400,500,600,700,800,901,00

Dílčí hledisko "v"

Agr

ega

ce o

bo

u h

led

ise

k

Dílčí hledisko "u"

1010 ijij tt

ijijijij ttAtt ,,max

ijijijijijijijijij tttttttttA 1,

1,min,,max ijijijijijij ttttAtt

Page 17: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

17DSS-seminar, 8.12. 2008

Transformation – logistic S-curve Interpersonal trust model

/33

Transformation bounded interval 0, 1 b

ax

exu

1

1

minmax

minmax6,41,9

1

1

x

exu 99,0maxand01,0min uu

Option:Option:

min, max weights

0,000,050,100,150,200,250,300,350,400,450,500,550,600,650,700,750,800,850,900,951,00

-2 -1 0 1 2 3 4 5 6

Lineární transformace při známých maximech a minimech Univerzální transformace min=-1, max=5Linear transformation (min, max known ) Universal transformation

Page 18: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

18DSS-seminar, 8.12. 2008

Model behavior study

Personal trust forming Number of contacts influence Number of recommendations influence Initial trust influence Reputation influence Trust disposition influence Weight of contacts effect Weight of recommendations effect Weight of reputation effect

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Interpersonal trust model

Page 19: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

19DSS-seminar, 8.12. 2008

Personal trust – study

/33

Interpersonal trust model

0,790,740,84

0,34

0,140,27

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

reputation

reputace r2→s1 r4→s1 r5→s2 r2→s3 r4→s3 r4→s5

relationship

si sj

Selected subjects - reputation of partners

Page 20: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

20DSS-seminar, 8.12. 2008

Personal trust – study

0

1

2

3

4

0 1 2 3 4 5 step

number of contacts

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

0

1

2

3

4

0 1 2 3 4 5 step

number of recommendations

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

/33

Interpersonal trust model

Trust

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

0 1 2 3 4 5

step

trust

t12

t14

t25

t32

t34

t54

Page 21: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

21DSS-seminar, 8.12. 2008

Personal trust – study

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Interpersonal trust model

0

1

2

3

4

0 1 2 3 4 5 step

number of contacts

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

Influence of number of contacts (reputation=0,5 ; number of recommendation=0)

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

0 1 2 3 4 5

step

trust

t12 t14 t25

t32 t34 t54

Page 22: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

22DSS-seminar, 8.12. 2008

Personal trust – study

/33

Interpersonal trust model

0

1

2

3

4

0 1 2 3 4 5 step

number of recommendations

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

Influence of number of recommendations (reputation=0.5; number of conntacts=0)

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

0 1 2 3 4 5

step

trust

t12 t14 t25

t32 t34 t54

Page 23: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

23DSS-seminar, 8.12. 2008

Personal trust – study

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Interpersonal trust model

Influence of initial trust (s1 s2)

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

0 1 2 3 4 5

step

trust

0,15 0,35 0,55 0,75 0,95

Page 24: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

24DSS-seminar, 8.12. 2008

Personal trust – studyInfluence of reputation (s1 s4, r 41)

0,3

0,35

0,4

0,45

0,5

0,55

0 1 2 3 4 5step

trust

0,200,350,500,650,80

Reputation values:

0

1

2

3

4

0 1 2 3 4 5 step

number of contacts

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

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Interpersonal trust model

0

1

2

3

4

0 1 2 3 4 5 step

number of recommendations

s1→s2

s1→s4

s2→s5

s3→s2

s3→s4

s5→s4

Page 25: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

25DSS-seminar, 8.12. 2008

Personal trust – study

Influence of disposition - trust for six selected relationships (for 5 steps, 1-10 runs)

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

0 1 2 3 4 5 6 7 8 9 10

run

trust

t12

t14

t25t32

t34

t54

/33

Interpersonal trust model

Page 26: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

26DSS-seminar, 8.12. 2008

Personal trust – study

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Interpersonal trust model

Number of contacts - weight influence (s1-->s4 )

0,34

0,35

0,36

0,37

0,38

0,39

0,4

0 1 2 3 4 5step

trust

w =0,2 w =0,5 w =1 w =2 w =5

Page 27: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

27DSS-seminar, 8.12. 2008

Personal trust – study

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Interpersonal trust model

Influence "aditional" weight of recomendation (s1 s2 )

0,6

0,65

0,7

0,75

0,8

0,85

0,9

0,95

1

0 1 2 3 4 5

step

trust

w =0,2 w =0,5 w =1 w =2 w =5

Page 28: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

28DSS-seminar, 8.12. 2008

Personal trust – study

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Interpersonal trust model

Weight of reputation influence (s3 s2, r23)

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0 1 2 3 4 5

step

trust

w =0,5 w =1 w =2 w =5 w =10

Page 29: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

29DSS-seminar, 8.12. 2008

Information effect model

Transformation – joint initial and effective probability distribution

Initial probability distribution p(x)

(Input) Effective probability

distribution r(x)

Final probability distribution q(x)

(Output)

);||()||()||( rqpDrpDqpD

)( )()1()( xrxpxq 10

Convenient measure of intensity effect evaluation:

Potential solution:

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Interpersonal trust model

Page 30: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

30DSS-seminar, 8.12. 2008

Example: Symmetrical divergenceInterpersonal trust model

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0,0

0,2

0,4

0,6

0,8

1,0

1,2

1,4

1,6

1,8

2,0

1 9 17 25 33 41 49 57 65 73 81 89 97 105

113

121

129

137

145

153

161

169

177

185

0

5

10

15

20

25

30

35

40

45

J ablk a-1k g S ym e tr ic k á dive rg e nc e pok le s ů a vz růs tů

Z adaná % m e z i-týde nní tole ranc e :=0,05% C e ny Č RCommodity: Apples

Given % inter-weeks tolerance = 0,05%

Symmetrical divergence (incr., decr.)

Price CZK/kg, 2004-2007

Page 31: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

31DSS-seminar, 8.12. 2008

Personal trust effect

λ 0, 1 - effect intensityE(α, ), 0≤α< ≤1 - effect distribution

,1 EtT ijijijij

11

n

jij

/33

n – number of subjects, i-th subject, i-th subject

Interpersonal trust model

Page 32: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

32DSS-seminar, 8.12. 2008

Conclusion

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Interpersonal trust model

Cooperation – selection of partners (published)Cooperation – selection of partners (published) Personal trust modelPersonal trust model ( (submittedsubmitted)) Phenomenal trust modelPhenomenal trust model ( (simultaneous verificationsimultaneous verification)) Trust model with interventionTrust model with intervention byby agent agent technology technology

application application (JADE)(JADE)

Available information:http://www.kiv.zcu.cz/~netrvalo/publikace/publikace.html

Page 33: Interpersonal Trust Model Ing. Arnoštka Netrvalová DSS - seminar, 8.12.2008.

Thank you for your attention.

Questions?