Internship Report

1. Report 1 Internship Report August November 2014 Student: Vu Nguyen Internship Company: American Bank Center Class: MKTG 4398 001 Job Coaches: Kristen Bily, Eric Jaramillo Study: Marketing Professor Advisor: Dr. Monica Hernandez Student n0. A03538869 Arena I Convention center I Selena auditorium

2. Report 2 Preface Currently Im completing a Bachelors degree in Marketing at Texas A&M University of Corpus Christi in Texas, USA. Im in my senior year and therefore I have to conduct a 5 months internship. The reason I choose to do my internship is because I wanted to benefit from the experience. This is my very first experience working for a big company, especially for the marketing department. I believe that I would gain not only in hand-on experience on the marketing field but also in networking. Another goal is that Im planning to work for the company in different facility and follow a Masters program. This is why I choose to follow my internship; to learn and develop new sets of skills and to experience working abroad. In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period.

3. Report 3 For this opportunity, I thank: Eric Jaramillo, who is the Marketing Director of American Bank Center and my job coach. I want to thank him for giving me the opportunity to follow my internship at the company. He had the kindness to accept me in the company and guide me through my internship with advice, feedback and tips despite his busy schedule. Kristen Bily, who is the Marketing & media Relations Manager. She helped and coached me during my internship by giving me feedback and tips on how to handle and approach situations. She had always time to answer all my questions concerning my internship. Dr, Monica Hernandez, my professor advisor, who is keeping in touch with me the whole time I interned at the American Bank Center. She was very thoughtful who gave me the freedom of making my own choice and was always there for my professional career. Also I appreciated all the interns and personals I worked with and spent good moments with during my internship. I want to thank Lisa Perez, Justin Fira, Stephen Ramirez, and Amanda Flanigan.

4. Report 4 Table of contents 1. INTRODUCTION 1.1 Internship Objectives 1.2 My expectations 1.3 Introduction to the Company 2. PROJECTS 2.1 Promotion guidelines 2.2 Event coordination and planning 2.3 Street team 2.4 Marketing research 3. REFECTIONS 4. CONCLUSION

5. Report 5 Introduction 1.1 Internship Objectives The reason I choose to follow an internship is because I wanted to benefit from the experience. I wanted a new challenge and to learn, improve and develop new sets of skills. During my internship 2 major competencies are central: Working as a Project executer, performing duties and activities and analysing them from different perspectives. And working as Marketing research, where I have to be able to prepare a realistic and correct (project) research. These are the 2 major competencies that I have to conduct and focus on during my internship. Also I have to choose at least 1 minor competency that needs to be executed and developed during my internship. And finally I have to set up personal targets to develop and improve my skills. Project executor: During my 5 month of internship, I want to actively contribute to the companys objectives by applying the knowledge I obtained during my education such as the important aspects of communication including marketing communication, advertising, PR, media, written communication, information, organization and management. Marketing Research As a Researcher, my job is to locate the target market exclusively for each shows. I also had an opportunity to work on the promotion guideline, which required unique and extensive marketing research skill sets. I will go more into details in the following segments. 1.2 My expectations Before my internship began my expectation where high, because it would be my first intern at a large sized company. I am working as advertising assistant at Island Waves publication; however, to work at the American Bank Center is a whole different level of experience. I was very excitied. Before my internship began, I had an interview with Mr. Jaramillo and Ms. Bily and they described what kind an internship it is going to be. The company is named American Bank Center and it is under SMG world management. They specialize in special events, sport and booking occasions. Its the most modern facility in Corpus

6. Report 6 Christi area. The description of my work, activities and assignments exist from; observing and researching, developing new ideas and strategies, updating contents, assisting with events and planning and executing the social media strategy and blog developments. Also I did my own research by going through the companys website to get an impression and understanding what kind of company it was. With the knowledge I obtained, I knew I could learn much and I knew I could achieve my learning objectives. I wanted to follow an internship where I could work in the marketing & communication field, because I always had an interest in that area. The process of observing, researching and planning has always interested me. I wanted to learn and specialize in how to attract attention by promoting brands, products and services through media. The work also interconnects with other course programs that I followed and also found interesting such as, Strategist, Project organizer and Researcher. That is why I choose this internship company. It is suitable and I knew could achieve my learning goals 1.3 Introduction to the company SMG, the world leader in venue management, marketing and development, was founded in 1977 with the management of our first facility, the Louisiana Superdome. The company soon grew to manage convention centers, exhibition halls and trade centers, arenas, stadiums, performing arts centers, theaters, and specific-use venues such as equestrian centers. SMGs clients benefit from the companys depth of resources and its unparalleled expertise, leadership, and creative problem solving. Their successful growth has been built on the many partnerships, relationships, and resources they have developed with their clients both municipal and private. This unique combination of resources, relationships, and expertise has allowed SMG to define and refine the industry throughout its history. Their ownership and team of dedicated corporate support personnel make us unrivalled in the field of private facility management. The American Bank Center is an entertainment complex located in Corpus Christi, Texas. The complex consists of an auditorium convention center and arena. The facility hosts numerous conventions, trade shows, exhibitions, live performances and sporting events. It is home to the Corpus Christi Ice Rays Tier II Jr. A ice hockey team, Corpus Christi Fury indoor football Team, and the Texas A&M UniversityCorpus Christi Islanders men's and women's NCAA basketball teams.

7. Report 7 Project 2.1 Promotion Guidelines It was amazing opportunity to create a brand new promotion guidelines for American Bank Center facility. The guidelines are for shower promoters such as LiveNation, or local show promoters to have a general view of Corpus Christi City as well as American Bank Center. At the American Bank Center, they offer 3 facilities, which can fit variety of shows and purposes. American Bank Center Arena, the biggest arena in South Texas area, can be a place for huge concert and event. The facility can hold up to 5000 people. In fact, it had hosted shows like Miranda Lambert, Tim McGraw and Cher. Following by the Selena Auditorium, one of the most glamorously designed facilities in the US, can hold up to 3000 people. It was the host place for Three-door down, Get-down Motown, and many others. American Bank Center also offers the conference place, which can hold up to 10000 people. The Project consisted of hours of researching on Corpus Christi city, the facilities themselves and phone calls. To have a closer look of the result, I attached the file below:

8. Report 8 [Promoters Guide] Arena I Convention center I Selena auditorium

9. Report 9 Table of Content Nueces and Surrounding Counties Demographics Facts Population Population by Age Group Percentage of Race Effective Buying Income Cost of Living Education Education Attainment (Population 25 years and over) Post-Secondary Institution Housing Housing Tenure 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com

10. Report 10 Nueces and Surrounding Counties County Population Kenedy 431 Brooks 7,161 Kleberg 32,025 Jim Wells 32,025 Nueces 347,691 San Patricio 65,600 Bee 32,527 Refugio 7,259 Goliad 7,351 Duval 11,717 McMullen 726 Live Oak 11,664 Calhoun 21,609 Jackson 14,255 Lavaca 19,468 Dewitt 20,465 Gonzales 20,045 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

11. Report 11 Demographics Facts Corpus Christi is the 8th largest city in Texas with an estimated population of 316,381 in 2013. The Corpus Christi area has over 113 miles of Gulf Coast beaches; visitors to Corpus Christi have access to nearly 70 miles or beachfront on Padre and Mustang islands. The average high temperature in January is 65 degrees, and in July and August is 93 degrees. American Bank Center 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

12. Report 12 Population Survey Year Corpus Christi Nueces County Corpus Christi MSA Coastal Bend 2013 316,381 347,691 516,793 7,115,856 Populationby Age Group Percentage of Race 67.30% 14.8%26% 32.4% 26.5% 6.63% Corpus Christi population by age group 1 - 19 20 - 24 25 - 34 35 - 44 55 - 64 65+ 71.7% 4.65% 1.23% 22.42% Corpus Christi population by race Caucasian African American Asian Hispanic/Latino Arena I Convention center I Selena auditorium

13. Report 13 Demographics Effective Buying Income Area Median Household Income Per Capital Income Total Income Corpus Christi CSA $44,284 $23,307 $6,689,479,000.0 Region Cost of Living Area Cost of Living index Corpus Christi 82% National Average 100% 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

14. Report 14 Education Education Attainment (Population 25 years and over) IndexCorpus Christi Texas National Completed 8th grade 79.6% 73.1% 69.3% Completed high school 75.8% 67.1% 58.6% Completed some college 51.1% 34.2% 35.7% Completed associate degree 25.6% 13.9% 18.4% Completed bachelors 19.6% 10.3% 13.9% Completed masters 7.2% 3.0% 5.9% Completed professional degree 2.5% 0.3% 1.5% Completed doctorate 0.8% 0.0% 0.5% Survey of 2013 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

15. Report 15 Education Post-Secondary Institution School name Number of students Del Mar College (Corpus Christi) 12,236 Texas A&M University of Corpus Christi 10,508 Texas A&M University of Kingsville 8,067 Coastal Ben College (Beeville, Kingsville, Alice) 3,992 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

16. Report 16 Housing Housing Tenure Statistic Corpus Christi Texas National Average number of people per household 2.8 2.8 3 Median value owner occupied home $107,600 $114,200 $200,419 Median property taxes paid $1,366 $1,232 $1,696 Median rent asked $796 $712 $801 Percent owner occupied 63.4% 73.8% 72.3% Percent renter occupied 36.6% 26.2% 27.7% 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

17. Report 17 Media Information Print Print Account Rep. E-mail Corpus Christi Caller-Times Steve Arnold [email protected] Tejano y Groupo News Leonardo Quiroz [email protected] Office # 361.886.3624 361.853.1804 TV Station Sales Rep. E-mail KIII-ABC Charles Burnes [email protected] KORO-Univision Claire Arredondo [email protected] KRIS-NBC Ken Schuetze [email protected] KZTV-CBS Ken Schuetze [email protected] KAJA-Telemundo Ken Schuetze [email protected] Time Warner Linda Hattersley [email protected] KTMV Carlos Lopez [email protected] KUQI-Fox Tim Noble [email protected] Grande Samantha Stemplinger [email protected] Office # 361.886.3624 361.853.1804 361.774.7658 361.774.7658 361.774.7658 361.857.2757 361.289.8877 361.600.3804 361.876.1062 Fax # 361.886.3624 361.853.1804 361.886.6116 361.886.6116 361.886.6116 361.855.3866 361.882.1973 Radio Station KKLM-FM KLUX-FM KEDT-FM KBNJ-FM KKBA-FM KMXR-FM KZFM-FM KLTG-FM KFTX-FM KLHB-FM KRYS-FM KSAB-FM KNCN-FM KKPN-FM KPUS-FM KMJR-FM KJKE-FM KCTA-AM KSIX-AM KINE-AM KKTX-AM KUNO-AM KEYS-AM KROB-AM KDAE-AM Dial Position 88.7 89.5 90.3 91.7 92.7 93.9 95.5 96.5 97.5 98.3 99.1 99.9 101.3 102.3 104.5 105.5 107.3 1030 1230 1330 1360 1400 1440 1510 1590 Format ChristianContemp. Catholic Radio Public Radio NPR Christian Contemp. Adult Contemp. Oldies Hip Hop Hot AC Country Tejano Country Tejano Rock Hot AC Classic Rock Spanish JAKE Religious Sports ESPN Radio Spanish News Talk Spanish News Talk Spanish Religious Website www.klove.com www.klux.org www.kedt.org www.kbnj.org www.hotz95.com www.thebeach965online.com www.kftx.com www.club983.com www.krysfm.com www.ksabfm.com www.c101.com www.theplanet1023.com www.kctaradio.com www.espn1230ksix.com www.1360online.com www.1440keys.com www.radiolibertad.com Sales Rep. Russ Martin Leanne Winkler Joe Fahl Victoria Reyes Celeste Torres Victoria Reyes Gabrielle Gutierrez Cyndi Rowden Gabrielle Gutierrez Celeste Torres Celeste Torres Celeste Torres JohnnyBoots JohnnyBoots Gabrielle Gutierrez JohnnyBoots AshlynYork Victoria Reyes Carlos Lopez Celeste Torres Celeste Torres Victoria Reyes Ben Benavides Office # 800.525.5683 361.289.1420 361.855.2213 361.855.0975 361.561.2331 361.289.0111 361.561.2331 361.883.1600 361.883.5987 361.883.1600 361.289.0111 361.289.0111 361.289.0111 361.814.3800 361.814.3800 361.883.1600 361.814.3800 361.882.7711 361.561.2331 361.289.8877 361.289.0111 361.289.0111 361.561.2331 361.299.6001 361.299.1992 Arena I Convention center I Selena auditorium

18. Report 18 Local Restaurants Restaurants Water Street Oyster Bar & Grill Executive Surf Club Thai Spice DowntownGrill Mesquite Street Grill Vietnam Blackbeards Fajitaville Pier 99 Address 309 N Water St, Corpus Christi, TX 309 N Water St, Corpus Christi, TX 523 N Water St, Corpus Christi, TX 622 N Water St, Corpus Christi, TX 224 N Mesquite St, Corpus Christi, TX 701 N Water St, Corpus Christi, TX 3117 Surfside Blvd, Corpus Christi, TX 221 S Hotel Pl, Corpus Christi, TX 2822 N Shoreline Blvd, Corpus Christi, TX Website www.waterstreetoysterbar.com www.executivesurfclub.com www.downtowngrillcc.com http://vietnam-restaurant.com http://blackbeardsrestaurant.net/ www.fajitaville.com www.pier99restaurant.com Phone 361.881.9448 361.884.7873 361.883.8884 361.883.4745 361.884.8870 361.853.2682 361.884.1030 361.888.5554 361.887.0764 1901 N. Shoreline Blvd. Corpus Christi, Texas 78412 I 361.826.4700 I www.americanbankcenter.com Arena I Convention center I Selena auditorium

19. Report 19 2.2 Event Coordination and Planning The marketing and promotional activities that I worked on during my internship were; promoting TV eyes through blogs and articles, writing about the event theme, networking, venue, vendors, food and drinks. Also I have used TV eyes to search on the different social media tools such as Facebook, Twitter and LinkedIn. I have also operated the blog articles on other relevant social media and event websites. Before working on the Marketing and promotion activities we set up marketing target goals. Every TV eyes tab event has a different theme and targets a different market. Each TV eyes event has a different theme and for each one we focus and target a different market. Depending on theme of the marketing target goals exist of: Which target markets the focus goes to, Which Vendors to contact and approach Which potential sponsorship partners to approach Which contact potential sponsors and prize contributions to approach The planning activities that I have worked many meet and greet on many events such as Miranda Lambert, Tim McGraw, SlipKnot, and many others. I had to work on tracking information about the attendees by doing follow up calls to see who was attending the meeting. With the help of a tracking list, I had to maintain and track the information that I was getting through invitation emails that American Bank Center was sending. The tracking list exists of the names of the attendees, hospitals they worked in, phone, email, airline information and flight costs. I also worked on writing a confirmation letter to the attendees with all the information of the event such as the agenda of the event, airport information, hotel and restaurant information. 2.3 Street team Street team is another marketing technique that American Bank Center use to get the word out there. They operate street team as a rapid and effective way to promote up coming show. A street team is consisted of 5 sheets of 12 businesses on each sheet. American Bank Center will send its street team out to those business and place their promotion flyers. I worked to create street team sheets for 6 different events, which have different, target market. Mike Tyson, was one of the events I worked on, had a very unique market. Therefore, my responsibility is to research businesses in Corpus Christi area

20. Report 20 those customers are Mike Tysons fans. However, the job is more challenging than saying. Then I would have to call the businesses and persuade them to approve our flyers. The task might have been very challenging; I did successfully manage to compete 6 events. I also attached the Mike Tyson street team below: Mike Tyson Street Team Nov 22th 2014 Location Contact Phone Address Signature 1 Mantiques & More Ryan (361) 452-0034 4639 Corona Dr, 2 Clicks Paradise Geno 361-852-9252 5141 Oakhurst Dr x 3 Bottoms Up Staff/Mgr. 361-993-2740 5945 Williams Dr x 4 Game Stop Staff/Mgr. 361-993-5822 La Palmera Mall x 5 Hooters Staff/Mgr. 361-854-9464 4551 SPID x 6 Gators Staff/Mgr. 361-225-4300 4610 SPID x 7 Five Guys Staff/Mgr. 361-993-5552 5425 SPID x 8 Izzy's Staff/Mgr. 361-334-5030 4535 SPID x 9 Freebirds Staff/Mgr. 361-906-0970 5425 SPID x 10 Complete Nutrition 361-986- 1115 Staff/Mgr. 5601 SPID x 11 Cheetah's 361-985- 8822 Staff/ Mgr. 6425 SPID x 12 Firestone 361-288- 3503 Danny 6050 SPID x 13 Hooters Manager 361-854-9464 4551 SPID x 14 Outback Steakhouse Manager 361-356-1989 4221 SPID x * Please print name clearly, Manager only to sign Thank You

21. Report 21 Mike Tyson Street Team Nov 22th 2014 Location Phone Contact Address Signature 1 Phat Tats Sammy 361-992-7428 5522 Everhart d-2 x 2 Southside Barbacoa Staff/Mgr. 361-334-0888 5894 Everhart Rd. x 3 Hardknocks Staff/Mgr. 361-334-4227 5862 Everhart Rd x 4 Tattoo Nation 361-851-0635 Staff/ Mgr. 2541 SPID x 5 Game Stop 361-814-0797 Staff/Mgr. 1805 SPID x 6 B&J Pizza (SPID) 361-993-8773 Manager 6335 SPID x 7 Cost Cutters 361-993-9930 Staff/Mgr. 5601 SPID x 8 Rock's Discount Vitamins and More 361-994-7625 Staff/Mgr. 6004 SPID x 9 Jack Ash's Drinkery 361-906-2267 Staff/ Mgr. 4334 S. Staples x 10 Freedom Fitness 361-814-7867 Staff/Mgr. 4938 Staples/SPID x 11 AcapulcoRestaurant(Weber) 361-723-1536 Manager 6517 Weber x 12 Rocks Discount Vitamins 361-994-7625 Staff/ Mgr. 5634 Weber Rd x

22. Report 22 Mike Tyson Street Team Nov 22th 2014 Location Phone Contact Address Signature 1 Coffee Waves 361-852-7305 Staff/Mgr. 5738 S. Alameda x 2 Recess Bar and Grill 361-452-0223 Staff/Mgr. 5710 S. Alameda x 3 Pizza State 361-993-3283 Staff/Mgr. 6133 S. Alameda x 4 Drunkn's Noodlez Asian Restaurant (361) 992-1400 Staff/Mgr. 4214 S Alameda St x 5 Chat's Drive In 361-980-0835 Staff/Mgr. 721 Airline Rd x 6 Panjo's Pizza 361-991-1539 Staff/Mgr. 1320 Airline Rd. x 7 Revolution (361) 723-0322 Staff/Mgr. 2306 Airline Rd, x 8 Supercuts (361) 980-8100 Staff/Mgr. 1314 Airline Rd x 9 Luxurious Sunless Tanning 361-548-6609 Staff/Mgr. 2033 Airline Rd. x 10 Murdock's 361-991-9606 Staff/Mgr. 2033 Airline x 11 Pinnacle Tattoo (361) 994-8200 Staff/Mgr. 1041 Airline Rd x 12 Firestone 361-288-3504 5417 McArdle Rd x 13 Outta Bounds Sports Lounge 361-986-0480 Staff/ Mgr. 1402 Rodd Field x 14 House of Burgers 361-334-2221 Manager 1645 Airline x

23. Report 23 Mike Tyson Street Team Nov 22th 2014 Location Phone Contact Address Signature 1 Buffalo Wings and Rings 361-442-2285 Patty 5638 Saratoga Blvd Ste 100 x 2 Firestone 361-855-2271 Manager 4513 Everhart Rd x 3 Chop Shop Barber Shop 361-992-2467 Staff/ Mgr. 5520 Everhart Rd x 4 The Palace 361-985-2592 Staff/ Mgr. 5850 Everhart x 5 Wings n More 361-980-8044 Jesus 6022 Sarazen Dr x 6 Good Fellas Barber Shop 361-991-7727 Staff/Mgr. 6062 Holly Rd x 7 Bull Chicks 361-334-4667 Staff/ Mgr. 6418 S. Staples x 8 B&J Pizza (Staples) 361-985-6474 Staff/ Mgr. 6662 S. Staples x 9 Fuzzy's Tacos 361-452-1914 Staff/ Mgr. 6646 S. Staples x 10 Supercuts 361-992-0979 Staff/ Mgr. 6537 S. Staples St. x 11 Cost Cutters 361-994-9930 Staff/ Mgr. 6418 S. Staples St. #120 x 12 Gold's Gym 361-980-1406 Manager 66435 S. Staples x 13 Banuelos Tire Center (361) 906-1365 Edward 5317 S Staples St x 14 Game Stop 361-993-5822 Staff/Mgr. 6418 S Staples x

24. Report 24 Mike Tyson Street Team Nov 22th 2014 Location Phone Contact Address Signature 1 Cheers 361-904-0900 Staff/Mgr. Only 419 Starr St. x 2 Dos Comales 361-885-7702 Staff/Mgr. Only 227 N Water St. x 3 Executive Surf Club 361-883-7873 Staff/Mgr. Only 309 N. Water Street x 4 House Of Rock 361-882-7625 Staff/Mgr. Only 511 Star St. x 5 Sound Vibrations 361-884-8981 Staff/Mgr. Only 1638 S. Staples x 6 Chuckles Comedy Club 361-434-4290 Staff/Mgr. Only 615 Mesquite x 7 Coffee Waves 361-882-0865 Staff/Mgr. Only 320 Williams St. x 8 Nuevo Caf 361-904-0425 Staff/Mgr. Only 1124 Ayers St. x 9 Joe's Crabshack Lighthouse 361-232-4292 Staff/Mgr. Only 444 N Shoreline Blvd x 10 Mulligan's Pub 361-884-8190 Staff/Mgr. Only 621 N. Chapparal x 11 Axis Tattoo 361-882-5440 Staff/Mgr. Only 701 N. Chapparal x 12 Doc Rockit's 361-884-7634 Staff/Mgr. Only 709 N. Chapparal x 13 Railroad Seafood Station 361-883-6200 Staff/Mgr. Only 1214 N. Chapparal x 14 Che's Hideaway Bar 361-452-4382 Staff/Mgr. Only 601 N Chapparal x 2.4 Marketing research I wrote a Marketing plan for the events. The marketing plan is based on the Social media strategy. It describes step by step how to promote an event using the social media tools. In this marketing plan I updated and added social media strategies such as linking the social media tools and activities to the website using the blogs articles, photos & videos and other social media tools. I also updated and added general communication strategies to the plan such as Email Marketing/E-newsletters, E-blasts, Telephone calls, Flyers & Postering, Advertisement, Newspapers and Sponsoring programs or cross promoters

25. Report 25 By implementing these strategies, the goal is to encourage the target group t o visit the websites American Bank Center and American Bank Centers Facebook. Another goal is to create brand awareness for American bank Centers events. The social media goals were to increase the members, followers and views of the tools. To find whether these strategies and goals were achieved, we use a social media tracking system. We monitor all of our posted tweets, group amounts, photos & videos views and promotions through the different social media's to see if our strategies work. During my internship I was monitoring the use of social media strategy by t racking all the social media tools. The social media tools that I tracked and analyzed are Facebook, Twitter, the websites traffic of Americanbankcenter.com.

26. Report 26 Refection I described in the previous chapters that the tasks and projects that I have worked on are divided in the areas marketing communication, PR, researching and analyzing. The good thing is that these areas are all aspects of the knowledge I obtained during my communication education. This knowledge has helped me a lot with the projects that I have done for American Bank Center. I already studied the structure of writing marketing plans and research reports. I learned how to research the market, target group and how to come up with strategies. The knowledge that I obtained of my education has really helped me in this area. The only area where I didnt have any knowledge of was the Event Coordination. That is why the first months of my internship were a little bit difficult. Mainly because most of the time I was not aware of what was happening around me. Plus the degree of independence at American Bank Center is high, meaning that you had to search out everything on your own. There are off course manuals that describe the work and for questions you could always turn to Ms. Kristen. But most of time, at least what I tried to do is figuring out everything on my own. By working this why I learned about the subjects on my own. Halfway my internship, I improved a lot compared to the first months. Searching most of the things on my own have helped me a lot. Also observing and listening a lot to discussion/brainstorming that were held in the office has also helped me a lot. But the most effective way for me was working with the other interns. The interns were all from different educational area like event planning, PR and Advertising. Working and communicating with them and seeing how they approach things has help me understand the process. The areas that I feel the interns really helped me the most with are event planning area and the PR area. Working in Marketing and Communication area has helped me develop and improve more in this field. I developed a marketing plan with improved ideas and strategies using social media. Also working in this area has helped me understand how to promote an event using the social media tools. This area has helped me gain more knowledge about viral marketing & communication. It also helped me develop and improve my English writing skills by writing the marketing plan. Also it has helped me develop my communication skills by promoting the event through social media tools.

27. Report 27 Conclusion The past months of my internship have been very instructive for me. American Bank Center SMG management has offered me opportunities to learn and develop myself in many areas. I gained a lot of experience, especially in the event planning field. A lot of the tasks and activities that I have worked on during my internship are familiar with what Im studying at the moment. I worked in many areas where I did different work. This gave me the chance to find out which areas I want work in after my education. The area that I found most interesting is marketing & communication. By developing a marketing plan, I had to do lots of research where I had to find the best way of marketing an event. I learned many things about viral market ing by using and learning about social media tools. As a bonus, I got to experience the event planning process. I learned how the marketing and promotional activities occur. I also learned how the administrational process occurs by maintaining contact with the venue, vendors and sponsor partners. Before my internship started my ideas did not match the experiences have gained during my internship. There is a big difference in the school projects and the tasks and activities during the actual work. In school we learn how to describe the work in projects, where in work you learn how to implement them in reality. This internship was definitely an introduction to the actual work field for me. I have learned to work in a business organization and apply my knowledge into practice. I learned a lot from the different interns that I have been working with during my internship. Each intern had a different educational background and that made it interesting for me. By working with them I got to learn from them and become aware educational background.

Internship Report

Documents

internship report

internship objectives

internship period

months internship

vu nguyen internship

marketing research

marketing field

marketing department