7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
1/41
@daai`hc Hfterfdthifdc Ufhvershty
Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr` Cduf`ry
@eterjeft ^iw`er hf Ldfjcd`esm.
Rulghtte` Ly
G`. Fedgit UccdmH@; 4
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
2/41
@daai`hc Hfterfdthifdc Ufhvershty h
Pi
Gimdgge` Gdsug Hqldc
Dssibhdte ^riaessir df` Med`
@epdrtgeft ia Lushfess D`ghfhstrdthif
Adbucty ia Lushfess df` Ebifighbs
@daai`hc Hfterfdthifdc Ufhvershty
Rulkebt; Rulghsshif ia Hfterfsmhp \epirt if Df Evdcudthif ia tme Bifsugers ^erbepthif
Piwdr` Cduf`ry @eterjeft ^iw`er hf Ldfjcd`esm.
@edr Rhr,
Zhtm `ue respebt, H wiuc` choe ti sulght tme Hfterfsmhp \epirt air yiur ohf` hfspebthif. Pmdtmds leef dsshjfe` ti ge air tme pdrthdc aucahccgeft ia tme requhregefts ia LLD @ejree.
H mdve trhe` gy lest ti jhve tme repirt d preseftdlce smdpe df` gdoe hfairgdthve ti aucahcc tme
ilkebthves ia tme stu`y. H mdve efkiye` d cit `urhfj tme prepdrdthif ia tmhs repirt.
H wiuc` choe ti bifvey gy jrdthtu`e df` tmdfos ti yiu air jhvhfj ge df ippirtufhty ti wiro if
subm d prikebt tmdt hs very gubm recevdft ti gy stu`y. H shfberecy lecheve tmdt tme prdbthbdc
ofiwce`je df` experhefbes jdtmere` arig tmhs stu`y whcc le very gubm mecpauc hf gy auture chae
air `ihfj dfy type ia resedrbm wiro.
Ha dfy bifaushif drhses ir dfy adrtmer expcdfdthif hs fee`e` H whcc le red`hcy dvdhcdlce ti expcdhf
tme gdtter ti yiu, ds tme shtudthif requhre`.
Pmdfohfj yiu.
Xiur gist ile`heft puphc,
YYYYYYYYYYYYYYYYY
G`. Fedgit Uccdm
H@; 4
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
3/41
@daai`hc Hfterfdthifdc Ufhvershty hh
Hts gy pcedsure ti berthay tmdt G`. Fedgit Uccdm, H@ Fi; 4
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
4/41
@daai`hc Hfterfdthifdc Ufhvershty hhh
Gy ahrst df` airegist jrdthtu`e ti dcghjmty Dccdm. H dcwdys prdy ti Dccdm air iur subbess df`
sdve arig dfy bdtdstripme.
Gy jrdteaucfess ti gy Biurse Pedbmer df` Hfterfsmhp Rupervhsir Gimdgge` Gdsug Hqldc.
Zhtmiut Mhs ohf` `hrebthif df` priper juh`dfbe tmhs stu`y wiuc` mdve leef d adhcure. Hf every
pmdse, arig tiphb secebthif ti `dtd biccebthif df` `dtd dfdcyshs, mhs supervhshif mds smdpe` tmhs
resedrbm repirt d`equdtecy. Dbtudccy me juh`es ge bifstdftcy df` tmus fiw ht hs pisshlce air ge
ti prepdre subm types ia repirts. Pmhs hs fit edsy tdso. Lut ht seegs ge edsher air mhs juh`dfbe. H
redccy iwe ti Mhg airever.
Gy spebhdc tmdfos ti Gdsug ^dtmdf (Mifirdlce @hrebtir ia Oeyd Jriup) wmi jdve ge d bmdfbe
ti bigpcete gy Hfterfsmhp wiro hf tme Birpirdte Iaahbe ia Oeyd Bisgethbs Chghte` df` hfsphre`
ge ti le adghchdr whtm tme hfterfdc df` exterfdc wirohfj efvhrifgeft ia Oeyd Bisgethbs
Chghte`.
H dcsi tmdfoauc ti Rulirfd (M\ Iaahber), Dsgd Doter Meerd (GPI), Fumd Odgdc Bmiw`mury
(GPI) df` Gufhrd Lhfte Rdye` (GPI) air tmehr sujjesthif ti `eshjf df` bif`ubt tme resedrbm
wiro spiftdfeiuscy.
^readbe
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
5/41
@daai`hc Hfterfdthifdc Ufhvershty hv
Pmhs hs ldse` if iy resedrbm wiro if Cduf`ry @eterjeft ^iw`er, lehfj AGBJ, ht gd`e us ji ti
miusemic`s df` hfterdbt ti ahf` iut tme bifsugers luyhfj lemdvhir. Gy ilkebthves were ti ahf`
iut wmdt dre tme gdhf aedtures bifsugers ciio hf `eterjefts wmhce luyhfj, lrdf` ciydcty tiwdr`s
d pdrthbucdr lrdf`, gdkir redsifs ia swhtbmhfj arig ife lrdf` ti tme itmer. Pi jdtmer tme `dtd H
use` tme questhiffdhres getmi`. Pmhs `dtd wds ae` hf d `dtd dfdcyshs tiic R^RR. Zhtm tme mecp ia
wmhbm H dfdcyze` df` hfterprete` tme `dtd jdtmere`, pertdhfhfj tme luyhfj lemdvhir ia bifsugers.
Dcifj whtm questhiffdhres, H dcsi use` Hfterfet ti ahf` iut dliut tme `eterjeft hf`ustry df` tme
vdrhius lrdf`s dvdhcdlce. Pmere dre gire tmdf 4> lrdf`s dvdhcdlce hf tme Ldfjcd`esm gdroet, lut
H mdve bmisef 5 gdkir lrdf`s. Ldfjcd`esm mds d `eterjeft gdroet ia dliut 44.5 lhcchif tdod ia
wmhbm Ufhcever ibbuphes d smdre ia 2>% gdohfj ht tme gdroet ced`er. Pme gdkir bigpethtirlrdf`s hf tme `eterjeft gdroet air Ufhcever dre Rqudre, DBH df` Oeyd bisgethbs df` tihcetrhes
Ct`. Pi ahjmt tmhs steep bigpeththif tme dlive gefthife` bigpdfhes bifstdftcy ruf bifsuger
prigithif hf mipe ti secc gire tmdf tme respebthve bigpethtirs.
Pme lrdf`s wmhbm H tdppe` dre Zmeec, Ph`e, \hf, Rura Exbec, Phlet df` cedvhfj itmers ds ipthif.
Bigpeththif hf tmhs gdroet hs redccy mhjm whtm Ufhcever, Rqudre, DBH df` Oeyd bisgethbs df`
tihcetrhes Ct`. etb. strdtejhzhfj df` hffivdthfj ti bdpture tme gdroet. Pme resedrbm `eshjf use` hf
gy resedrbm wds `esbrhpthve hfbirpirdthfj ofiwce`je arig sebif`dry hfairgdthif dfdcyshs,
qudchtdthve resedrbm, getmi`icijy secebthif, questhif gedsuregeft & sbdce secebthif,
questhiffdhre `eshjf df` sdgpce `eshjf ti le use`. Df` shgpce rdf`ig sdgpchfj wds `ife.
Pdrjet bustigers were gdhfcy If-Jrd`udte df` mhjmcy shfbere peipce wmi dre bifsh`ere` ds tme
auture bifsuger ia `eterjefts gdroet.
Pme dje jriup wds `eahfe`. Dred wmere resedrbm hs `ife hs @mdod @hvhshif. Gdrkiry
Tudfthtdthve Pebmfhques choe arequefby `hstrhluthif df` dfbheft getmi` ia dfdcyze were dcsi
leef use` ti gdoe tme repirt gire rechdlce df` cijhbdc.
Pme repirt hs biftdhfhfj litm ^rhgdry df` sebif`dry `dtd ti aucahcc hts edbm df` every
requhregeft.
Exebuthve Ruggdr
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
6/41
@daai`hc Hfterfdthifdc Ufhvershty v
Phtce ^dje Fugler
Bmdpter 4 ; Hftri`ubthif 4 ti 2
Cduf`ry @eterjeft ^iw`er
Rdgpchfj Ardge 4>
Rdgpchfj Getmi` 44
Rdgpchfj Rhze 4>,>>>
G.P./dffug df` hs vdcue` dt L@P :.52
lhcchif. Ihc ldse` cduf`ry sidps dre lehfj
jrd`udccy pmdse` iut. Ryftmethb `eterjefts hfbirpirdte gi`erf tebmficijy wmhbm hs kust 2 0
`ebd`es ic` df` iaaer letter vdcue air gifey.
Pme `eterjeft gdroet bifthfuius ti jriw dt d rdte dpprixhgdtecy equdc ti J@^ jriwtm hf tme
U.R. df` `evecipe` ebifighes lut hs jriwhfj dt d very mhjm rdtes hf sige dreds ds mhjm ds 4>%
hf rejhifs ia Dshd pdbhahb. Ldfjcd`esm pri`ubes dpprix. 4, 4>,>>> G.P. ia @eterjeft piw`er
per dffug. Pme gdroet jriwtm lehfj hf tme rdfje ia 4< 45% per dffug. Pme titdc `egdf`
air CDLRD ir CDR hf Ldfjcd`esm hs esthgdte` ti le driuf` > G.P. `urhfj >0 df`
dfthbhpdte` ti jriw dt tme rdte ia 4< 45% per dffug. Pmere hs fi shfjce ufht ti pri`ube
CDLRD ir CDRhf Ldfjcd`esm df` tme efthre `egdf` hs get tmriujm hgpirt ifcy. Pmhs ds d
very jii` ippirtufhty air hfvestgeft df` tme gdhf ilkebthve ia tme ufht hs ti pri`ube mhjm
qudchty, Bist eaaebthve, Lhi`ejrd`dlce df` efvhrifgeftdccy sdae Dfhifhb Ruradbtdftsair tme@eterjeft Hf`ustry ia Ldfjcd`esm.
Ldfjcd`esm @eterjeft Gdroet
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
11/41
Pme repirt hs thtce` Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr` Cduf`ry @eterjeft
^iw`er hf Ldfjcd`esm hs prepdre` ds d prdbthbdc aucahccgeft ia LLD `ejree hf @daai`hc
Hfterfdthifdc Ufhvershty. Air tmhs purpise edbm ia stu`efts hs dttdbm whtm df Irjdfhzdthif.
@urhfj tme hfterfsmhp d stu`eft mds ti prepdre d repirt if tme Irjdfhzdthif ir if lemdca ia tme
Irjdfhzdthif.
Pmhs repirt hs ldse` if d gdroet resedrbm dhge` ti jet bifsugers perbepthif if Cduf`ry
@eterjeft ^iw`er. Pme fdture ia tmhs resedrbm hs expcirdtiry df` litm qudfthtdthve df`
qudchtdthve getmi`s dre use`.
Dater airgucdthfj tme prilceg stdtegeft, d `etdhce` ldbojriuf` stu`y mds bif`ubte`. Pmhs
ldbojriuf` mecpe` ti geet febessdry ilkebthves. Pme ldbojriuf` stu`y whcc le `ife tmriujm
expcirdtiry resedrbm, ushfj chterdtures df` itmer jriup ia peipce wmi dre wecc experhefbe`.
Ldbojriuf` ia tme Rtu`y
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
12/41
Chterdture \evhew
D resedrbm repirt mds leef prepdre` if bifsugers perbepthif df` `eterjeft gdroet sbefdrhi
hf 40. Pme repirt hs hgpirtdft lebduse ia hts rebeft pulchbdthif df` ht lecifj ti tme
fehjmlirhfj biuftry. Pmus ht mds d bertdhf hgpdbt hf Ldfjcd`esm `eterjeft gdroet. Ht sdys tmdt
dliut =>% ia bifsuger wdsm tmehr bcitms hf mdf` df` evef tme gdbmhfe wdsm ir dutigdthb
sdces mds leef `ighfdte` ly piw`er `eterjefts. Adrtmer, 80% ia user use Cduf`ry @eterjeft
^iw`er df` 10% ia users jet hfacuefbe` ly tme dvdhcdlhchty ia d lrdf`. Pmus adbtirs
biglhfdthifs were gd`e df` 0 pri`ubt bifbepts (^4; Zdsmhfj gdbmhfe bigpdthlce piw`er
fee`e` hf sgdcc dgiuft evef hf mdr` wdter. \egive tiujm stdhfs df` oeeps bcitmes extrd
wmhte! ^
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
13/41
ipthfj ahfdccy air tme dcterfdthve tmdt privh`es mhg/mer whtm tme cdrjest uthchty. Ht sdys tmdt hf
@mdod bhty Rdces prigithif gdy hfbredse tme sdces air d smirt thge ir gdy le tme gessdje
sdthsahes tme bifsugers lut ht mds fi hgpdbt ti bifvhfbe tme bustiger ti lebdge ciydc Ht sdys
tmdt tme ^rhbes dre use` ly retdhc estdlchsmgefts ds df d`verthshfj dppedc ti dttrdbt bifsugers
df` rebiggef`s air d bifbrete ilkebthve air sdces prigithif. (G Rdyee` Dcdg df` G`.
Adrmdf Adruquh, >8)
\esedrbm Jdp df` Biftrhluthif dred; @urhfj tme stu`y whtm tme dvdhcdlce `dtd df`
hfairgdthif dliut Cduf`ry @eterjeft ^iw`er, ahrst tmhfj tmdt bdge dt tme bifsh`erdthif, tme
thge `urdthif (dje ia `dtd df` hfairgdthif). Dcgist dcc ia tme sebif`dry siurbes ia `dtd hs
whtmhf 5 yedrs ic`. Pmus tmey dre bifsh`erdlce. Lut lebduse ia tme `drhfj spee` ia
jcildchzdthif, rdph` bmdfje hf bifsugerspreaerefbe, bigpethtirsmhjm githve ti bdpture tme
gdroet etb. dcwdys gdoe sige resedrbm jdp.
Miwever, tme stu`y hs estdlchsme` sige resedrbm jdp df` wiroe` if tmeg. Pmree ia gdkir
resedrbm jdp dre;
h. \edsif ia lrdf` smhathfj.
hh. Qdcue ia sgecc hf bdse ia d `eterjeft lrdf`.
hhh. Bifsugers Pip ia tme Ghf` dliut Cduf`ry @eterjeft ^iw`er.
Iverdcc, tme ahf`hfj hs adrtmer gist hgpirtdft wmef dhg hs ti sedrbm ir jdtmer hfairgdthif fit
ifcy air auture use. Lut dcsi ti geet whtm pitefthdc bifsugers df` suppcy jdp. Pmhs hs df
dbd`eghb resedrbm df` hts dcsi dhge` ti jdtmer df` suppcy tme hfairgdthif df` gdfuadbture
gire bifsuger-arhef`cy Cduf`ry @eterjeft ^iw`er.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
14/41
H dsshjfe` ti `i gy Hfterfsmhp prijrdg hf Oeyd Bisgethbs Chghte`. Pmhs Hfterfsmhp prijrdg
`eshjfe` ly tme @daai`hc Hfterfdthifdc Ufhvershty ia Ldfjcd`esm df` mdve experhefbe` iaahbhdc
airgdchthes, fee`s, wdfts, requhregefts arig Bigpdfy birpirdte iaahbe dt Fdvdfd tiwer,
Cevec-40, Jucsmdf->4
Miwever, tme resedrbm tiphb wds Df Evdcudthif ia tme Bifsugers ^erbepthif Piwdr`
Cduf`ry @eterjeft ^iw`er hf Ldfjcd`esm. H mdve `eshjfe` d lcueprhft ia tme resedrbm df`
tdoef ht air severdc d`kustgeft ti gy hfterfdc df` exterfdc Rupervhsir. Gy pdrthbhpdthif if
`haaereft eveft irjdfhze` ly Oeyd Bisgethbs Chghte` mecpe` ge ti `eterghfe bifsugers
psybmicijy df` cdter tmdt mecpe` ge ti bifvhfbe tme respif`efts ti dttef` tme gdroet resedrbm.
Rbipe ia tme Rtu`y
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
15/41
BMD^PE\ PZI
Ilkebthves, Getmi`icijy df` Chghtdthifs ia tme stu`y
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
16/41
Pme aicciwhfj repirt gdohfj respifshlhchty mds leef jhvef ti ge hf ir`er ti gdoe geuf`erstdf` tme redc efvhrifgeft ia tme gdroet hf wmhbm resedrbm hs bif`ubte`. Gdroethfj
resedrbm, lehfj d very hgpirtdft ahec` ia stu`y hf gdfdjegeft bdf ifcy le cedrfe` tmriujm
prdbthbdccy wirohfj hf tme gdroets. Pme sulkebt ia gy stu`y lehfj df AGBJ pri`ubt gd`e ge
ji df` hfterdbt whtm tme miusemic`s df` ofiw tmehr luyhfj lemdvhir, preaerefbes df`
expebtdthifs arig tme `eterjefts tmey use. Hf gy stu`y H `eahfe` gy resedrbm ilkebthves
bcedrcy.
Ilkebthves;
Pi gedsure Bifsugers preaerefbe tiwdr` cduf`ry `eterjeft hf Ldfjcd`esm.
Pi ahf` iut tme redsif wmy Bifsugers smhat ti `haaereft cduf`ry `eterjeft lrdf`
hf Ldfjcd`esm.
Pi gdoe sige rebiggef`dthifs recdte` ti `eterjeft gdroet hf Ldfjcd`esm.
Iverdcc, tme dhg ia tme resedrbm tmdt bivers dcc ilkebthves hs ti dssuge tme auture sbhefthahbdccy.
Pme ilkebthves mefbe set pdve` tme wdy air tme exmdusthve resedrbm tmdt bif`ubte` hf tme ahec`
ti ecdlirdte df` dfdcyze sepdrdtecy hf ir`er ti jet d bigpcete df` d `yfdghb ivervhew.
Ilkebthves ia tme Rtu`y
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
17/41
Pmhs hs df expcirdtiry resedrbm hf fdture. Hf wmhbm `dtd mds leef biccebte` tmriujm d wecc-
pcdffe` questhiffdhre df` vhshthfj mhjmcy pipucdte` dreds hf @mdod Bhty. Pme dhg ia tmhs
resedrbm hs ti `rdj iut tme burreft df` pitefthdc redsifs wmhbm mdve tme dlhchty ti mhjmcy eaaebt
if preseft df` auture `eterjeft gdroet hf Ldfjcd`esm. Pmhs hs d resedrbm ti RZIP iut tme
preseft `eterjeft gdroet df` pri`ube vdcudlce hfairgdthif espebhdccy air d gdroeter.
Fdture ia @dtd; Ldshbdccy tmhs repirt hs ldse`/aiuf`e` if ^rhgdry siurbe ia @dtd. Dcsi
sebif`dry siurbes ia `dtd (Hfterfet, Chfe Gdfdjer) were hf fee` ti represeft tme Bigpdfy
priahce, Ghsshif, Qhshif, df` Qdcues etb. Pme bigpdfy wmhbm mds d``e` tme vdcue ti gdroet
resedrbm df` prepdre d repirt if ht.
@ebhshif wds ti dvih` tme sebif`dry `dtd ds gubm ht wds adre. Ht lebduse ia bifachbt, rechdlhchty,
perhsmdlhchty, lhdsfess df` ds wecc ds air tme tmhr`-pdrty `ighfdfbe. Dfitmer redsif ti dvih`
tmeg hs ti gdoe tme resedrbm wiro gire dbbeptdlce df` up ti `dte`. Lebduse miw gdfy
sebif`dry siurbes ia `dtd were dvdhcdlce dcgist dcc ia tmeg dre pri`ube` up ti 5 yedrs dji.
Dcsi tme sebif`dry siurbes ia `dtd mdve leef use` ti `eshjf tme questhiffdhre. Hfterfet,
Experts df` tme liio were tme siurbes arig wmhbm tme hgpirtdft questhifs df` tmehr respebthve
represeftdthif mdve leef dbofiwce`je`. Ds tmhs hs df dbd`eghb resedrbm, ht wds gdf`dtiry ti
jdtmer sige h`eds df` ofiwce`je leaire `eshjf tme wmice resedrbm wiro.
Rdgpchfj Ardge;
Pdrjet respif`efts ia tmhs resedrbm hfbcu`e;
d. If-Jrd`udthif ir Jrd`udte` peipce (Lebduse ti `eterghfe tme auture ia
`eterjeft gdroet)
l.Miusewhae (Pi ofiw tme preaerefbe ia miusemic` wiroer)
Pme dhg ia tmhs repirt wds ti evdcudte tme perbepthif df` preaerefbe ia preseft df` pitefthdc
bifsugers ia cduf`ry `eterjeft piw`er. Dhge` tmdt, tme tdrjet djes ia tme respif`efts were ti
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
18/41
Rdgpchfj Getmi`; Ht wds d Tuesthiffdhre getmi`. Ahec` survey tmriujm privh`hfj d survey
airg (ledrhfj respif`dfts H`efthty, GBTs df` Ipef Ef`e` Tuesthif). Bifsh`erhfj tme
eaaebthvefess df` tme cifjevhty ti airebdst tme upbighfj requhregeft, tme getmi` mds leef
secebte`. Df` tme dwdrefess wds dliut tme ^myshbdc, ^sybmicijhbdc, Ahfdfbhdc hssues, \hjmt
Pdrjets, Phgechfess df` gdfy itmer adbts wmhce mdve gd`e gy `ebhshif.
(\esedrbm Tuesthifs)
\espif`efts H`efthahbdthif (Bifah`efthdc ^drt);
d.Jef`er
l.Dje
b.Ibbupdthif`.Gdhchfj D``ress
Gucthpce Bmihbe Tuesthif (GBT);
e.Miw `i yiu wdsm yiur bcitmes9
a. Zmhbm hs tme `eterjeft yiu dre ushfj fiw9
j.Miw `h` yiu hfacuefbe` ti yiur burreft `eterjeft lrdf`9
m.Zmdt hs tme redsif lemhf` smhathfj ti yiur burreft lrdf` arig tme prevhius
ife9
h.Jeferdccy, hf wmhbm shze yiu purbmdse yiur `eterjeft9
k.Phcc fiw tme gist sdthsayhfj lrdf` mds leef9
Choert Rbdce (\espifse Bdtejirhes; Rtrifjcy @hsdjree, @hsdjree, Feutrdc, Djree, Rtrifjcy
Djree);
o.Cduf`ry `eterjeft piw`er hs efiujm ti wdsm tme bcitm.
c. Rgecc ia d `eterjeft piw`er hs hgpirtdft.
g.Ht ghfhghzes litm thge df` cdlir ti wdsm tme bcitm djdhfst sidp.
Ipef Ef`e` Tuesthif;
f.Zmef yiu tmhfo ia `eterjefts, wmhbm tmhfjs bige dt yiur ghf`9
Dcsi edbm ia tme Gucthpce Bmihbe Tuesthifs ledrhfj df Itmer ipthif ti gdoe tme dfswer
gire acexhlce df` lhds-aree.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
19/41
Rdgpce Rhze; Rhfbe edbm survey hs `haaereft, tmere dre fi mdr` df` adst ruces air `eterghfhfj hts
shze. Pme `ebh`hfj adbtirs wds tme sbdce ia tme survey iperdthifs dre thge, bist, iperdthifdc
bifstrdhfts df` tme `eshre` prebhshif ia tme resucts. Evdcudte` df` dssess edbm ia tmese hssues.
Pmereaire `ebhshif wds ti pri`ube 4>> Tuesthiffdhres ds Rurvey Airg df` `hstrhlute` whtmhf
litm gdce df` aegdce.
Lu`jet; Ds tme survey wds bif`ubte` dgifj tme @mdod @hvhshif df` tme tdrjet bcdsses were
wecc spebhahe`, df` sdgpchfj shze hs dcsi whtmhf d wecc `eterghfe` qudfthty, survey bist wds
very wecc pcdffe` df` tmus ht wds fit tii expefshve. Miwever hfbcu`hfj `ebhshif gdohfj
pribess (jdtmerhfj sebif`dry `dtd, dbd`eghb gdterhdcs), repri`ubhfj survey airgs, bifvhfbhfj
bists, trdfspirtdthif bists ht wds up ti 2,5>>.>> tdod.
Phge; Ds tme resedrbm hs ldse` if prhgdry siurbes ia `dtd df` ht wds bif`ubte` ly
Tuesthiffdhre getmi`. Ht mds tdoef dpprixhgdtecy up-ti 1> `dys arig hftri`ubthif thcc aucc
bigpcethif ia tme repirt. Ir ht mds tdoef < giftms ir dlive. Ht hs wecc dbofiwce`je` tmdt thge
hs d lhj hssue df` cifjevhty hs ife ia tme gist biggif bmdrdbterhsthbs ia tmhs ohf`s ia resedrbm.
Ziros were `e`hbdte` df` tme qudchty ia `dtd wds jit tip prhirhty.
Tuesthiffdhre testhfj;Pmhs hs d auf`dgeftdc step hf `eveciphfj d questhiffdhre. Pesthfj mecps
`hsbiver piir wir`hfj ir ir`erhfj ia questhifs? h`efthay errirs hf tme questhiffdhre cdyiut df`
hfstrubthifs? `eterghfe prilcegs bduse` ly tme respif`eft's hfdlhchty ir ufwhcchfjfess ti
dfswer tme questhifs? sujjest d``hthifdc respifse bdtejirhes tmdt bdf le pre-bi`e` if tme
questhiffdhre? df` privh`e d prechghfdry hf`hbdthif ia tme cefjtm ia tme hftervhew df` dfyreausdc prilcegs. Pesthfj bdf hfbcu`e tme efthre questhiffdhre ir ifcy d pdrthbucdr pirthif ia ht.
D questhiffdhre whcc dt sige pihft hf thge mdve ti le auccy teste`.
Pmus tme questhiffdhre wds pri`ube` df` sulghtte` ti tme dbd`eghb experts df` itmer
experhefbe` persifs. Ht wds bmeboe` air hts uf`erstdf`dlhchty (edsy wir`hfj, stdf`dr` airg ia
seftefbes, jrdggdthbdc birrebthif, df` sequefthdc `ebirdthif), bigairtdlhchty df` recevdfbe. Ht
wds dcsi leef teste` ly repchbd ia tdrjet bcdsses ia peipce. Pmef tme questhiffdhre wds
repri`ube` df` ahfdchze`.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
20/41
Rteps djdhfst lhdsfess df` errir; Ds tme wmice resedrbm survey hs bif`ubte` tmriujm
Tuesthiffdhre getmi`. ^rdbthbes were ti dvih` gist bifah`efthdc hssues df` dcsi trhe` lest ti
`eshjf tme questhiffdhre up-ti jef`er, bcdss, zife, rechjhif, bucturdc, tmhfohfj df` itmer
`hsbrhghfdthve adbtirs. Pmus hts aree efiujm arig biftriversy, mhjm sefshthvhty df`
ghsrepreseftdthif. Dcsi, ti dvih` lhdsfess tme gdterhdcs ia tme questhiffdhre hs `eshjfe`
respebthvecy hf dbbir`hfj ti tmehr fee`s df` cess sefshthve ti sefshthve.
Pi dvih` sdgpchfj df` fif-sdgpchfj errir, tme questhiffdhre wds leef bmeboe` severdc thge
df` birrebte` ds gubm ht pisshlce. Hts ti le gefthife` wmhce bmeboe` tme questhiffdhre, Pdlce
Fi. 4>.4(Bm-4>, E`.5) tmdt hs gefthife` dt tme liio ia Gdroethfj \esedrbm ia tme wrhter
Feresm O. Gdcmitrd, wds aicciwe`. Pme questhiffdhre hs bmeboe` jrdggdthbdccy df` hf fdthve
gdffer.
@dtd Tudchty; Ds Fi gdtter miw gubm pcdffhfj df` testhfj jies hfti d survey, sigetmhfj
ufexpebte` whcc iatef mdppef. Ds d resuct, fi survey hs ever peraebt. Tudchty dssurdfbe
prijrdgs subm ds hftervhew trdhfhfj, hfairgdthif e`hthfj, bigputer prijrdg testhfj, if-
respif`eft aicciw-ups, `dtd biccebthif df` iutput spit-bmebos dre requhre` df` wds if dbthif
ti ghfhghze if-sdgpchfj errirs hftri`ube` `urhfj vdrhius stdjes ia tme survey. Rtdthsthbdc
qudchty-biftric prijrdgs efsure tmdt tme spebhahe` errir cevecs dre biftricce` ti ghfhgug. Pmus
tme `dtd qudchty hs oept bdreauccy.
@dtd pribesshfj pcdfs; Use` R^RR 41.> dfdcythbdc siatwdre ti dfdcyze tme arequefby
(Rtdf`dr` @evhdthif, @dtd Ghsshfj qudfthty, ^erbeftdjes, Bmdrts) df` adbtir dfdcyshs. Dcsi
prepdre` d Zir` `dtd ahce if tme dfswer ia Ipef Ef`e` Tuesthif.
Dt tme ef` ia survey, d `dtdldse ia tme questhiffdhre mds leef pri`ube`. Pi trdbo edshcy air dfy
ohf`s ia birrebthif hf auture edbm ia tme mdr` bipy ia questhiffdhre mds `ebirdte` fugerhbdccy
df` stdpce` whtmhf severdc luf`ces. Pmef tme dfswer ia edbm questhiffdhre Efbi`e` dt tme
`dtdldse ia R^RR 41.>very bdreauccy df` tdoef air tme dfdcythbdc stdjes. Ds tmere wds df ipef
ef`e` questhif df` edbm ia dfswer vdry arig persif ti persif. Pme `dtd ahces dcsi ledrhfj d
wir` ahce ia dcc tme ipef ef`e` dfswers.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
21/41
Lebduse ia gdfy ufbertdhf redsif. Fi resedrbm bdf ever le birrebt. Pmere dcwdys mds sige
chghtdthif rejdr`hfj Phge, \echjhif ir sibhdc Lechea, Cdoe ia experhefbe, Cdoe ia bifah`efthdc
`dtd, Refshthvhty, Hfdlhchty df` Ufwhcchfjfess etb. Pmhs resedrbm dcsi ledrs d aew chghtdthifs.
h. Aew experhefbe; Ds tme resedrbm hs df dbd`eghb resedrbm df` biftdhfs if prhgdry `dtd.
Ht wds bif`ubte` whtm d aew experhefbe. Pme efthre resedrbm hs mhjmcy hfacuefbe` ly
dbd`eghb ofiwce`je df` tme rebiggef`dthif ia tmhr` pdrty (dbd`eghb experts df`
`egi respif`efts).
hh. Bifah`efthdc `dtd;Hf gdfy bdses, tme respif`efts were ufwhcchfj ti gefthif dje df`
use` ti gefthif tme gdhf dred ia chvhfj rdtmer tmdf spebhay gire. Ds exdgpce; @mdod.
Pmus gdfy were ufbifah`eft ti gefthif gdfy ia tmhfjs wmhbm tmey were requeste` ti
dttegpt.
hhh. \espif`eftsHfdlhchty df` Ufwhcchfjfess; Ht wds dfitmer shjfhahbdft gdtter. D aew
fugler ia respif`efts sohppe` survey questhifs. Ht lebduse ia sigewmere tmey were
bifause` df` sigewmere tmey trhe` ti oeep suspefse.
Miwever, tme repirt ledrs tmise twi ia chghtdthif. Pme uf`erstdf`hfj ia respif`efts df`
respifses mdve gd`e ht vdcudlce df` ht biftdhfs Pip ia tme Ghf` ia preseft df` pitefthdc
bifsugers ia Cduf`ry @eterjeft ^iw`er Gdroet. Zhsm hs tmdt tme auture resedrbmer bdf liist
tme resucts ia burreft test ly stu`yhfj tme itmer rejhifs ia Ldfjcd`esm ushfj shghcdr type ia
stu`y.
Chghtdthifs ia tme Rtu`y
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
22/41
BMD^PE\ PM\EE
Dfdcyshs df` Ahf`hfjs
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
23/41
Pmhs pdrt ia tme repirt hs ledrhfj tme siuc ia tme repirt. Mere dfdcythbdc tdlces dre dttdbme` whtm
fugerhbdc ahjure. Zhtm tme usudc expcdfdthif. ^he bmdrt ia edbm dfdcyshs dcsi lehfj gefthife`
ti ahjure-iut df edrcy h`ed dliut tme bifsuger redbthif ia cduf`ry `eterjeft piw`er hf
Ldfjcd`esm. Pme dfdcythbdc pdrt hs bifshsts ia 4< vdrhdlces. Pme siuc pdrt ia tme repirt stdrts
fiw.
Dliut \espif`efts Jriup;
Jef`er
Arequefby ^erbeft Qdch` ^erbeft
Bugucdthve
^erbeft
Qdch` Gdce 1= 1=.> 1=.> 1=.>
Aegdce 2< 2 2 4>>.>
Pitdc 4>> 4>>.> 4>>.>
Mere, tme sdgpce shze hs 4>>. Gdce respif`efts were 1= ir 1=% dfs tme aegdce respif`efts
were 2< ir 2>% hs ehtmer gdce ir
aegdce. Ds dcc tme respif`efts dttegpte` tmhs tdrt. Pme fugler ia ghsshfj `dtd hs I.
Dje
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` - 20.2 20.2
.=
>.>
Pitdc 88 88.> 4>>.>
Ghsshfj Rysteg 4 4.>
Pitdc 4>> 4>>.>
Mere mehjmt fugler ia respif`efts hs letweef djes
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
24/41
Ibbupdthif
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` Rtu`eft := :=.> :=.> :=.>
Lushfessgdf 2 2.> 2.> =4.>
Egpciyee 4> 4>.> 4>.> 84.>
Miusewhae 8 8.> 8.> 4>>.>
Pitdc 4>> 4>>.> 4>>.>
Pme dfdcythbdc tdlce air ibbupdthif sdys tmdt := hf qudfthty ir :=% ia respif`efts dre stu`efts
(if jrd`udthif). 4>% dre egpciyees df` hts sebif` mehjmt jriup ia respif`efts. 8 ir 8% ia
respif`efts dre miusewhae df` 2 ir 2% ia respif`efts dre lecifj ti ghbri cevec lushfess. Zhtm
zeri ghsshfj vdcue tme bigpcethif rdte hs 4>>%.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
25/41
Cibdthif
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve ^erbeft
Qdch` @mdfgif`h .> .0 .0
Gimdggd`pur 2.4 12.2
Lifisry < 15.2
Mdthrpiic 5 5.> 5.4 :>.0
Cdcldjm 5 5.> 5.4 :5.5
Bdftifgeft < ::.1
Gimdomdch 2 2.> 2.4 =>.1
Kdtrdldrh 4 4.> 4.> =4.1
^urdf @mdod < =2.:
Zdrh 4 4.> 4.> =0.:
Rdvdr 4> 4>.> 4>.< 80.8
Adrgjdte < 81.8
Dzhgpur 2 2.> 2.4 4>>.>
Pitdc 8= 8=.> 4>>.>
Ghsshfj Rysteg <
Pitdc 4>> 4>>.>
Ds tme resedrbm wiro hs bif`ubte` hf @mdod bhty df` driuf` ia 41 ia `haaereft dreds. Pme
mehjmt
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
26/41
GBT questhifs dfdcyshs df` ahf`hfj
T.4 Miw `i yiu wdsm yiur bcitmes9
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` Mdf` 84 84.> 84.8 84.8
Zdsmhfj gdbmhfe : :.> :.4 88.>
Cduf`ry 4 4.> 4.> 4>>.>
Pitdc 88 88.> 4>>.>
Ghsshfj Rysteg 4 4.>
Pitdc
4>> 4>>.>
^eipces were dso ti sdy tmehr wdy ti wdsm tme bcitms df` 84 peipces sdh` tmdt tmey use mdf`.
Adrtmer, : peipce d`ipte` ti wdsmhfj gdbmhfe. Ifcy 4 persif sdh` tmdt Me bmiise @milh ir
Cduf`ry servhbe. Fiw, ifbe ht privhfj tmdt yet tme yiufj jeferdthif ia Ldfjcd`esm hs d`ipte`
whtm tme trd`hthifdc wdy ia bcedfhfj tme bcitm. Zdsmhfj gdbmhfe hs fit tmdt gubm hgpirtdft yet.
Mere ghsshfj vdcue hs 4.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
27/41
T. 24.> 24.>
Rura exbec 05 05.> 05.> :1.>
\hf
Ph`e 4 4.> 4.> 8=.>
Phlet 4 4.> 4.> 88.>
Itmer 4 4.> 4.> 4>>.>
Pitdc 4>> 4>>.> 4>>.>
Arig tme dlive `dtd hts fiw bcedr tmdt gist ia tme peipce dre ushfj Rura Exbec. Dpprixhgdtecy
05 ir 05% ia peipces use Rura Exbec, 24 peipce use wmeec df`
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
28/41
T.2 Miw `h` yiu hfacuefbe` ti yiur burreft `eterjeft lrdf`9
Arequefby ^erbeft Qdch` ^erbeft
Bugucdthve
^erbeft
Qdch` PQ/Fewspdper 1: 1:.> 1:.> 1:.>
AG rd`hi/Lhcc
lidr`/Bdgpdhjfhfj< 18.>
Adghcy/Arhef`s/\etdhcer 24 24.> 24.> 4>>.>
Pitdc 4>> 4>>.> 4>>.>
Mere, respif`efts mdve smdre` tmdt miw tmey were hfacuefbe` ly tme lrdf` tmdt tmey ushfj fiw.
Df` tme ahf`hfj sdys tmdt tme yiufj jeferdthif hs bifthfuhfj hts hfterest if PQ df` Fewspdper
df` ht bifahfe` tme pipucdrhty ia AG rd`hi, Lhcc Lidr` ir evef Bdgpdhjfhfj.
D `hsthfjuhsme` pdrt ia 24 respif`efts were hfacuefbe` ly Arhef`, Adghcy df` \etdhcer.
Miwever, tme dlive tdlce smiw us tmdt PQ df` fewspdper hs yet miw gubm hgpirtdft ti
bif`ubt prigithifdc dbthvhthes.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
29/41
T.0 Zmdt hs tme redsif lemhf` smhathfj ti yiur burreft lrdf` arig tme prevhius ife9
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` ^rhbe 5 5.> 5.> 5.>
^ipucdrhty 41 41.> 41.>
D``hthifdc spebhdc aedtures 5 5.> 5.>
Letter bcedfhfj 15 15.> 15.> 84.>
Dvdhcdlhchty 0 0.> 0.> 85.>
Itmer 5 5.> 5.> 4>>.>
Pitdc 4>> 4>>.> 4>>.>
Gist ia tme respifses smiw tmdt tme redsif lemhf` bmdfjhfj tmehr prevhius lrdf` wds
bcedfhfj. Dgifj 4>> ia respif`efts, 15 mdve swhtbme` tmehr lrdf` ifcy air bcedfhfj hssue.
Dcsi 41 peipces (sebif` mehjmt fugler ia respif`efts) `h` ht air pipucdrhty. Pwi sdh` tmdt
tmey mdve bmdfje` whtmiut dfy redsif df` ifcy ife mds bmdfje` ht air sohf hssue. Pmereaire
we bdf b ifbcu`e tmdt ha d lrdf` wds ti h fbredse hts `egdf` df` gdroet smdre ht smiuc`
bifbeftrdte if tme bcedfhfj bdpdbhty df` priper prigithifdc dbthvhthes ia tme cduf`ry `eterjeft
piw`er df` ht smiuc` le gire tmdf itmer d``hthifdc aedtures ia tme pri`ubt.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
30/41
T.5Jeferdccy, hf wmhbm shze yiu purbmdse yiur `eterjeft9
Arequefby ^erbeft Qdch` ^erbeft
Bugucdthve
^erbeft
Qdch` Cess tmdf 4>>jg 40 40.> 40.4 40.4
4>> ti >jg
4oj 0 0.> 0.> 4>>.>
Pitdc 88 88.> 4>>.>
Ghsshfj Rysteg 4 4.>
Pitdc 4>> 4>>.>
Pmhs tdlce hs smiwhfj tme qudfthty rdfje ia tme pri`ubts tmdt tme respif`efts use. Gist ia tme
respif`efts use tme -5>>jg `eterjeft. Zmhbm hs recdte` whtm tme Rura Exbec df` Zmeec
wmhbm dre respebthvecy dgiufts ti 05 % df` 24% ia tme titdc respif`efts. Rebif` gist
pipucdr qudfthty hs 4>>->jg wmhbm hfbcu`es \hf gistcy. Mefbe, arig tme `dtd dfdcyshs ht
lebiges bcedr tmdt gist ia tme peipce bifsuge `eterjeft piw`er dt d lhj dgiuft. Ghfh ^db
jets fext prhirhty.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
31/41
Choert Rbdce dfdcyshs df` ahf`hfj
T.1 Cduf`ry `eterjeft piw`er hs efiujm ti wdsm tme bcitm. Miw `i yiu evdcudte ht9
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` Rtrifjcy @hsdjree 4: 4:.> 4:.2 4:.2
@hsdjree 4: 4:.> 4:.2 20.:
Feutrdc 40 40.> 40.2 08.>
Djree 2= 2=.> 2=.= =:.=
Rtrifjcy Djree 4< 4 4>.>
Pitdc 8= 8=.> 4>>.>
Ghsshfj Rysteg <
Pitdc 4>> 4>>.>
Pme aicciwhfj tdlce biftdhfs tme `dtd ia Choert sbdce df` dgifj tme 5 `haaereft gedsuregeft
cevecs. Miwever, peipce were dsoe` ti gedsure dliut wmetmer cduf`ry `eterjeft ^iw`er hs
efiujm ti wdsm tme bcitm ir fit. Gist ia tme peipce (2=%) djree df` ifcy 4
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
32/41
T.: Rgecc ia d `eterjeft piw`er hs hgpirtdft. Miw `i yiu evdcudte ht9
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` Rtrifjcy @hsdjree 4> 4>.> 4>.4 4>.4
@hsdjree = =.> =.4 4=. 8.4 05.5 :
Pitdc 88 88.> 4>>.>
Ghsshfj Rysteg 4 4.>
Pitdc 4>> 4>>.>
Pmhs tdlce smiwhfj tmdt 05% peipce djree` tmdt sgecc hs dcsi hgpirtdft air `eterjeft piw`er
df`
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
33/41
T.= Ht ghfhghzes litm thge df` cdlir ti wdsm tme bcitm djdhfst sidp. Evdcudte ht.
Arequefby ^erbeft Qdch` ^erbeft Bugucdthve erbeft
Qdch` > 4 4.> 4.> 4.>
Rtrifjcy @hsdjree 4> 4>.> 4>.4 44.4
@hsdjree = =.> =.4 48. 1.4 28.0 10.1
Rtrifjcy Djree 25 25.> 25.0 4>>.>
Pitdc 88 88.> 4>>.>
Ghsshfj Rysteg 4 4.>
Pitdc 4>> 4>>.>
Pme dlive dfdcythbdc tdlce ledrhfj tme `dtd dliut yiufj bifsugers perbepthif if cduf`ry
`eterjeft piw`er djdhfst cduf`ry sidp. Gist ia tme peipce djree tmdt `eterjeft piw`er
ghfhghze thge df` cdlir djdhfst sidp df` sebif` gist ia tme peipce strifjcy djree whtm ht.
Lesh`es, 4> peipces dre strifjcy `hsdjree whtm ht. Mere ghsshfj vdcue hs 4.
Miwever, tme aicciwhfj resedrbm hs bifahrge` dliut tme bifsugers pishthve pi hft-ia-vhewdliut cduf`ry `eterjeft piw`er djdhfst cduf`ry sidp.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
34/41
Ipef Ef`e` Tuesthif df` @hsbusshif;
T.8 \espif`efts Zere dsoe` ti smdre tmehr Pip ia tme Ghf` wmef tmey tmhfo dliut
Cduf`ry @eterjeft ^iw`er.
D shjfhahbdft fugler ia peipce mds gefthife` Zmeec. Ht gdy lebduse ia tme edrcy eftry df`
subbessauc PQ Bigerbhdcs. Ht ti le gefthife` tmdt tme gdkirhty fugler ia respif`efts hf
Ldfjcd`esm hs yet mhjmcy hfacuefbe` ly PQ biggerbhdcs ifcy df` hts dliut tme yiufj
jeferdthif. Miwever, lesh`es wmeec d aew fugler ia tme respif`efts were gefthife` tme
fdge ia Rura Exbec df` \hf.
Gdfy dre gefthife` tmdt tmey rebijfhze Zdsmhfj Bcitm. Hts gdy le lebduse ia tme
hfterrecdthif letweef `eterjeft piw`er df` `hrty bcitm. Biggif ^eipces hf Ldfjcd`esm use
tme `eterjeft piw`er gdhfcy ti wdsm tme bcitm. Pmus `eterjeft piw`er jit hts strefjtms gdhfcy
air tme dlhchty ti bcedfhfj tme bcitm.
Gdfy dcsi bifberfe` dliut tme sgecc sdyhfj hts d surpcus df` tmey expebt gdfy ia jii` sgecc.
Fi ife bcdhge` dliut exhsthfj sgeccs. Lut arig tme pihft ia vhew ia bifsugers sgecc fit
gdf`dtiry dt dcc. Lut ha tme sgecc biges. Ht smiuc` le mhjmcy verhahe` leaire ht biges air
biggerbhdc githve. Lebduse ha tme sgecc whcc `hsbigairt tme bifsuger. Bertdhfcy tmey whcc
swhtbm tme lrdf`. Rgecc hs tmdt ohf`s ia tmhfj tmdt represefts us aresmfess df` hgpdbts if iur
dbbeptdfbe ti itmers. Miwever hts very gubm hgpirtdft.
Exbepthfj, respif`efts were dcsi sdh` tmdt tmey regegler piw`er sidp, syftmethb, sh`e eaaebt,
prhbe, pipucdrhty, pdhfaucfess, dvdhcdlhchty, Useaucfess, Rhze ia tme pri`ubt etb. Qery aew dcsi
gefthife` tmdt tmey aeec df ir`er ti wdsm bcitm, bifsh`er bifvefhefbe df` edsegeft hf bdse iatmhfohfj dliut cduf`ry `eterjeft piw`er.
Lesh`es, ife ia tme ife muf`re` respif`efts sdh` iut ia tme questhifs df` rebiggef`e` ti
ipef XiuPule bmdffec reaerrhfj ti tme d``hbthif ia yiufj jeferdthif. Me dcsi rebiggef`e`
ti `i `iir ti `iir gdroethfj df` exegpchahe` tme subbess ia Rdf`dchfd Rdf`dc Ridp ushfj tme
aicciwhfj getmi`.
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
35/41
BMD^PE\ AIU\
\ebiggef`dthifs df` Bifbcushif
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
36/41
Dt tme ef` ia resedrbm, hts fiw bcedr tmdt tme Cduf`ry @eterjeft Gdroet hf Ldfjcd`esm hsjdhfe` pipucdrhty djdhfst cduf`ry sidp df` itmer recdte` wdsmhfj gdterhdcs. Bifberfhfj hssue
hs tmdt tme yiufj jeferdthif hs dcsi d`ipte` hf use ia Cduf`ry @eterjeft ^iw`er. Fiw, ldse`
if tme prhgdry `dtd, tme bigpdfhes bdf `eepcy bifbeftrdte if sige hssues recdtes tme aicciwhfj
pri`ubt. Pme oey ahf`hfjs tmdt tme resedrbm wiro hs experhefbe` dre `esbrhle` leciw whtm
fugerhbdc ir`er.
@eshjf d `eterjeft tmdt hs eaahbheft litm hf mdf` df` wdsmhfj gdbmhfe.
D wecc-`eahfe` bigpdrhsif letweef seca-`eterjeft pri`ubt df` bigpethtirs pri`ubt hs
mhjmcy rebiggef`e` leaire biggerbhdccy tdoe tme @eterjeft dt gdroet.
Lebduse ia sefshthvhty, sgecc ia d `eterjeft bdf jet d priper df` smdrper ilservdthif.
Tudchty biges ahrst. Hf tmdt hssue tme `eterjeft piw`er smiuc` mdve ti pdss df h`edc
cevec ia bcedfse.
D cifj thge ilservdthif hs mhjmcy rebiggef`e` ti RIZP iut tme pri`ubt gubm
eaahbheftcy df` air tme dbburdby ia fext steps.
Pry ti jet bifsugers tip ia tme ghf` ti `eshjf mhjmcy eaaebthve prigithifdc dbthvhthes.
@eshjf mhjmcy mugdf-psybmicijy `ighfdte` prigithifdc tdbthbs lebduse ti jet tip
dttefthif ia tdrjet pipucdthif.
\ejucdr gdroet resedrbm hs gdf`dtiry. Lut hf subm d wdy tmdt whcc fit hrrhtdte tme
bifsugers. Itmerwhse ht bdf mdrg tme lrdf` vdcue.
Iverdcc, d wecc reaerre` lcueprhft tmdt hs aiuf`e` if gdroet resedrbm, RIZP dfdcyshs, cifj
terg ilservdthif df` gdroethfj pcdf hs mhjmcy rebiggef`e` df` edbm df` every ia tme
`ebhshif smiuc` le gd`e arig tme pihft-ia-vhew ia d bifsuger.
\ebiggef`dthifs
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
37/41
Rhgpcy d resedrbm lebiges very eaahbheft df` dbbeptdlce wmef ht biftdhfs prhgdry `dtd wmhbm
dre bifsuger irhefte`. Adrtmer ht lebiges gire redsifdlce wmef ht lebiges d`kuste` whtm wecc
verhahe`, df` mhjmcy dfdcythbdc sebif`dry `dtd. Dcc tmhfjs dre wecc d`kuste` df` represefte`
whtm fugerhbdc ir`er, tdlucdr getmi` df` `hdjrdgs. Air letter uf`erstdf`hfj, tme repirt hs
aiuf`e` if expresshve tebmfhques.
Pmhs repirt hs biftdhfhfj stu`y suggdry ia sebif`dry `dtd df` resedrbm resucts `etdhchfj tme
hf`hbdthif, pitefthdchty df` rebiggef`dthif. Ht biftdhfs fee`y fews, resedrbm jdp, resedrbm
ilkebthves, types, tdbthbs, tdrjet pipucdthif, getmi` ia resedrbm, dfdcyshs df` hfterpretdthif,
rebiggef`dthif whtm vdcudlce evh`efbes (stu`y gdterhdcs, `dtd siurbes, reaerefbes etb.).
Ahfdccy, tme repirt hs dhge` `urhfj tme gist hgpirtdft pdrt ia Jrd`udthif hfterfsmhp df`
biftdhfs brubhdc `dtd df` hfairgdthif ia preseft df` pitefthdc Cduf`ry @eterjeft Gdroet ia
urldf df` ds wecc ds rurdc dreds hf Ldfjcd`esm.
Bifbcushif
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
38/41
@\. \HPERM O. ^DPEC (40). HF@HDF @EPE\JEFP HF@URP\X; FEE@ AI\ FEZ
QD\HDFP PI PD^ ^IPEFPHDC JD^R ^J \esedrbm Befter air Jiverfdfbe Rystegs,Jukdrdt Pebmficijhbdc Ufhvershty, Dmge`dld`, ^ 4, >:2rc, ^ 2, 5, :
G Rdyee` Dcdg df` G`. Adrmdf Adruquh (>8). Eaaebt ia Rdces ^rigithif if BifsugerLrdf` ^reaerefbeYD Bdse Rtu`y ia Cduf`ry @eterjeft hf @mdod Bhty Bifsugers, Qic. 2 Fi.
/`/4fvITOGRRITizqT@[r15-
vKqPgsGBPbAJO@Zb^s4B5us/e`ht9fiYre`hrebt7true#respifse7DBX@LFjz\Ps4sTljqFh
wBb>-OI^dpGFzOlx
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
39/41
@daai`hc Hfterfdthifdc Ufhvershty
Qdrhdlce Chst;
4. Bcedfhfj
.
Cdlir
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
40/41
@daai`hc Hfterfdthifdc Ufhvershty
Cduf`ry @eterjeft ^iw`er
Jef`er; Dje; Ibbupdthif; D``ress;
4.
Miw `i yiu wdsm yiur bcitmes9d. Mdf`
l. Zdsmhfj gdbmhfe
b. @milh ir cduf`ry
`. Itmer
>jg
l.
4>> ti >jgb. ti 5>>jg
`. Ir
7/26/2019 Internship Report on An Evaluation of the Consumers Perception Toward Laundry Detergent Powder in Bangladesh.
41/41
1. ^cedse \ed` Bdreauccy df` rdte yiur preaerefbe ly ( I ) gdrohfj;
Rtrifjcy
@hsdjree@hsdjree Feutrdc Djree
Rtrifjcy
Djree
Cduf`ry `eterjeft piw`er hs
efiujm ti wdsm tme bcitm 4 < 2 0 5
Rgecc ia d `eterjeft piw`er hs
hgpirtdft4 < 2 0 5
Ht ghfhghzes litm thge df` cdlir
ti wdsm tme bcitm djdhfst sidp4 < 2 0 5
:. Zmef yiu tmhfo ia `eterjefts, wmhbm tmhfjs bige dt yiur ghf`9
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
.Pmdfo Xiu